PPC for Electronics: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Electronics business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Electronics
- Target Electronics audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Electronics and how it can boost your business.
What's PPC for Electronics?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Electronics business by placing Electronics PPC ads in search engines, social media or on websites. But how to develop effective Electronics PPC ads? Here are the steps:
5 Step Process To Creating Electronics PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Electronics ad, which can maximize your advertising revenue.
2. Set a Budget for Your Electronics PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Electronics ads ROI.
3. Target Electronics Audience
You can target Electronics audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Electronics PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Electronics PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Electronics Competitors
Learning competitors' PPC strategies can help you understand the Electronics audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Electronics Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Electronics? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Electronics on Google, and they are your future customers. To get these potential customers, you need to bid on Electronics keywords in AdWords (Google's advertising system) to get your Electronics PPC ads to show up prominently in the search results.
Here are some high-quality Electronics keywords to help you start a successful Google PPC journey.
| Rank | Electronics Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Electronics | 2.2M | 0.34 | 26 |
| 2 | bismi electronics | 2.4K | 0.30 | 1 |
| 3 | vaishno electronics | 1.3K | 0.00 | 0 |
| 4 | irsad electronics | 14.8K | 0.04 | 13 |
| 5 | irshad electronics | 9.9K | 0.04 | 14 |
| 6 | consumer electronics | 27.1K | 1.04 | 3 |
| 7 | gt electronics | 2.4K | 0.45 | 1 |
| 8 | nikshan electronics | 8.1K | 0.32 | 3 |
| 9 | irwad electronics | 1.3K | 0.04 | 17 |
| 10 | fleet home electronics | 880 | 0.00 | 0 |
See More Electronics Keywords
Also, you can use tools such as AdTargeting to monitor the Electronics keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Electronics website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Electronics - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Electronics PPC ads. On Bing, you can bid on Electronics keywords for a lower price.
Here are the search volume and CPC for some of the top Electronics keywords.
| Rank | Electronics Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | simrad marine electronics | 506 | 0.09 | High |
| 2 | wilson electronics | 632 | 0.28 | High |
| 3 | new electronics | 116 | 0.12 | High |
| 4 | electronics components online shop | 10 | 0.00 | Low |
| 5 | allelectronics | 200 | 0.00 | Low |
| 6 | electronics componets | 18 | 0.00 | Medium |
| 7 | almost all digital electronics | 18 | 0.00 | Low |
| 8 | electronics guide | 58 | 0.06 | Medium |
| 9 | electronics repair | 1.4K | 0.11 | High |
| 10 | buy electronics components | 15 | 0.12 | High |
See More Electronics Keywords
With these top Electronics keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Electronics ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Electronics audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Electronics audience report to give us an insight into the Electronics audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Electronics | 404.0M | F:32.2% M:67.8% | 25-34:38% |
| 2 | Consumer electronics | 1.6B | F:38.6% M:61.4% | 25-34:37% |
| 3 | Samsung Electronics | 302.9M | F:39.6% M:60.4% | 25-34:38% |
| 4 | Digital electronics | 38.8M | F:29.2% M:70.8% | 25-34:41% |
| 5 | LG Electronics | 33.2M | F:37.4% M:62.6% | 25-34:40% |
| 6 | BBK Electronics | 13.5M | F:17.8% M:82.2% | 18-24:49% |
| 7 | Beats Electronics | 7.6M | F:31.9% M:68.1% | 18-24:40% |
| 8 | Institute of Electrical and Electronics Engineers | 3.5M | F:25.6% M:74.4% | 18-24:39% |
| 9 | Mouser Electronics | 2.1M | F:21.3% M:78.7% | 25-34:26% |
| 10 | Peavey Electronics | 1.5M | F:10.8% M:89.2% | 25-34:37% |
When you create Facebook PPC ads, researching other Electronics Facebook pages can provide you with inspiration. Here are some popular Electronics pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Electronics | 108 | 29 | - |
| 2 | 42 Electronics | 12.6K | 96 | - |
| 3 | Electronics 23 | 71.8K | 18 | - |
| 4 | Model Electronics Automotive Electronics Specialists | 1.9K | 21 | - |
| 5 | REDARC Electronics | 63.1K | 493 | AUS |
| 6 | BRL Electronics | 40.6K | 321 | - |
| 7 | LEMONA electronics | 7.7K | 299 | LTU |
| 8 | Vision Electronics | 1.5M | 200 | BGD |
| 9 | Next electronics | 248.9K | 194 | MNG |
| 10 | Buton Electronics | 37.4K | 180 | XK |
Through AdTargeting, we can get rich information about these Electronics pages.
For example, Electronics, it has got 108 likes and published 29 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Electronics audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Electronics - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Electronics audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Electronics audience through user interests.
PPC for Electronics - tiktok
Here are some useful articles to help you market your Electronics business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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