PPC for Engineering - Essential Tips & Platforms to Increase Sales

PPC for Engineering: Essential Tips & Platforms to Increase Sales

Engineering keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Engineering business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Engineering
  • Target Engineering audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Engineering and how it can boost your business.

Table of Contents:

What's PPC for Engineering?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Engineering business by placing Engineering PPC ads in search engines, social media or on websites. But how to develop effective Engineering PPC ads? Here are the steps:

5 Step Process To Creating Engineering PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Engineering ad, which can maximize your advertising revenue.

2. Set a Budget for Your Engineering PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Engineering ads ROI.

3. Target Engineering Audience

You can target Engineering audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Engineering PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Engineering PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Engineering Competitors

Learning competitors' PPC strategies can help you understand the Engineering audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Engineering Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Engineering? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Engineering on Google, and they are your future customers. To get these potential customers, you need to bid on Engineering keywords in AdWords (Google's advertising system) to get your Engineering PPC ads to show up prominently in the search results.

Here are some high-quality Engineering keywords to help you start a successful Google PPC journey.

Rank Engineering Keywords Search volume Cost Per Click Paid Difficulty
1 Engineering 1.9M 2.02 100
2 usa engineering college 30 0.28 29
3 top 20 engineering schools 90 0.00 4
4 how many types of engineering courses are there 50 0.17 3
5 engineering programs 2.4K 14.93 29
6 explain engineering 5.4K 0.67 0
7 ms engineering college ranking 10 0.00 0
8 all engineering courses 880 0.42 10
9 department of engineering cambridge 590 0.00 1
10 california engineering schools ranking 10 9.19 6

See More Engineering Keywords

Also, you can use tools such as AdTargeting to monitor the Engineering keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Engineering website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Engineering keywords research - Adtargeting

PPC for Engineering - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Engineering PPC ads. On Bing, you can bid on Engineering keywords for a lower price.

Here are the search volume and CPC for some of the top Engineering keywords.

Rank Engineering Keywords Search volume Cost Per Click Paid Difficulty
1 engineering 14.4K 0.33 High
2 plastic design engineering 10 0.00 Low
3 brg engineering 12 0.00 Low
4 ameritech engineering corporation 0 0.00 Low
5 engineeringprograms 0 0.00 Low
6 adp engineering 12 0.00 Low
7 petroleum engineering uk 0 0.00 Low
8 engineering mm 10 0.00 Low
9 aerospace engineering website 10 0.00 Low
10 jfe engineering corp 10 0.00 Low

See More Engineering Keywords

With these top Engineering keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Engineering ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Engineering audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Engineering audience report to give us an insight into the Engineering audience.

Rank Interests Audience Gender Age
1 Engineering 552.2M F:34.9% M:65.1% 25-34:38%
2 Systems engineering 146.7M F:23.1% M:76.9% 25-34:39%
3 Civil engineering 121.4M F:23.1% M:76.9% 25-34:42%
4 Mechanical engineering 68.2M F:15.9% M:84.1% 25-34:38%
5 Software engineering 60.0M F:35.4% M:64.6% 25-34:38%
6 Electrical engineering 58.9M F:18.2% M:81.8% 25-34:39%
7 Broadcast engineering 55.7M F:46.4% M:53.6% 25-34:31%
8 Computer engineering 25.5M F:21.2% M:78.8% 25-34:40%
9 Aerospace engineering 13.9M F:17.7% M:82.3% 18-24:36%
10 Structural engineering 11.2M F:27.1% M:72.9% 25-34:38%

When you create Facebook PPC ads, researching other Engineering Facebook pages can provide you with inspiration. Here are some popular Engineering pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Facebook Engineering 16.8M 44 ENG
2 Engineering360 100.5K 50 -
3 Northwestern Engineering 4.2K 245 USA
4 Engineering Samples 1.2K 90 DEU
5 Drakos Engineering 13.9K 71 -
6 SAT engineering 4.0K 61 -
7 Engineering Brasil 21.2K 56 BRA
8 Fitness Engineering 659 56 MAR
9 JACkLING engineering 197 53 -
10 Azco Engineering 4.4K 51 -

Through AdTargeting, we can get rich information about these Engineering pages.

For example, Facebook Engineering, it has got 16.8M likes and published 44 ads in total, and its audience is most distributed in ENG. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Engineering audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Engineering keywords research - Adtargeting

PPC for Engineering - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Engineering audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Engineering audience through user interests.

Engineering keywords research - Adtargeting

PPC for Engineering - tiktok

Here are some useful articles to help you market your Engineering business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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