PPC for Diet: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Diet business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Diet
- Target Diet audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Diet and how it can boost your business.
What's PPC for Diet?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Diet business by placing Diet PPC ads in search engines, social media or on websites. But how to develop effective Diet PPC ads? Here are the steps:
5 Step Process To Creating Diet PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Diet ad, which can maximize your advertising revenue.
2. Set a Budget for Your Diet PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Diet ads ROI.
3. Target Diet Audience
You can target Diet audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Diet PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Diet PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Diet Competitors
Learning competitors' PPC strategies can help you understand the Diet audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Diet Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Diet? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Diet on Google, and they are your future customers. To get these potential customers, you need to bid on Diet keywords in AdWords (Google's advertising system) to get your Diet PPC ads to show up prominently in the search results.
Here are some high-quality Diet keywords to help you start a successful Google PPC journey.
| Rank | Diet Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | diet | 368.0K | 4.16 | 19 |
| 2 | diabetic diet plan | 40.5K | 1.62 | 65 |
| 3 | low purine diet | 12.1K | 0.84 | 13 |
| 4 | alkaline diet | 74.0K | 0.35 | 89 |
| 5 | cabbage soup diet | 90.5K | 3.78 | 11 |
| 6 | weight gain diet | 90.5K | 0.62 | 23 |
| 7 | aip diet | 40.5K | 0.91 | 64 |
| 8 | best diet plan for weight loss | 20.5K | 0.83 | 56 |
| 9 | endomorph diet | 12.1K | 2.24 | 35 |
| 10 | keto dieta | 91.1K | 1.07 | 100 |
See More Diet Keywords
Also, you can use tools such as AdTargeting to monitor the Diet keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Diet website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Diet - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Diet PPC ads. On Bing, you can bid on Diet keywords for a lower price.
Here are the search volume and CPC for some of the top Diet keywords.
| Rank | Diet Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | diet | 18.7K | 0.06 | High |
| 2 | free rapid weight loss diets | 10 | 0.00 | Low |
| 3 | diet 7 day | 10 | 0.00 | Low |
| 4 | 5 2 diet menu | 10 | 0.00 | Low |
| 5 | free calorie controlled diet plan | 0 | 0.00 | Low |
| 6 | gerd diet | 3.3K | 0.07 | High |
| 7 | good diet recipes | 12 | 0.00 | Low |
| 8 | the sugar free diet plan | 0 | 0.00 | Low |
| 9 | affordable diet plans | 69 | 0.00 | Low |
| 10 | diet plan day | 0 | 0.00 | Low |
See More Diet Keywords
With these top Diet keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Diet ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Diet audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Diet audience report to give us an insight into the Diet audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Healthy diet | 187.9M | F:64.5% M:35.5% | 25-34:34% |
| 2 | Paleolithic diet | 17.1M | F:83.2% M:16.8% | 45-54:26% |
| 3 | Plant-based diet | 5.9M | F:80% M:20% | 35-44:28% |
| 4 | Diet Coke | 1.6M | F:54.8% M:45.2% | 25-34:32% |
| 5 | Diet soda | 902.6K | F:73.1% M:26.9% | 25-34:32% |
| 6 | Marlene Dietrich | 675.4K | F:63.1% M:36.9% | 35-44:24% |
| 7 | The Paleo Diet | 405.9K | F:77% M:23% | 35-44:32% |
| 8 | Dieter Nuhr | 369.4K | F:39.3% M:60.7% | 45-54:29% |
| 9 | Dieter Bohlen | 291.6K | F:52.4% M:47.6% | 25-34:23% |
| 10 | Plant-Based Dietitian | 231.5K | F:81.7% M:18.3% | 35-44:32% |
When you create Facebook PPC ads, researching other Diet Facebook pages can provide you with inspiration. Here are some popular Diet pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 108 DIET | 3.1K | 42 | HKG |
| 2 | Dogfy Diet | 6.6K | 150 | ESP |
| 3 | Diet Now | 15.4K | 126 | - |
| 4 | Cycling Diet | 1.8K | 125 | USA |
| 5 | Diet Buddy | 963 | 74 | - |
| 6 | Beyuara DIET | 15 | 64 | - |
| 7 | Exante Diet | 89.0K | 55 | - |
| 8 | Diet Coke | 2.4M | 35 | - |
| 9 | Diet Chef | 28.8K | 34 | - |
| 10 | GetFit: Diet | 2.5K | 29 | - |
Through AdTargeting, we can get rich information about these Diet pages.
For example, 108 DIET, it has got 3.1K likes and published 42 ads in total, and its audience is most distributed in HKG. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Diet audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Diet - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Diet audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Diet audience through user interests.
PPC for Diet - tiktok
Here are some useful articles to help you market your Diet business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
More Industries You May Be Interested In:
Discount Stores
Doctors Offices Medical Practices
Dog Training
Dry Cleaners