PPC for Discount Stores - Essential Tips & Platforms to Increase Sales

PPC for Discount Stores: Essential Tips & Platforms to Increase Sales

Discount Stores keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Discount Stores business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Discount Stores
  • Target Discount Stores audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Discount Stores and how it can boost your business.

Table of Contents:

What's PPC for Discount Stores?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Discount Stores business by placing Discount Stores PPC ads in search engines, social media or on websites. But how to develop effective Discount Stores PPC ads? Here are the steps:

5 Step Process To Creating Discount Stores PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Discount Stores ad, which can maximize your advertising revenue.

2. Set a Budget for Your Discount Stores PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Discount Stores ads ROI.

3. Target Discount Stores Audience

You can target Discount Stores audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Discount Stores PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Discount Stores PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Discount Stores Competitors

Learning competitors' PPC strategies can help you understand the Discount Stores audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Discount Stores Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Discount Stores? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Discount Stores on Google, and they are your future customers. To get these potential customers, you need to bid on Discount Stores keywords in AdWords (Google's advertising system) to get your Discount Stores PPC ads to show up prominently in the search results.

Here are some high-quality Discount Stores keywords to help you start a successful Google PPC journey.

Rank Discount Stores Keywords Search volume Cost Per Click Paid Difficulty
1 Discount stores 110.0K 0.70 3
2 designer discount stores 390 0.66 86
3 discount stores phoenix 110 2.57 8
4 north carolina discount stores 10 0.00 0
5 baby discount stores 880 0.37 99
6 national discount stores 90 0.00 3
7 best discount stores 260 1.30 15
8 brand name discount stores 210 0.97 96
9 discount stores in florida 70 0.00 9
10 discount stores victoria 10 0.21 7

See More Discount Stores Keywords

Also, you can use tools such as AdTargeting to monitor the Discount Stores keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Discount Stores website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Discount Stores keywords research - Adtargeting

PPC for Discount Stores - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Discount Stores PPC ads. On Bing, you can bid on Discount Stores keywords for a lower price.

Here are the search volume and CPC for some of the top Discount Stores keywords.

Rank Discount Stores Keywords Search volume Cost Per Click Paid Difficulty
1 bargain outlet discount stores 0 0.00 Low
2 american discount stores 15 0.00 Low
3 fallas discount stores 103 0.01 Low
4 shopping discount stores 10 0.00 Low
5 furniture discount stores near me 52 0.14 Low
6 bob discount stores 13 0.00 Low
7 bi mart membership discount stores 254 0.01 Low
8 discount stores in canada 10 0.00 Low
9 discount stores edmonton 0 0.00 Low
10 supersavers discount stores 10 0.00 Low

See More Discount Stores Keywords

With these top Discount Stores keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Discount Stores ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Discount Stores audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Discount Stores audience report to give us an insight into the Discount Stores audience.

Rank Interests Audience Gender Age
1 Discount stores 462.9M F:61.3% M:38.7% 25-34:38%
2 Discount Watch Store 4.2K F:11% M:89% 45-54:30%

When you create Facebook PPC ads, researching other Discount Stores Facebook pages can provide you with inspiration. Here are some popular Discount Stores pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Naija Discount Stores 1.3K 15 -
2 Bi-Mart Membership Discount Stores 48.1K 39 USA
3 Discount stores 164 1 -
4 ShopSmart Discount Stores 976 12 -
5 Mega Discount Stores 38 11 -
6 Anqin Discount Stores 12 10 -
7 Jara Discount Stores 1.9K 5 -
8 Roses Discount Stores 74.5K 2 -
9 Rays Discount stores 876 1 -
10 Best Buy Discount Stores 151 2 -

Through AdTargeting, we can get rich information about these Discount Stores pages.

For example, Naija Discount Stores, it has got 1.3K likes and published 15 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Discount Stores audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Discount Stores keywords research - Adtargeting

PPC for Discount Stores - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Discount Stores audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Discount Stores audience through user interests.

Discount Stores keywords research - Adtargeting

PPC for Discount Stores - tiktok

Here are some useful articles to help you market your Discount Stores business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?