PPC for Department Stores: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Department Stores business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Department Stores
- Target Department Stores audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Department Stores and how it can boost your business.
What's PPC for Department Stores?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Department Stores business by placing Department Stores PPC ads in search engines, social media or on websites. But how to develop effective Department Stores PPC ads? Here are the steps:
5 Step Process To Creating Department Stores PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Department Stores ad, which can maximize your advertising revenue.
2. Set a Budget for Your Department Stores PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Department Stores ads ROI.
3. Target Department Stores Audience
You can target Department Stores audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Department Stores PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Department Stores PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Department Stores Competitors
Learning competitors' PPC strategies can help you understand the Department Stores audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Department Stores Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Department Stores? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Department Stores on Google, and they are your future customers. To get these potential customers, you need to bid on Department Stores keywords in AdWords (Google's advertising system) to get your Department Stores PPC ads to show up prominently in the search results.
Here are some high-quality Department Stores keywords to help you start a successful Google PPC journey.
| Rank | Department Stores Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Department Stores Keywords
Also, you can use tools such as AdTargeting to monitor the Department Stores keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Department Stores website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Department Stores - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Department Stores PPC ads. On Bing, you can bid on Department Stores keywords for a lower price.
Here are the search volume and CPC for some of the top Department Stores keywords.
| Rank | Department Stores Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | department stores | 20.8K | 0.02 | High |
| 2 | old department stores | 78 | 0.00 | Low |
| 3 | top 10 usa department stores | 0 | 0.00 | Low |
| 4 | retail department stores | 22 | 0.00 | Medium |
| 5 | pennys department stores | 12 | 0.00 | Low |
| 6 | big department stores | 37 | 0.00 | Low |
| 7 | department stores outlet | 10 | 0.00 | Low |
| 8 | department stores nyc | 32 | 0.00 | Low |
| 9 | popular department stores | 22 | 0.00 | Low |
| 10 | list top department stores | 0 | 0.00 | Low |
See More Department Stores Keywords
With these top Department Stores keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Department Stores ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Department Stores audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Department Stores audience report to give us an insight into the Department Stores audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Department stores in Japan | 185.7K | F:52% M:48% | 25-34:33% |
| 2 | Seibu Department Stores | 83.8K | F:3% M:97% | 45-54:35 |
| 3 | Department store | 103.3M | F:68% M:32% | 4:65% |
| 4 | Liberty (department store) | 37.2M | F:39.2% M:60.8% | 4:65% |
| 5 | suburbia | 27.9M | F:52.7% M:47.3% | 4:65% |
| 6 | Kohl's | 13.5M | F:83.1% M:16.9% | 4:65% |
| 7 | John Lewis (department store) | 8.1M | F:64.5% M:35.5% | 4:65% |
| 8 | Central Department Store | 6.6M | F:70.3% M:29.7% | 4:65% |
| 9 | Matahari (department store) | 4.4M | F:54% M:46% | 4:65% |
| 10 | Lotte Department Store | 3.4M | F:66.4% M:33.6% | 4:65% |
When you create Facebook PPC ads, researching other Department Stores Facebook pages can provide you with inspiration. Here are some popular Department Stores pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Kanellopoulos Department Stores | 39.8K | 205 | GRC |
| 2 | ERA Department Stores | 64.0K | 101 | CYP |
| 3 | Sharpe's Department Stores | 10.9K | 45 | USA |
| 4 | Wing On Department Stores 永安百貨 | 62.9K | 20 | HKG |
| 5 | Kid City Children's Discount Department Stores | 17.3K | 293 | USA |
| 6 | Sharpe's Department Stores | 4.9K | 6 | - |
| 7 | Sharpe's Department Stores | 6.6K | 4 | - |
| 8 | Sharpe's Department Stores | 4.1K | 4 | - |
| 9 | Sharpe's Department Stores | 2.7K | 4 | - |
| 10 | Sharpe's Department Stores | 2.9K | 3 | - |
Through AdTargeting, we can get rich information about these Department Stores pages.
For example, Kanellopoulos Department Stores, it has got 39.8K likes and published 205 ads in total, and its audience is most distributed in GRC. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Department Stores audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Department Stores - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Department Stores audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Department Stores audience through user interests.
PPC for Department Stores - tiktok
Here are some useful articles to help you market your Department Stores business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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