PPC for Ecommerce - Essential Tips & Platforms to Increase Sales

PPC for Ecommerce: Essential Tips & Platforms to Increase Sales

Ecommerce keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Ecommerce business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Ecommerce
  • Target Ecommerce audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Ecommerce and how it can boost your business.

Table of Contents:

What's PPC for Ecommerce?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Ecommerce business by placing Ecommerce PPC ads in search engines, social media or on websites. But how to develop effective Ecommerce PPC ads? Here are the steps:

5 Step Process To Creating Ecommerce PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Ecommerce ad, which can maximize your advertising revenue.

2. Set a Budget for Your Ecommerce PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Ecommerce ads ROI.

3. Target Ecommerce Audience

You can target Ecommerce audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Ecommerce PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Ecommerce PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Ecommerce Competitors

Learning competitors' PPC strategies can help you understand the Ecommerce audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Ecommerce Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Ecommerce? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Ecommerce on Google, and they are your future customers. To get these potential customers, you need to bid on Ecommerce keywords in AdWords (Google's advertising system) to get your Ecommerce PPC ads to show up prominently in the search results.

Here are some high-quality Ecommerce keywords to help you start a successful Google PPC journey.

Rank Ecommerce Keywords Search volume Cost Per Click Paid Difficulty
1 ecommerce 580.8K 1.97 27
2 d2c ecommerce 1.1K 5.40 19
3 ecommerce merchandising 1.5K 15.96 25
4 ecommerce design 4.1K 2.90 16
5 online ecommerce store 10.8K 5.92 37
6 squarespace ecommerce 3.5K 16.38 33
7 multi vendor ecommerce 1.8K 2.94 45
8 ecommerce web design company 832 17.06 13
9 omnichannel ecommerce 1.8K 8.15 29
10 ecommerce startup 1.9K 2.65 29

See More Ecommerce Keywords

Also, you can use tools such as AdTargeting to monitor the Ecommerce keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Ecommerce website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Ecommerce keywords research - Adtargeting

PPC for Ecommerce - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Ecommerce PPC ads. On Bing, you can bid on Ecommerce keywords for a lower price.

Here are the search volume and CPC for some of the top Ecommerce keywords.

Rank Ecommerce Keywords Search volume Cost Per Click Paid Difficulty
1 multi channel ecommerce software comparison 0 0.00 Low
2 ecommerce js 12 0.00 Low
3 website builder ecommerce reviews 0 0.00 Low
4 average cost ecommerce website 10 0.00 Low
5 best ecommerce design 51 0.33 Medium
6 best web hosting with ecommerce 10 0.00 Low
7 best ecommerce sites sell 0 0.00 Low
8 ecommerce add ons 10 0.00 Low
9 ecommerce and accounting 0 0.00 Low
10 ecommerce 101 17 0.00 Low

See More Ecommerce Keywords

With these top Ecommerce keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Ecommerce ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Ecommerce audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Ecommerce audience report to give us an insight into the Ecommerce audience.

Rank Interests Audience Gender Age
1 Ecommerce School 1.2K F:19% M:81% 18-24:55%
2 E-commerce 303.5M F:42.4% M:57.6% 25-34:40%
3 E-commerce payment system 6.6M F:29.5% M:70.5% 25-34:39%
4 E-commerce in India 680.1K F:9.6% M:90.4% 25-34:48%

When you create Facebook PPC ads, researching other Ecommerce Facebook pages can provide you with inspiration. Here are some popular Ecommerce pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Ecommerce 10.1K 15 -
2 1Ecommerce 1.3K 48 -
3 Ecommerce 25 27 -
4 Scuola Ecommerce 18.0K 592 -
5 Universidade Ecommerce 7.9K 249 BRA
6 Ecommerce-School 10.9K 164 ITA
7 Dacazza Ecommerce 93 80 -
8 Unstoppable Ecommerce 414 50 AUS
9 Ecommerce Puro 39 47 -
10 Ecommerce Mundial 31 45 -

Through AdTargeting, we can get rich information about these Ecommerce pages.

For example, Ecommerce, it has got 10.1K likes and published 15 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Ecommerce audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Ecommerce keywords research - Adtargeting

PPC for Ecommerce - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Ecommerce audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Ecommerce audience through user interests.

Ecommerce keywords research - Adtargeting

PPC for Ecommerce - tiktok

Here are some useful articles to help you market your Ecommerce business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In: