PPC for Discount Stores: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Discount Stores business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Discount Stores
- Target Discount Stores audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Discount Stores and how it can boost your business.
What's PPC for Discount Stores?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Discount Stores business by placing Discount Stores PPC ads in search engines, social media or on websites. But how to develop effective Discount Stores PPC ads? Here are the steps:
5 Step Process To Creating Discount Stores PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Discount Stores ad, which can maximize your advertising revenue.
2. Set a Budget for Your Discount Stores PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Discount Stores ads ROI.
3. Target Discount Stores Audience
You can target Discount Stores audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Discount Stores PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Discount Stores PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Discount Stores Competitors
Learning competitors' PPC strategies can help you understand the Discount Stores audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Discount Stores Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Discount Stores? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Discount Stores on Google, and they are your future customers. To get these potential customers, you need to bid on Discount Stores keywords in AdWords (Google's advertising system) to get your Discount Stores PPC ads to show up prominently in the search results.
Here are some high-quality Discount Stores keywords to help you start a successful Google PPC journey.
| Rank | Discount Stores Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Discount stores | 110.0K | 0.70 | 3 |
| 2 | designer discount stores | 390 | 0.66 | 86 |
| 3 | discount stores phoenix | 110 | 2.57 | 8 |
| 4 | north carolina discount stores | 10 | 0.00 | 0 |
| 5 | baby discount stores | 880 | 0.37 | 99 |
| 6 | national discount stores | 90 | 0.00 | 3 |
| 7 | best discount stores | 260 | 1.30 | 15 |
| 8 | brand name discount stores | 210 | 0.97 | 96 |
| 9 | discount stores in florida | 70 | 0.00 | 9 |
| 10 | discount stores victoria | 10 | 0.21 | 7 |
See More Discount Stores Keywords
Also, you can use tools such as AdTargeting to monitor the Discount Stores keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Discount Stores website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Discount Stores - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Discount Stores PPC ads. On Bing, you can bid on Discount Stores keywords for a lower price.
Here are the search volume and CPC for some of the top Discount Stores keywords.
| Rank | Discount Stores Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | bargain outlet discount stores | 0 | 0.00 | Low |
| 2 | american discount stores | 15 | 0.00 | Low |
| 3 | fallas discount stores | 103 | 0.01 | Low |
| 4 | shopping discount stores | 10 | 0.00 | Low |
| 5 | furniture discount stores near me | 52 | 0.14 | Low |
| 6 | bob discount stores | 13 | 0.00 | Low |
| 7 | bi mart membership discount stores | 254 | 0.01 | Low |
| 8 | discount stores in canada | 10 | 0.00 | Low |
| 9 | discount stores edmonton | 0 | 0.00 | Low |
| 10 | supersavers discount stores | 10 | 0.00 | Low |
See More Discount Stores Keywords
With these top Discount Stores keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Discount Stores ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Discount Stores audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Discount Stores audience report to give us an insight into the Discount Stores audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Discount stores | 462.9M | F:61.3% M:38.7% | 25-34:38% |
| 2 | Discount Watch Store | 4.2K | F:11% M:89% | 45-54:30% |
When you create Facebook PPC ads, researching other Discount Stores Facebook pages can provide you with inspiration. Here are some popular Discount Stores pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Naija Discount Stores | 1.3K | 15 | - |
| 2 | Bi-Mart Membership Discount Stores | 48.1K | 39 | USA |
| 3 | Discount stores | 164 | 1 | - |
| 4 | ShopSmart Discount Stores | 976 | 12 | - |
| 5 | Mega Discount Stores | 38 | 11 | - |
| 6 | Anqin Discount Stores | 12 | 10 | - |
| 7 | Jara Discount Stores | 1.9K | 5 | - |
| 8 | Roses Discount Stores | 74.5K | 2 | - |
| 9 | Rays Discount stores | 876 | 1 | - |
| 10 | Best Buy Discount Stores | 151 | 2 | - |
Through AdTargeting, we can get rich information about these Discount Stores pages.
For example, Naija Discount Stores, it has got 1.3K likes and published 15 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Discount Stores audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Discount Stores - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Discount Stores audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Discount Stores audience through user interests.
PPC for Discount Stores - tiktok
Here are some useful articles to help you market your Discount Stores business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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