PPC for Energy - Essential Tips & Platforms to Increase Sales

PPC for Energy: Essential Tips & Platforms to Increase Sales

Energy keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Energy business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Energy
  • Target Energy audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Energy and how it can boost your business.

Table of Contents:

What's PPC for Energy?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Energy business by placing Energy PPC ads in search engines, social media or on websites. But how to develop effective Energy PPC ads? Here are the steps:

5 Step Process To Creating Energy PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Energy ad, which can maximize your advertising revenue.

2. Set a Budget for Your Energy PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Energy ads ROI.

3. Target Energy Audience

You can target Energy audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Energy PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Energy PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Energy Competitors

Learning competitors' PPC strategies can help you understand the Energy audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Energy Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Energy? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Energy on Google, and they are your future customers. To get these potential customers, you need to bid on Energy keywords in AdWords (Google's advertising system) to get your Energy PPC ads to show up prominently in the search results.

Here are some high-quality Energy keywords to help you start a successful Google PPC journey.

Rank Energy Keywords Search volume Cost Per Click Paid Difficulty
1 energy 550.0K 2.95 6
2 solar energy renewable resource 880 0.34 1
3 energy saving sites 30 9.70 70
4 energy companies in america 880 2.50 6
5 what is the meaning of energy in science 110 0.00 0
6 what is reusable energy 50 1.00 7
7 energy in science 4.4K 1.46 2
8 what is meant by renewable energy 260 0.83 5
9 explain renewable energy 170 4.15 10
10 what is the definition of energy in physics 140 0.00 3

See More Energy Keywords

Also, you can use tools such as AdTargeting to monitor the Energy keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Energy website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Energy keywords research - Adtargeting

PPC for Energy - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Energy PPC ads. On Bing, you can bid on Energy keywords for a lower price.

Here are the search volume and CPC for some of the top Energy keywords.

Rank Energy Keywords Search volume Cost Per Click Paid Difficulty
1 careers pbfenergy com 0 0.00 Low
2 new renewable energy technology 19 0.00 Low
3 www gexaenergy com myaccount 52 0.00 Low
4 gexa energy pavillon 10 0.00 Low
5 energy proces 10 0.00 Low
6 atmos energy 51.0K 0.01 High
7 energyefficient 10 0.00 Low
8 rebate home energy 0 0.00 Low
9 energy equations 71 0.00 Low
10 mbi energy services north dakota 10 0.00 Low

See More Energy Keywords

With these top Energy keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Energy ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Energy audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Energy audience report to give us an insight into the Energy audience.

Rank Interests Audience Gender Age
1 Energy 401.9M F:48.7% M:51.3% 25-34:33%
2 Solar energy 146.7M F:27.1% M:72.9% 25-34:32%
3 Energy drinks 114.7M F:27% M:73% 25-34:46%
4 Renewable energy 42.2M F:35.7% M:64.3% 25-34:27%
5 Monster Energy 25.8M F:19.6% M:80.4% 25-34:46%
6 Efficient energy use 15.8M F:39.8% M:60.2% 35-44:23%
7 Electrical energy 13.0M F:12.5% M:87.5% 25-34:41%
8 Sustainable energy 10.1M F:31.7% M:68.3% 25-34:28%
9 Positive Energy+ 9.0M F:71.8% M:28.2% 25-34:28%
10 Energy industry 5.0M F:29.8% M:70.2% 25-34:32%

When you create Facebook PPC ads, researching other Energy Facebook pages can provide you with inspiration. Here are some popular Energy pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Energy 13.6K 15 -
2 4Energy 1.7K 51 -
3 ENERGY3 1.5K 27 -
4 Monster Energy 25.8M 1591 TUR
5 Dominion Energy 152.7K 1260 USA
6 DTE Energy 64.4K 1124 USA
7 Hair Energy 628.0K 488 PAK
8 Infinite Energy 13.1K 308 -
9 Reliant Energy ® 118.4K 294 -
10 PI Energy 1.2K 255 USA

Through AdTargeting, we can get rich information about these Energy pages.

For example, Energy, it has got 13.6K likes and published 15 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Energy audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Energy keywords research - Adtargeting

PPC for Energy - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Energy audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Energy audience through user interests.

Energy keywords research - Adtargeting

PPC for Energy - tiktok

Here are some useful articles to help you market your Energy business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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