PPC for Engineering: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Engineering business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Engineering
- Target Engineering audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Engineering and how it can boost your business.
What's PPC for Engineering?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Engineering business by placing Engineering PPC ads in search engines, social media or on websites. But how to develop effective Engineering PPC ads? Here are the steps:
5 Step Process To Creating Engineering PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Engineering ad, which can maximize your advertising revenue.
2. Set a Budget for Your Engineering PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Engineering ads ROI.
3. Target Engineering Audience
You can target Engineering audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Engineering PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Engineering PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Engineering Competitors
Learning competitors' PPC strategies can help you understand the Engineering audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Engineering Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Engineering? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Engineering on Google, and they are your future customers. To get these potential customers, you need to bid on Engineering keywords in AdWords (Google's advertising system) to get your Engineering PPC ads to show up prominently in the search results.
Here are some high-quality Engineering keywords to help you start a successful Google PPC journey.
| Rank | Engineering Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Engineering | 1.9M | 2.02 | 100 |
| 2 | usa engineering college | 30 | 0.28 | 29 |
| 3 | top 20 engineering schools | 90 | 0.00 | 4 |
| 4 | how many types of engineering courses are there | 50 | 0.17 | 3 |
| 5 | engineering programs | 2.4K | 14.93 | 29 |
| 6 | explain engineering | 5.4K | 0.67 | 0 |
| 7 | ms engineering college ranking | 10 | 0.00 | 0 |
| 8 | all engineering courses | 880 | 0.42 | 10 |
| 9 | department of engineering cambridge | 590 | 0.00 | 1 |
| 10 | california engineering schools ranking | 10 | 9.19 | 6 |
See More Engineering Keywords
Also, you can use tools such as AdTargeting to monitor the Engineering keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Engineering website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Engineering - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Engineering PPC ads. On Bing, you can bid on Engineering keywords for a lower price.
Here are the search volume and CPC for some of the top Engineering keywords.
| Rank | Engineering Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | engineering | 14.4K | 0.33 | High |
| 2 | plastic design engineering | 10 | 0.00 | Low |
| 3 | brg engineering | 12 | 0.00 | Low |
| 4 | ameritech engineering corporation | 0 | 0.00 | Low |
| 5 | engineeringprograms | 0 | 0.00 | Low |
| 6 | adp engineering | 12 | 0.00 | Low |
| 7 | petroleum engineering uk | 0 | 0.00 | Low |
| 8 | engineering mm | 10 | 0.00 | Low |
| 9 | aerospace engineering website | 10 | 0.00 | Low |
| 10 | jfe engineering corp | 10 | 0.00 | Low |
See More Engineering Keywords
With these top Engineering keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Engineering ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Engineering audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Engineering audience report to give us an insight into the Engineering audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Engineering | 552.2M | F:34.9% M:65.1% | 25-34:38% |
| 2 | Systems engineering | 146.7M | F:23.1% M:76.9% | 25-34:39% |
| 3 | Civil engineering | 121.4M | F:23.1% M:76.9% | 25-34:42% |
| 4 | Mechanical engineering | 68.2M | F:15.9% M:84.1% | 25-34:38% |
| 5 | Software engineering | 60.0M | F:35.4% M:64.6% | 25-34:38% |
| 6 | Electrical engineering | 58.9M | F:18.2% M:81.8% | 25-34:39% |
| 7 | Broadcast engineering | 55.7M | F:46.4% M:53.6% | 25-34:31% |
| 8 | Computer engineering | 25.5M | F:21.2% M:78.8% | 25-34:40% |
| 9 | Aerospace engineering | 13.9M | F:17.7% M:82.3% | 18-24:36% |
| 10 | Structural engineering | 11.2M | F:27.1% M:72.9% | 25-34:38% |
When you create Facebook PPC ads, researching other Engineering Facebook pages can provide you with inspiration. Here are some popular Engineering pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Facebook Engineering | 16.8M | 44 | ENG |
| 2 | Engineering360 | 100.5K | 50 | - |
| 3 | Northwestern Engineering | 4.2K | 245 | USA |
| 4 | Engineering Samples | 1.2K | 90 | DEU |
| 5 | Drakos Engineering | 13.9K | 71 | - |
| 6 | SAT engineering | 4.0K | 61 | - |
| 7 | Engineering Brasil | 21.2K | 56 | BRA |
| 8 | Fitness Engineering | 659 | 56 | MAR |
| 9 | JACkLING engineering | 197 | 53 | - |
| 10 | Azco Engineering | 4.4K | 51 | - |
Through AdTargeting, we can get rich information about these Engineering pages.
For example, Facebook Engineering, it has got 16.8M likes and published 44 ads in total, and its audience is most distributed in ENG. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Engineering audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Engineering - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Engineering audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Engineering audience through user interests.
PPC for Engineering - tiktok
Here are some useful articles to help you market your Engineering business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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