PPC for Email - Essential Tips & Platforms to Increase Sales

PPC for Email: Essential Tips & Platforms to Increase Sales

Email keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Email business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Email
  • Target Email audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Email and how it can boost your business.

Table of Contents:

What's PPC for Email?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Email business by placing Email PPC ads in search engines, social media or on websites. But how to develop effective Email PPC ads? Here are the steps:

5 Step Process To Creating Email PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Email ad, which can maximize your advertising revenue.

2. Set a Budget for Your Email PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Email ads ROI.

3. Target Email Audience

You can target Email audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Email PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Email PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Email Competitors

Learning competitors' PPC strategies can help you understand the Email audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Email Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Email? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Email on Google, and they are your future customers. To get these potential customers, you need to bid on Email keywords in AdWords (Google's advertising system) to get your Email PPC ads to show up prominently in the search results.

Here are some high-quality Email keywords to help you start a successful Google PPC journey.

Rank Email Keywords Search volume Cost Per Click Paid Difficulty
1 Email 13.6M 0.52 4
2 1 email 1 3.6K 0.55 2
3 yahoo email 450.0K 0.91 1
4 email 4 480 0.00 0
5 check my email 9.9K 0.61 8
6 hotmail login email 246.0K 0.58 0
7 verizon email 49.5K 2.19 0
8 me email account login 30 0.00 0
9 email forwarding 12.1K 2.68 3
10 my email account 27.1K 0.54 10

See More Email Keywords

Also, you can use tools such as AdTargeting to monitor the Email keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Email website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Email keywords research - Adtargeting

PPC for Email - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Email PPC ads. On Bing, you can bid on Email keywords for a lower price.

Here are the search volume and CPC for some of the top Email keywords.

Rank Email Keywords Search volume Cost Per Click Paid Difficulty
1 live mail email login 10 0.00 Low
2 nhs net email 22 0.00 Low
3 create email account free 320 0.02 High
4 account e email mail 0 0.00 Low
5 need check my emails 0 0.00 Low
6 outlook email services 12 0.00 Low
7 msn new email 12 0.00 Low
8 find email account my email account 367 0.00 Low
9 create live email account 18 0.00 Low
10 i want check my emails 0 0.00 Low

See More Email Keywords

With these top Email keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Email ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Email audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Email audience report to give us an insight into the Email audience.

Rank Interests Audience Gender Age
1 Email 446.3M F:46.9% M:53.1% 25-34:35%
2 Email marketing 17.0M F:43.1% M:56.9% 25-34:41%
3 Email service provider (marketing) 6.8K F:66% M:34% 25-34:37%
4 You've Got Mail 1.5M F:76.9% M:23.1% 25-34:29%

When you create Facebook PPC ads, researching other Email Facebook pages can provide you with inspiration. Here are some popular Email pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Elastic Email 11.0K 121 -
2 Email Optimize 259 15 -
3 Kirim.Email 21.1K 129 -
4 Loop Email 5.4K 52 -
5 Email Empire 15 17 -
6 SAM Email 10 16 -
7 Email Uplers 3.0K 75 -
8 Benchmark Email Japan 2.2K 41 -
9 Doppler Email Marketing 17.2K 57 CHL
10 Email de Sighișoara 28.6K 40 -

Through AdTargeting, we can get rich information about these Email pages.

For example, Elastic Email, it has got 11.0K likes and published 121 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Email audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Email keywords research - Adtargeting

PPC for Email - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Email audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Email audience through user interests.

Email keywords research - Adtargeting

PPC for Email - tiktok

Here are some useful articles to help you market your Email business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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