PPC for Email: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Email business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Email
- Target Email audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Email and how it can boost your business.
What's PPC for Email?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Email business by placing Email PPC ads in search engines, social media or on websites. But how to develop effective Email PPC ads? Here are the steps:
5 Step Process To Creating Email PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Email ad, which can maximize your advertising revenue.
2. Set a Budget for Your Email PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Email ads ROI.
3. Target Email Audience
You can target Email audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Email PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Email PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Email Competitors
Learning competitors' PPC strategies can help you understand the Email audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Email Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Email? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Email on Google, and they are your future customers. To get these potential customers, you need to bid on Email keywords in AdWords (Google's advertising system) to get your Email PPC ads to show up prominently in the search results.
Here are some high-quality Email keywords to help you start a successful Google PPC journey.
| Rank | Email Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | 13.6M | 0.52 | 4 | |
| 2 | 1 email 1 | 3.6K | 0.55 | 2 |
| 3 | yahoo email | 450.0K | 0.91 | 1 |
| 4 | email 4 | 480 | 0.00 | 0 |
| 5 | check my email | 9.9K | 0.61 | 8 |
| 6 | hotmail login email | 246.0K | 0.58 | 0 |
| 7 | verizon email | 49.5K | 2.19 | 0 |
| 8 | me email account login | 30 | 0.00 | 0 |
| 9 | email forwarding | 12.1K | 2.68 | 3 |
| 10 | my email account | 27.1K | 0.54 | 10 |
See More Email Keywords
Also, you can use tools such as AdTargeting to monitor the Email keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Email website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Email - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Email PPC ads. On Bing, you can bid on Email keywords for a lower price.
Here are the search volume and CPC for some of the top Email keywords.
| Rank | Email Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | live mail email login | 10 | 0.00 | Low |
| 2 | nhs net email | 22 | 0.00 | Low |
| 3 | create email account free | 320 | 0.02 | High |
| 4 | account e email mail | 0 | 0.00 | Low |
| 5 | need check my emails | 0 | 0.00 | Low |
| 6 | outlook email services | 12 | 0.00 | Low |
| 7 | msn new email | 12 | 0.00 | Low |
| 8 | find email account my email account | 367 | 0.00 | Low |
| 9 | create live email account | 18 | 0.00 | Low |
| 10 | i want check my emails | 0 | 0.00 | Low |
See More Email Keywords
With these top Email keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Email ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Email audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Email audience report to give us an insight into the Email audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | 446.3M | F:46.9% M:53.1% | 25-34:35% | |
| 2 | Email marketing | 17.0M | F:43.1% M:56.9% | 25-34:41% |
| 3 | Email service provider (marketing) | 6.8K | F:66% M:34% | 25-34:37% |
| 4 | You've Got Mail | 1.5M | F:76.9% M:23.1% | 25-34:29% |
When you create Facebook PPC ads, researching other Email Facebook pages can provide you with inspiration. Here are some popular Email pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Elastic Email | 11.0K | 121 | - |
| 2 | Email Optimize | 259 | 15 | - |
| 3 | Kirim.Email | 21.1K | 129 | - |
| 4 | Loop Email | 5.4K | 52 | - |
| 5 | Email Empire | 15 | 17 | - |
| 6 | SAM Email | 10 | 16 | - |
| 7 | Email Uplers | 3.0K | 75 | - |
| 8 | Benchmark Email Japan | 2.2K | 41 | - |
| 9 | Doppler Email Marketing | 17.2K | 57 | CHL |
| 10 | Email de Sighișoara | 28.6K | 40 | - |
Through AdTargeting, we can get rich information about these Email pages.
For example, Elastic Email, it has got 11.0K likes and published 121 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Email audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Email - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Email audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Email audience through user interests.
PPC for Email - tiktok
Here are some useful articles to help you market your Email business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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