PPC for Dentists: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Dentists business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Dentists
- Target Dentists audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Dentists and how it can boost your business.
What's PPC for Dentists?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Dentists business by placing Dentists PPC ads in search engines, social media or on websites. But how to develop effective Dentists PPC ads? Here are the steps:
5 Step Process To Creating Dentists PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Dentists ad, which can maximize your advertising revenue.
2. Set a Budget for Your Dentists PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Dentists ads ROI.
3. Target Dentists Audience
You can target Dentists audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Dentists PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Dentists PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Dentists Competitors
Learning competitors' PPC strategies can help you understand the Dentists audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Dentists Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Dentists? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Dentists on Google, and they are your future customers. To get these potential customers, you need to bid on Dentists keywords in AdWords (Google's advertising system) to get your Dentists PPC ads to show up prominently in the search results.
Here are some high-quality Dentists keywords to help you start a successful Google PPC journey.
| Rank | Dentists Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | dentists | 3.5M | 7.05 | 7 |
| 2 | delta dental dentists near me | 10.1K | 10.29 | 34 |
| 3 | dentists taking on nhs patients near me | 11.6K | 1.13 | 17 |
| 4 | dentists taking on nhs patients | 6.4K | 0.90 | 14 |
| 5 | nhs dentists taking new patients | 19.1K | 1.02 | 25 |
| 6 | nhs dentists near me taking new patients | 3.2K | 1.04 | 21 |
| 7 | sedation dentistry | 29.7K | 5.65 | 18 |
| 8 | delta dental near me | 3.8K | 7.74 | 40 |
| 9 | dr wilson dentist | 2.6K | 5.62 | 11 |
| 10 | advanced dental care | 13.2K | 6.71 | 12 |
See More Dentists Keywords
Also, you can use tools such as AdTargeting to monitor the Dentists keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Dentists website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Dentists - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Dentists PPC ads. On Bing, you can bid on Dentists keywords for a lower price.
Here are the search volume and CPC for some of the top Dentists keywords.
| Rank | Dentists Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | specialty dentists | 12 | 0.00 | Low |
| 2 | dentists teeth names | 0 | 0.00 | Low |
| 3 | cheapest dentists | 15 | 0.00 | Low |
| 4 | are dentists paid | 0 | 0.00 | Low |
| 5 | bestdentists | 0 | 0.00 | Low |
| 6 | emergency dentists near me | 412 | 0.13 | High |
| 7 | free dentists near me | 28 | 0.00 | Low |
| 8 | periodontal dentists | 73 | 0.17 | High |
| 9 | nhs dentists taking new patients | 27 | 0.00 | Low |
| 10 | cosmetic dentists | 212 | 0.13 | High |
See More Dentists Keywords
With these top Dentists keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Dentists ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Dentists audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Dentists audience report to give us an insight into the Dentists audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Dentist | 31.5M | F:57.4% M:42.6% | 25-34:35% |
| 2 | Dental degree | 22.1M | F:56.9% M:43.1% | 25-34:35% |
| 3 | 1-800-DENTIST | 264.7K | F:61.3% M:38.7% | 35-44:32% |
| 4 | DENTISTE' | 221.1K | F:51.1% M:48.9% | 25-34:38% |
| 5 | California Dental Association | 29.0K | F:72% M:28% | 35-44:31% |
| 6 | The Leading Dentist | 15.4K | F:52% M:48% | 25-34:46% |
| 7 | Family Dentist | 6.4K | F:61% M:39% | 25-34:35% |
When you create Facebook PPC ads, researching other Dentists Facebook pages can provide you with inspiration. Here are some popular Dentists pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Artarmon Dentists | 785 | 21 | - |
| 2 | The Dentists | 47 | 15 | - |
| 3 | Lumino The Dentists | 4.7K | 64 | NZL |
| 4 | The Super Dentists | 14.3K | 16 | USA |
| 5 | The Bondi Dentists | 84 | 22 | - |
| 6 | Profit First for Dentists | 528 | 24 | - |
| 7 | SmartBox - Helping Dentists Thrive. | 3.1K | 102 | - |
| 8 | Comfort Dentists of Plantation | 69 | 34 | - |
| 9 | Union of American Physicians and Dentists | 2.1K | 17 | - |
| 10 | Associated Dentists | 182 | 8 | - |
Through AdTargeting, we can get rich information about these Dentists pages.
For example, Artarmon Dentists, it has got 785 likes and published 21 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Dentists audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Dentists - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Dentists audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Dentists audience through user interests.
PPC for Dentists - tiktok
Here are some useful articles to help you market your Dentists business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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