PPC for Energy: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Energy business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Energy
- Target Energy audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Energy and how it can boost your business.
What's PPC for Energy?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Energy business by placing Energy PPC ads in search engines, social media or on websites. But how to develop effective Energy PPC ads? Here are the steps:
5 Step Process To Creating Energy PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Energy ad, which can maximize your advertising revenue.
2. Set a Budget for Your Energy PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Energy ads ROI.
3. Target Energy Audience
You can target Energy audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Energy PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Energy PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Energy Competitors
Learning competitors' PPC strategies can help you understand the Energy audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Energy Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Energy? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Energy on Google, and they are your future customers. To get these potential customers, you need to bid on Energy keywords in AdWords (Google's advertising system) to get your Energy PPC ads to show up prominently in the search results.
Here are some high-quality Energy keywords to help you start a successful Google PPC journey.
| Rank | Energy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | energy | 550.0K | 2.95 | 6 |
| 2 | solar energy renewable resource | 880 | 0.34 | 1 |
| 3 | energy saving sites | 30 | 9.70 | 70 |
| 4 | energy companies in america | 880 | 2.50 | 6 |
| 5 | what is the meaning of energy in science | 110 | 0.00 | 0 |
| 6 | what is reusable energy | 50 | 1.00 | 7 |
| 7 | energy in science | 4.4K | 1.46 | 2 |
| 8 | what is meant by renewable energy | 260 | 0.83 | 5 |
| 9 | explain renewable energy | 170 | 4.15 | 10 |
| 10 | what is the definition of energy in physics | 140 | 0.00 | 3 |
See More Energy Keywords
Also, you can use tools such as AdTargeting to monitor the Energy keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Energy website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Energy - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Energy PPC ads. On Bing, you can bid on Energy keywords for a lower price.
Here are the search volume and CPC for some of the top Energy keywords.
| Rank | Energy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | careers pbfenergy com | 0 | 0.00 | Low |
| 2 | new renewable energy technology | 19 | 0.00 | Low |
| 3 | www gexaenergy com myaccount | 52 | 0.00 | Low |
| 4 | gexa energy pavillon | 10 | 0.00 | Low |
| 5 | energy proces | 10 | 0.00 | Low |
| 6 | atmos energy | 51.0K | 0.01 | High |
| 7 | energyefficient | 10 | 0.00 | Low |
| 8 | rebate home energy | 0 | 0.00 | Low |
| 9 | energy equations | 71 | 0.00 | Low |
| 10 | mbi energy services north dakota | 10 | 0.00 | Low |
See More Energy Keywords
With these top Energy keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Energy ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Energy audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Energy audience report to give us an insight into the Energy audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Energy | 401.9M | F:48.7% M:51.3% | 25-34:33% |
| 2 | Solar energy | 146.7M | F:27.1% M:72.9% | 25-34:32% |
| 3 | Energy drinks | 114.7M | F:27% M:73% | 25-34:46% |
| 4 | Renewable energy | 42.2M | F:35.7% M:64.3% | 25-34:27% |
| 5 | Monster Energy | 25.8M | F:19.6% M:80.4% | 25-34:46% |
| 6 | Efficient energy use | 15.8M | F:39.8% M:60.2% | 35-44:23% |
| 7 | Electrical energy | 13.0M | F:12.5% M:87.5% | 25-34:41% |
| 8 | Sustainable energy | 10.1M | F:31.7% M:68.3% | 25-34:28% |
| 9 | Positive Energy+ | 9.0M | F:71.8% M:28.2% | 25-34:28% |
| 10 | Energy industry | 5.0M | F:29.8% M:70.2% | 25-34:32% |
When you create Facebook PPC ads, researching other Energy Facebook pages can provide you with inspiration. Here are some popular Energy pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Energy | 13.6K | 15 | - |
| 2 | 4Energy | 1.7K | 51 | - |
| 3 | ENERGY3 | 1.5K | 27 | - |
| 4 | Monster Energy | 25.8M | 1591 | TUR |
| 5 | Dominion Energy | 152.7K | 1260 | USA |
| 6 | DTE Energy | 64.4K | 1124 | USA |
| 7 | Hair Energy | 628.0K | 488 | PAK |
| 8 | Infinite Energy | 13.1K | 308 | - |
| 9 | Reliant Energy ® | 118.4K | 294 | - |
| 10 | PI Energy | 1.2K | 255 | USA |
Through AdTargeting, we can get rich information about these Energy pages.
For example, Energy, it has got 13.6K likes and published 15 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Energy audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Energy - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Energy audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Energy audience through user interests.
PPC for Energy - tiktok
Here are some useful articles to help you market your Energy business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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