PPC for EHR: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your EHR business, its benefit includes but not limited to:
- Immediately generate a lot of leads for EHR
- Target EHR audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for EHR and how it can boost your business.
What's PPC for EHR?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your EHR business by placing EHR PPC ads in search engines, social media or on websites. But how to develop effective EHR PPC ads? Here are the steps:
5 Step Process To Creating EHR PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing EHR ad, which can maximize your advertising revenue.
2. Set a Budget for Your EHR PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your EHR ads ROI.
3. Target EHR Audience
You can target EHR audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the EHR PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your EHR PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from EHR Competitors
Learning competitors' PPC strategies can help you understand the EHR audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost EHR Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for EHR? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for EHR on Google, and they are your future customers. To get these potential customers, you need to bid on EHR keywords in AdWords (Google's advertising system) to get your EHR PPC ads to show up prominently in the search results.
Here are some high-quality EHR keywords to help you start a successful Google PPC journey.
| Rank | EHR Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | ehr | 90.5K | 15.11 | 13 |
| 2 | pulse ehr | 40 | 0.00 | 22 |
| 3 | sutter ehr | 320 | 0.00 | 1 |
| 4 | ehr docs | 50 | 0.00 | 10 |
| 5 | cloud ehr | 170 | 26.85 | 41 |
| 6 | medhost ehr | 50 | 10.46 | 12 |
| 7 | touchworks ehr | 90 | 13.35 | 28 |
| 8 | drchrono ehr | 1.3K | 2.80 | 31 |
| 9 | ehr providers | 170 | 11.67 | 50 |
| 10 | completing charts in ehr | 50 | 14.56 | 14 |
See More EHR Keywords
Also, you can use tools such as AdTargeting to monitor the EHR keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a EHR website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for EHR - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for EHR PPC ads. On Bing, you can bid on EHR keywords for a lower price.
Here are the search volume and CPC for some of the top EHR keywords.
| Rank | EHR Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | ehr software solutions | 42 | 0.04 | High |
| 2 | epic ehr features | 14 | 0.00 | Low |
| 3 | ma ehr | 0 | 0.00 | Low |
| 4 | pandora ehr | 0 | 0.00 | Low |
| 5 | ehr incentive log | 0 | 0.00 | Low |
| 6 | log target ehr | 0 | 0.00 | Low |
| 7 | ehr advantages disadvantages | 0 | 0.00 | Low |
| 8 | ehr apple | 10 | 0.00 | Low |
| 9 | billing and ehr | 0 | 0.00 | Low |
| 10 | ehr psychologists | 0 | 0.00 | Low |
See More EHR Keywords
With these top EHR keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place EHR ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target EHR audience based on interests, age, gender, geographic location, etc.
Here is Facebook's EHR audience report to give us an insight into the EHR audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Volunteering | 90.3M | F:54.9% M:45.1% | 25-34:30% |
| 2 | Honorary degree | 2.3M | F:39.1% M:60.9% | 18-24:45% |
| 3 | A Few Good Men | 224.5K | F:25.8% M:74.2% | 18-24:40% |
| 4 | International Volunteer Day | 84.9K | F:50% M:50% | 25-34:32% |
| 5 | Equality and Human Rights Commission | 83.6K | F:61% M:39% | 25-34:39% |
When you create Facebook PPC ads, researching other EHR Facebook pages can provide you with inspiration. Here are some popular EHR pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Phil Ehr | 5.1K | 57 | - |
| 2 | CarePaths Behavioral EHR | 135 | 112 | - |
| 3 | ZHealth EHR - Automate Your Chiropractic Practice | 123 | 39 | USA |
| 4 | EHR SuperHits - Hiti no 2000. gada līdz mūsdienām | 514 | 19 | - |
| 5 | Nature EHR | 41 | 1 | - |
| 6 | Maison EHR | 76 | 11 | FRA |
| 7 | Practice EHR | 443 | 1 | - |
| 8 | Fidelity EHR | 211 | 1 | - |
| 9 | EHR Русские Хиты | 3.7K | 5 | - |
| 10 | Platinum System EHR Software | 1.9K | 8 | - |
Through AdTargeting, we can get rich information about these EHR pages.
For example, Phil Ehr, it has got 5.1K likes and published 57 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the EHR audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for EHR - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of EHR audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target EHR audience through user interests.
PPC for EHR - tiktok
Here are some useful articles to help you market your EHR business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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