PPC for Diet - Essential Tips & Platforms to Increase Sales

PPC for Diet: Essential Tips & Platforms to Increase Sales

Diet keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Diet business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Diet
  • Target Diet audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Diet and how it can boost your business.

Table of Contents:

What's PPC for Diet?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Diet business by placing Diet PPC ads in search engines, social media or on websites. But how to develop effective Diet PPC ads? Here are the steps:

5 Step Process To Creating Diet PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Diet ad, which can maximize your advertising revenue.

2. Set a Budget for Your Diet PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Diet ads ROI.

3. Target Diet Audience

You can target Diet audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Diet PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Diet PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Diet Competitors

Learning competitors' PPC strategies can help you understand the Diet audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Diet Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Diet? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Diet on Google, and they are your future customers. To get these potential customers, you need to bid on Diet keywords in AdWords (Google's advertising system) to get your Diet PPC ads to show up prominently in the search results.

Here are some high-quality Diet keywords to help you start a successful Google PPC journey.

Rank Diet Keywords Search volume Cost Per Click Paid Difficulty
1 diet 368.0K 4.16 19
2 diabetic diet plan 40.5K 1.62 65
3 low purine diet 12.1K 0.84 13
4 alkaline diet 74.0K 0.35 89
5 cabbage soup diet 90.5K 3.78 11
6 weight gain diet 90.5K 0.62 23
7 aip diet 40.5K 0.91 64
8 best diet plan for weight loss 20.5K 0.83 56
9 endomorph diet 12.1K 2.24 35
10 keto dieta 91.1K 1.07 100

See More Diet Keywords

Also, you can use tools such as AdTargeting to monitor the Diet keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Diet website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Diet keywords research - Adtargeting

PPC for Diet - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Diet PPC ads. On Bing, you can bid on Diet keywords for a lower price.

Here are the search volume and CPC for some of the top Diet keywords.

Rank Diet Keywords Search volume Cost Per Click Paid Difficulty
1 diet 18.7K 0.06 High
2 free rapid weight loss diets 10 0.00 Low
3 diet 7 day 10 0.00 Low
4 5 2 diet menu 10 0.00 Low
5 free calorie controlled diet plan 0 0.00 Low
6 gerd diet 3.3K 0.07 High
7 good diet recipes 12 0.00 Low
8 the sugar free diet plan 0 0.00 Low
9 affordable diet plans 69 0.00 Low
10 diet plan day 0 0.00 Low

See More Diet Keywords

With these top Diet keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Diet ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Diet audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Diet audience report to give us an insight into the Diet audience.

Rank Interests Audience Gender Age
1 Healthy diet 187.9M F:64.5% M:35.5% 25-34:34%
2 Paleolithic diet 17.1M F:83.2% M:16.8% 45-54:26%
3 Plant-based diet 5.9M F:80% M:20% 35-44:28%
4 Diet Coke 1.6M F:54.8% M:45.2% 25-34:32%
5 Diet soda 902.6K F:73.1% M:26.9% 25-34:32%
6 Marlene Dietrich 675.4K F:63.1% M:36.9% 35-44:24%
7 The Paleo Diet 405.9K F:77% M:23% 35-44:32%
8 Dieter Nuhr 369.4K F:39.3% M:60.7% 45-54:29%
9 Dieter Bohlen 291.6K F:52.4% M:47.6% 25-34:23%
10 Plant-Based Dietitian 231.5K F:81.7% M:18.3% 35-44:32%

When you create Facebook PPC ads, researching other Diet Facebook pages can provide you with inspiration. Here are some popular Diet pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 108 DIET 3.1K 42 HKG
2 Dogfy Diet 6.6K 150 ESP
3 Diet Now 15.4K 126 -
4 Cycling Diet 1.8K 125 USA
5 Diet Buddy 963 74 -
6 Beyuara DIET 15 64 -
7 Exante Diet 89.0K 55 -
8 Diet Coke 2.4M 35 -
9 Diet Chef 28.8K 34 -
10 GetFit: Diet 2.5K 29 -

Through AdTargeting, we can get rich information about these Diet pages.

For example, 108 DIET, it has got 3.1K likes and published 42 ads in total, and its audience is most distributed in HKG. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Diet audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Diet keywords research - Adtargeting

PPC for Diet - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Diet audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Diet audience through user interests.

Diet keywords research - Adtargeting

PPC for Diet - tiktok

Here are some useful articles to help you market your Diet business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?