PPC for EHR - Essential Tips & Platforms to Increase Sales

PPC for EHR: Essential Tips & Platforms to Increase Sales

EHR keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your EHR business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for EHR
  • Target EHR audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for EHR and how it can boost your business.

Table of Contents:

What's PPC for EHR?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your EHR business by placing EHR PPC ads in search engines, social media or on websites. But how to develop effective EHR PPC ads? Here are the steps:

5 Step Process To Creating EHR PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing EHR ad, which can maximize your advertising revenue.

2. Set a Budget for Your EHR PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your EHR ads ROI.

3. Target EHR Audience

You can target EHR audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the EHR PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your EHR PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from EHR Competitors

Learning competitors' PPC strategies can help you understand the EHR audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost EHR Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for EHR? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for EHR on Google, and they are your future customers. To get these potential customers, you need to bid on EHR keywords in AdWords (Google's advertising system) to get your EHR PPC ads to show up prominently in the search results.

Here are some high-quality EHR keywords to help you start a successful Google PPC journey.

Rank EHR Keywords Search volume Cost Per Click Paid Difficulty
1 ehr 90.5K 15.11 13
2 pulse ehr 40 0.00 22
3 sutter ehr 320 0.00 1
4 ehr docs 50 0.00 10
5 cloud ehr 170 26.85 41
6 medhost ehr 50 10.46 12
7 touchworks ehr 90 13.35 28
8 drchrono ehr 1.3K 2.80 31
9 ehr providers 170 11.67 50
10 completing charts in ehr 50 14.56 14

See More EHR Keywords

Also, you can use tools such as AdTargeting to monitor the EHR keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a EHR website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

EHR keywords research - Adtargeting

PPC for EHR - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for EHR PPC ads. On Bing, you can bid on EHR keywords for a lower price.

Here are the search volume and CPC for some of the top EHR keywords.

Rank EHR Keywords Search volume Cost Per Click Paid Difficulty
1 ehr software solutions 42 0.04 High
2 epic ehr features 14 0.00 Low
3 ma ehr 0 0.00 Low
4 pandora ehr 0 0.00 Low
5 ehr incentive log 0 0.00 Low
6 log target ehr 0 0.00 Low
7 ehr advantages disadvantages 0 0.00 Low
8 ehr apple 10 0.00 Low
9 billing and ehr 0 0.00 Low
10 ehr psychologists 0 0.00 Low

See More EHR Keywords

With these top EHR keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place EHR ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target EHR audience based on interests, age, gender, geographic location, etc.

Here is Facebook's EHR audience report to give us an insight into the EHR audience.

Rank Interests Audience Gender Age
1 Volunteering 90.3M F:54.9% M:45.1% 25-34:30%
2 Honorary degree 2.3M F:39.1% M:60.9% 18-24:45%
3 A Few Good Men 224.5K F:25.8% M:74.2% 18-24:40%
4 International Volunteer Day 84.9K F:50% M:50% 25-34:32%
5 Equality and Human Rights Commission 83.6K F:61% M:39% 25-34:39%

When you create Facebook PPC ads, researching other EHR Facebook pages can provide you with inspiration. Here are some popular EHR pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Phil Ehr 5.1K 57 -
2 CarePaths Behavioral EHR 135 112 -
3 ZHealth EHR - Automate Your Chiropractic Practice 123 39 USA
4 EHR SuperHits - Hiti no 2000. gada līdz mūsdienām 514 19 -
5 Nature EHR 41 1 -
6 Maison EHR 76 11 FRA
7 Practice EHR 443 1 -
8 Fidelity EHR 211 1 -
9 EHR Русские Хиты 3.7K 5 -
10 Platinum System EHR Software 1.9K 8 -

Through AdTargeting, we can get rich information about these EHR pages.

For example, Phil Ehr, it has got 5.1K likes and published 57 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the EHR audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

EHR keywords research - Adtargeting

PPC for EHR - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of EHR audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target EHR audience through user interests.

EHR keywords research - Adtargeting

PPC for EHR - tiktok

Here are some useful articles to help you market your EHR business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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