PPC for Ecommerce: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Ecommerce business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Ecommerce
- Target Ecommerce audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Ecommerce and how it can boost your business.
What's PPC for Ecommerce?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Ecommerce business by placing Ecommerce PPC ads in search engines, social media or on websites. But how to develop effective Ecommerce PPC ads? Here are the steps:
5 Step Process To Creating Ecommerce PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Ecommerce ad, which can maximize your advertising revenue.
2. Set a Budget for Your Ecommerce PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Ecommerce ads ROI.
3. Target Ecommerce Audience
You can target Ecommerce audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Ecommerce PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Ecommerce PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Ecommerce Competitors
Learning competitors' PPC strategies can help you understand the Ecommerce audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Ecommerce Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Ecommerce? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Ecommerce on Google, and they are your future customers. To get these potential customers, you need to bid on Ecommerce keywords in AdWords (Google's advertising system) to get your Ecommerce PPC ads to show up prominently in the search results.
Here are some high-quality Ecommerce keywords to help you start a successful Google PPC journey.
| Rank | Ecommerce Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | ecommerce | 580.8K | 1.97 | 27 |
| 2 | d2c ecommerce | 1.1K | 5.40 | 19 |
| 3 | ecommerce merchandising | 1.5K | 15.96 | 25 |
| 4 | ecommerce design | 4.1K | 2.90 | 16 |
| 5 | online ecommerce store | 10.8K | 5.92 | 37 |
| 6 | squarespace ecommerce | 3.5K | 16.38 | 33 |
| 7 | multi vendor ecommerce | 1.8K | 2.94 | 45 |
| 8 | ecommerce web design company | 832 | 17.06 | 13 |
| 9 | omnichannel ecommerce | 1.8K | 8.15 | 29 |
| 10 | ecommerce startup | 1.9K | 2.65 | 29 |
See More Ecommerce Keywords
Also, you can use tools such as AdTargeting to monitor the Ecommerce keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Ecommerce website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Ecommerce - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Ecommerce PPC ads. On Bing, you can bid on Ecommerce keywords for a lower price.
Here are the search volume and CPC for some of the top Ecommerce keywords.
| Rank | Ecommerce Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | multi channel ecommerce software comparison | 0 | 0.00 | Low |
| 2 | ecommerce js | 12 | 0.00 | Low |
| 3 | website builder ecommerce reviews | 0 | 0.00 | Low |
| 4 | average cost ecommerce website | 10 | 0.00 | Low |
| 5 | best ecommerce design | 51 | 0.33 | Medium |
| 6 | best web hosting with ecommerce | 10 | 0.00 | Low |
| 7 | best ecommerce sites sell | 0 | 0.00 | Low |
| 8 | ecommerce add ons | 10 | 0.00 | Low |
| 9 | ecommerce and accounting | 0 | 0.00 | Low |
| 10 | ecommerce 101 | 17 | 0.00 | Low |
See More Ecommerce Keywords
With these top Ecommerce keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Ecommerce ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Ecommerce audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Ecommerce audience report to give us an insight into the Ecommerce audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Ecommerce School | 1.2K | F:19% M:81% | 18-24:55% |
| 2 | E-commerce | 303.5M | F:42.4% M:57.6% | 25-34:40% |
| 3 | E-commerce payment system | 6.6M | F:29.5% M:70.5% | 25-34:39% |
| 4 | E-commerce in India | 680.1K | F:9.6% M:90.4% | 25-34:48% |
When you create Facebook PPC ads, researching other Ecommerce Facebook pages can provide you with inspiration. Here are some popular Ecommerce pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Ecommerce | 10.1K | 15 | - |
| 2 | 1Ecommerce | 1.3K | 48 | - |
| 3 | Ecommerce | 25 | 27 | - |
| 4 | Scuola Ecommerce | 18.0K | 592 | - |
| 5 | Universidade Ecommerce | 7.9K | 249 | BRA |
| 6 | Ecommerce-School | 10.9K | 164 | ITA |
| 7 | Dacazza Ecommerce | 93 | 80 | - |
| 8 | Unstoppable Ecommerce | 414 | 50 | AUS |
| 9 | Ecommerce Puro | 39 | 47 | - |
| 10 | Ecommerce Mundial | 31 | 45 | - |
Through AdTargeting, we can get rich information about these Ecommerce pages.
For example, Ecommerce, it has got 10.1K likes and published 15 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Ecommerce audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Ecommerce - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Ecommerce audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Ecommerce audience through user interests.
PPC for Ecommerce - tiktok
Here are some useful articles to help you market your Ecommerce business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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