PPC for Electricians: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Electricians business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Electricians
- Target Electricians audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Electricians and how it can boost your business.
What's PPC for Electricians?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Electricians business by placing Electricians PPC ads in search engines, social media or on websites. But how to develop effective Electricians PPC ads? Here are the steps:
5 Step Process To Creating Electricians PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Electricians ad, which can maximize your advertising revenue.
2. Set a Budget for Your Electricians PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Electricians ads ROI.
3. Target Electricians Audience
You can target Electricians audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Electricians PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Electricians PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Electricians Competitors
Learning competitors' PPC strategies can help you understand the Electricians audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Electricians Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Electricians? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Electricians on Google, and they are your future customers. To get these potential customers, you need to bid on Electricians keywords in AdWords (Google's advertising system) to get your Electricians PPC ads to show up prominently in the search results.
Here are some high-quality Electricians keywords to help you start a successful Google PPC journey.
| Rank | Electricians Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Electricians Keywords
Also, you can use tools such as AdTargeting to monitor the Electricians keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Electricians website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Electricians - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Electricians PPC ads. On Bing, you can bid on Electricians keywords for a lower price.
Here are the search volume and CPC for some of the top Electricians keywords.
| Rank | Electricians Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | electricians | 14.9K | 0.14 | High |
| 2 | blackwell electricians | 0 | 0.00 | Low |
| 3 | electricians balcatta | 0 | 0.00 | Low |
| 4 | certified electricians near me | 144 | 0.31 | High |
| 5 | images electricians | 10 | 0.00 | Low |
| 6 | electrical contractors hiring electricians | 13 | 0.00 | Low |
| 7 | tampa electricians | 373 | 0.00 | Medium |
| 8 | electricians brooklyn ny | 12 | 0.00 | Low |
| 9 | bryan electricians | 10 | 0.00 | Low |
| 10 | math electricians | 10 | 0.00 | Low |
See More Electricians Keywords
With these top Electricians keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Electricians ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Electricians audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Electricians audience report to give us an insight into the Electricians audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Electrician | 22.6M | F:22.9% M:77.1% | 25-34:34% |
| 2 | Master electrician | 184.3K | F:12.4% M:87.6% | 25-34:37% |
| 3 | Auto electrician | 6.5K | F:4% M:96% | 25-34:48% |
When you create Facebook PPC ads, researching other Electricians Facebook pages can provide you with inspiration. Here are some popular Electricians pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Electricians Are Awesome | 15.8K | 75 | USA |
| 2 | Electricians On Call | 353 | 78 | - |
| 3 | Master Electricians Australia | 8.2K | 24 | AUS |
| 4 | Platinum Electricians Moreton Bay | 216 | 24 | - |
| 5 | Kenner Electrics - Local Electricians | 617 | 15 | - |
| 6 | Response Electricians - Your Perth Electrician | 19.0K | 105 | - |
| 7 | Autoboss , ATC,Automobile Electricians Zimbabwe | 13.6K | 16 | - |
| 8 | Chicago Electricians - Arnold Electrical Repair & Installation | 1.0K | 26 | - |
| 9 | Elecsmart Electricians | 720 | 1 | - |
| 10 | Kingdom Electricians | 432 | 1 | - |
Through AdTargeting, we can get rich information about these Electricians pages.
For example, Electricians Are Awesome, it has got 15.8K likes and published 75 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Electricians audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Electricians - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Electricians audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Electricians audience through user interests.
PPC for Electricians - tiktok
Here are some useful articles to help you market your Electricians business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
More Industries You May Be Interested In: