PPC for Education: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Education business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Education
- Target Education audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Education and how it can boost your business.
What's PPC for Education?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Education business by placing Education PPC ads in search engines, social media or on websites. But how to develop effective Education PPC ads? Here are the steps:
5 Step Process To Creating Education PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Education ad, which can maximize your advertising revenue.
2. Set a Budget for Your Education PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Education ads ROI.
3. Target Education Audience
You can target Education audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Education PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Education PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Education Competitors
Learning competitors' PPC strategies can help you understand the Education audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Education Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Education? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Education on Google, and they are your future customers. To get these potential customers, you need to bid on Education keywords in AdWords (Google's advertising system) to get your Education PPC ads to show up prominently in the search results.
Here are some high-quality Education keywords to help you start a successful Google PPC journey.
| Rank | Education Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | education | 2.9M | 0.15 | 10 |
| 2 | master of education | 44.3K | 12.06 | 44 |
| 3 | postgraduate education | 14.2K | 1.32 | 18 |
| 4 | directorate of elementary education | 12.2K | 0.00 | 0 |
| 5 | kerala university distance education | 10.5K | 0.59 | 6 |
| 6 | web education board result | 3.7K | 0.00 | 0 |
| 7 | inclusive education | 79.1K | 1.43 | 4 |
| 8 | apple education | 263.7K | 1.85 | 16 |
| 9 | bandlab education | 30.6K | 2.00 | 4 |
| 10 | national education policy 2020 | 31.1K | 0.47 | 6 |
See More Education Keywords
Also, you can use tools such as AdTargeting to monitor the Education keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Education website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Education - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Education PPC ads. On Bing, you can bid on Education keywords for a lower price.
Here are the search volume and CPC for some of the top Education keywords.
| Rank | Education Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | california department education | 22 | 0.00 | Low |
| 2 | best education | 451 | 0.03 | High |
| 3 | education agents | 10 | 0.00 | Low |
| 4 | education world webquest tutorial | 0 | 0.00 | Low |
| 5 | special education webquests | 0 | 0.00 | Low |
| 6 | learning higher education | 10 | 0.00 | Low |
| 7 | education sayings children | 0 | 0.00 | Low |
| 8 | pgcps board education | 0 | 0.00 | Low |
| 9 | online continuing education | 14.7K | 0.11 | High |
| 10 | sof education | 10 | 0.00 | Low |
See More Education Keywords
With these top Education keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Education ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Education audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Education audience report to give us an insight into the Education audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Education | 853.7M | F:44.7% M:55.3% | 25-34:35% |
| 2 | Higher education | 662.5M | F:39.5% M:60.5% | 25-34:37% |
| 3 | Educational technology | 141.1M | F:47.4% M:52.6% | 25-34:35% |
| 4 | Early childhood education | 70.6M | F:81.1% M:18.9% | 25-34:42% |
| 5 | Secondary education | 67.8M | F:50.1% M:49.9% | 18-24:35% |
| 6 | Postgraduate education | 64.3M | F:44.1% M:55.9% | 25-34:37% |
| 7 | Distance education | 63.7M | F:56.7% M:43.3% | 25-34:34% |
| 8 | Primary education | 52.3M | F:68.8% M:31.2% | 25-34:36% |
| 9 | Undergraduate education | 45.4M | F:44.2% M:55.8% | 18-24:46% |
| 10 | Vocational education | 39.4M | F:52.4% M:47.6% | 18-24:33% |
When you create Facebook PPC ads, researching other Education Facebook pages can provide you with inspiration. Here are some popular Education pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Education | 1.1K | 333 | GRC |
| 2 | Crimson Education | 104.7K | 905 | ENG |
| 3 | Summit Education | 110.7K | 492 | VNM |
| 4 | Education Finder | 3.0K | 393 | - |
| 5 | IDP Education | 1.8M | 312 | PAK |
| 6 | IDP Education | 1.8M | 307 | THA |
| 7 | Eggbun Education | 27.8K | 265 | USA |
| 8 | IDP Education | 1.8M | 249 | - |
| 9 | IDP Education | 1.8M | 244 | ARE |
| 10 | Crimson Education | 104.1K | 224 | JPN |
Through AdTargeting, we can get rich information about these Education pages.
For example, Education, it has got 1.1K likes and published 333 ads in total, and its audience is most distributed in GRC. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Education audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Education - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Education audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Education audience through user interests.
PPC for Education - tiktok
Here are some useful articles to help you market your Education business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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