PPC for Dermatology - Essential Tips & Platforms to Increase Sales

PPC for Dermatology: Essential Tips & Platforms to Increase Sales

Dermatology keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Dermatology business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Dermatology
  • Target Dermatology audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Dermatology and how it can boost your business.

Table of Contents:

What's PPC for Dermatology?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Dermatology business by placing Dermatology PPC ads in search engines, social media or on websites. But how to develop effective Dermatology PPC ads? Here are the steps:

5 Step Process To Creating Dermatology PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Dermatology ad, which can maximize your advertising revenue.

2. Set a Budget for Your Dermatology PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Dermatology ads ROI.

3. Target Dermatology Audience

You can target Dermatology audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Dermatology PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Dermatology PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Dermatology Competitors

Learning competitors' PPC strategies can help you understand the Dermatology audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Dermatology Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Dermatology? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Dermatology on Google, and they are your future customers. To get these potential customers, you need to bid on Dermatology keywords in AdWords (Google's advertising system) to get your Dermatology PPC ads to show up prominently in the search results.

Here are some high-quality Dermatology keywords to help you start a successful Google PPC journey.

Rank Dermatology Keywords Search volume Cost Per Click Paid Difficulty
1 Dermatology 1.0M 2.71 12
2 dermatology physicians 1.0K 3.01 4
3 lakewood dermatology 1.6K 4.58 8
4 lark dermatology 880 1.01 0
5 vanderbilt dermatology 1.6K 5.36 3
6 park dermatology 2.4K 5.59 5
7 elkhorn dermatology 480 0.59 1
8 dermatology practice 720 0.84 20
9 tone dermatology 720 18.39 1
10 mdcs dermatology 1.9K 1.92 3

See More Dermatology Keywords

Also, you can use tools such as AdTargeting to monitor the Dermatology keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Dermatology website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Dermatology keywords research - Adtargeting

PPC for Dermatology - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Dermatology PPC ads. On Bing, you can bid on Dermatology keywords for a lower price.

Here are the search volume and CPC for some of the top Dermatology keywords.

Rank Dermatology Keywords Search volume Cost Per Click Paid Difficulty
1 dermatology 30.5K 0.07 High
2 www dermatology surgery 0 0.00 Low
3 dermatologyconsultants 18 0.02 Low
4 dermatology cure 0 0.00 Low
5 www emadermatology 0 0.00 Low
6 bopp dermatology metairie 30 0.00 Low
7 nebraska dermatology 24 0.00 Low
8 ca cosmetic dermatology 0 0.00 Low
9 utmb dermatology league city 63 0.00 Low
10 dermatology association america 20 0.00 Low

See More Dermatology Keywords

With these top Dermatology keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Dermatology ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Dermatology audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Dermatology audience report to give us an insight into the Dermatology audience.

Rank Interests Audience Gender Age
1 Entertainment 2.1B F:40.4% M:59.6% 25-34:36%
2 Comedy movies 1.2B F:40.9% M:59.1% 25-34:37%
3 Facebook Messenger 1.1B F:38.9% M:61.1% 25-34:37%
4 Instant messaging 1.1B F:42.9% M:57.1% 25-34:36%
5 Member states of the United Nations 1.1B F:38.9% M:61.1% 25-34:38%
6 Mass media 823.4M F:45.1% M:54.9% 25-34:35%
7 Medicine 759.1M F:48.1% M:51.9% 25-34:34%
8 Social media 745.3M F:40.9% M:59.1% 25-34:38%
9 Heavy metal music 709.9M F:41.2% M:58.8% 25-34:35%
10 First-person shooter games 657.1M F:38% M:62% 25-34:38%

When you create Facebook PPC ads, researching other Dermatology Facebook pages can provide you with inspiration. Here are some popular Dermatology pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 ERHA Dermatology 10.8K 419 IDN
2 Sperling Dermatology 3.3K 16 -
3 Sinclair Dermatology 1.6K 36 AUS
4 Dermatology M 4.3K 24 ENG
5 Icecreamwala Dermatology 191 18 -
6 Forefront Dermatology 15.1K 116 USA
7 KCCS Dermatology 356.7K 49 -
8 HOO Dermatology 431.9K 45 PHL
9 Texas Dermatology 1.5K 32 -
10 Derick Dermatology 1.1K 21 USA

Through AdTargeting, we can get rich information about these Dermatology pages.

For example, ERHA Dermatology, it has got 10.8K likes and published 419 ads in total, and its audience is most distributed in IDN. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Dermatology audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Dermatology keywords research - Adtargeting

PPC for Dermatology - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Dermatology audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Dermatology audience through user interests.

Dermatology keywords research - Adtargeting

PPC for Dermatology - tiktok

Here are some useful articles to help you market your Dermatology business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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