PPC for Dog Training - Essential Tips & Platforms to Increase Sales

PPC for Dog Training: Essential Tips & Platforms to Increase Sales

Dog Training keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Dog Training business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Dog Training
  • Target Dog Training audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Dog Training and how it can boost your business.

Table of Contents:

What's PPC for Dog Training?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Dog Training business by placing Dog Training PPC ads in search engines, social media or on websites. But how to develop effective Dog Training PPC ads? Here are the steps:

5 Step Process To Creating Dog Training PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Dog Training ad, which can maximize your advertising revenue.

2. Set a Budget for Your Dog Training PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Dog Training ads ROI.

3. Target Dog Training Audience

You can target Dog Training audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Dog Training PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Dog Training PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Dog Training Competitors

Learning competitors' PPC strategies can help you understand the Dog Training audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Dog Training Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Dog Training? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Dog Training on Google, and they are your future customers. To get these potential customers, you need to bid on Dog Training keywords in AdWords (Google's advertising system) to get your Dog Training PPC ads to show up prominently in the search results.

Here are some high-quality Dog Training keywords to help you start a successful Google PPC journey.

Rank Dog Training Keywords Search volume Cost Per Click Paid Difficulty
1 Dog training 422.7K 2.10 25
2 positive dog training 3.2K 1.75 19
3 in home dog training 2.5K 2.64 34
4 dog training for dummies 1.0K 1.11 100
5 netflix dog training 1.9K 0.00 3
6 personal protection dog training near me 590 1.92 24
7 cesar millan dog training 3.6K 1.58 100
8 advanced dog training 1.1K 1.91 48
9 protection dog training 9.6K 1.30 39
10 therapy dog training 9.9K 1.92 43

See More Dog Training Keywords

Also, you can use tools such as AdTargeting to monitor the Dog Training keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Dog Training website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Dog Training keywords research - Adtargeting

PPC for Dog Training - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Dog Training PPC ads. On Bing, you can bid on Dog Training keywords for a lower price.

Here are the search volume and CPC for some of the top Dog Training keywords.

Rank Dog Training Keywords Search volume Cost Per Click Paid Difficulty
1 dog training 21.9K 0.10 High
2 dog training tips behavior problems 24 0.00 Low
3 www dog training classes 0 0.00 Low
4 dog training certification courses 19 0.00 Low
5 pet training dog training 0 0.00 Low
6 dog training arlington 12 0.00 Low
7 dog training behaviour 10 0.00 Low
8 dog training phoenix 32 0.12 Medium
9 therapy dog training near me 367 0.08 High
10 dog training courses sale 0 0.00 Low

See More Dog Training Keywords

With these top Dog Training keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Dog Training ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Dog Training audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Dog Training audience report to give us an insight into the Dog Training audience.

Rank Interests Audience Gender Age
1 Dog training 51.0M F:40.6% M:59.4% 25-34:35%
2 Dog Training Advice 14.8K F:59% M:41% 45-54:68
3 Sit Means Sit Dog Training 7.7K F:44% M:56% 4:65%
4 Obedience training 2.2M F:65.2% M:34.8% 4:65%
5 Gravy Train (dog food) 11.1K F:39% M:61% 4:65%

When you create Facebook PPC ads, researching other Dog Training Facebook pages can provide you with inspiration. Here are some popular Dog Training pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Master Dog Training 8.7K 128 USA
2 Dog Training Mastery 1.8K 46 -
3 CIA Dog Training 1.4K 38 -
4 Really Dog Training 4.7K 31 -
5 Ilomme Dog Training 804 30 -
6 Canitos Dog Training 2.2K 16 -
7 Specialty Dog Training 6.7K 115 USA
8 Dog Training Elite 748 51 -
9 Southend Dog Training 154.3K 37 -
10 Clearwater Dog Training 1.1K 37 -

Through AdTargeting, we can get rich information about these Dog Training pages.

For example, Master Dog Training, it has got 8.7K likes and published 128 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Dog Training audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Dog Training keywords research - Adtargeting

PPC for Dog Training - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Dog Training audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Dog Training audience through user interests.

Dog Training keywords research - Adtargeting

PPC for Dog Training - tiktok

Here are some useful articles to help you market your Dog Training business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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