Online Marketing for Social Media: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Social Media is lucrative. The reasons are simple:
- More and more people are looking for Social Media online
- Your competitors are turning to Social Media marketing
- It is cheaper for Social Media to market online
What should you consider and implement to make sure your Social Media grows online? Here are some good strategies.
Build Social Marketing for Social Media
Social media is growing rapidly, and it’s an affordable way to gain Social Media customers.
It’s good to promote Social Media on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Social Media.
- Add a bio to each page you create and include your Social Media’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Social Media products, services, and promotions. And post high-quality Social Media photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Social Media reach, you can use social media advertising. It can reach lots of Social Media audience at a low cost.
Some tools can help you target Social Media audience precisely to improve your Social Media ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Social Media interests on Facebook and TikTok
- Analyzing Social Media keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Social Media audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Social media | 745.3M | F:40.9% M:59.1% | 25-34:38% |
| 2 | Social media marketing | 99.2M | F:42.6% M:57.4% | 25-34:41% |
| 3 | Social media optimization | 969.9K | F:49.6% M:50.4% | 25-34:39% |
| 4 | Social Media Examiner | 490.6K | F:56.4% M:43.6% | 25-34:40% |
| 5 | Social Media Manager | 226.5K | F:42% M:58% | 25-34:46% |
| 6 | Social Media Today | 211.2K | F:48.1% M:51.9% | 25-34:43% |
| 7 | We are Social Media | 112.7K | F:43% M:57% | 25-34:45% |
| 8 | Social Media Week | 56.4K | F:54% M:46% | 25-34:42% |
| 9 | Social media measurement | 5.5K | F:37% M:63% | 25-34:43% |
| 10 | Social media intelligence | 4.3K | F:37% M:63% | 18-24:32% |
Meanwhile, here are some popular Facebook Social Media pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Social Media Akademie | 31.2K | 560 | DEU |
| 2 | Social Media Calendar | 2.7K | 157 | - |
| 3 | Σεμινάριο social media | 1.5K | 125 | - |
| 4 | Social Media Manager | 8.6K | 108 | POL |
| 5 | Social Media Ondernemer | 2.2K | 105 | - |
If you want to analyze these Social Media pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Social Media - social marketing
Use PPC to Promote Your Social Media
PPC (Pay-per-Click) is an advertising model, and you can place Social Media ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Social Media PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Social Media” is searched 1.2M per month on Google. This means that your "Social Media" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Social Media customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Social Media keywords to reach Social Media audience.
We list some potential Social Media Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Social Media business.
Head Keywords for Social Media
| Rank | Social Media Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Social media | 1.2M | 0.95 | 9 |
Long-Tail Keywords for Social Media
| Rank | Social Media Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | social media optimization | 8.1K | 3.44 | 11 |
| 2 | instagram social media | 6.5K | 1.49 | 13 |
| 3 | social media seo | 3.0K | 4.96 | 12 |
| 4 | social media advertising | 27.4K | 6.66 | 23 |
| 5 | open source social media | 885 | 2.27 | 13 |
| 6 | top social media influencers | 2.6K | 5.37 | 15 |
| 7 | adults only social media | 467 | 1.62 | 19 |
| 8 | new social media platforms 2020 | 135 | 0.00 | 8 |
| 9 | social media growth service | 471 | 6.20 | 58 |
| 10 | social media parlor | 44 | 0.00 | 6 |
| 11 | udemy social media marketing | 692 | 2.20 | 38 |
| 12 | social media management platform | 3.5K | 10.71 | 60 |
| 13 | social media week | 1.7K | 4.58 | 12 |
| 14 | social media engagement posts | 2.4K | 3.67 | 7 |
| 15 | on social media | 1.9K | 2.55 | 3 |
| 16 | alternative social media platforms | 600 | 2.50 | 13 |
| 17 | top 10 social media platforms | 735 | 2.35 | 5 |
| 18 | social media management packages | 2.3K | 3.67 | 78 |
| 19 | best social media campaigns | 1.4K | 5.71 | 20 |
Additional Reading: >PPC for Social Media: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Social Media Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Social Media keywords in your website. AdTargeting can offer you lots of Social Media keywords, moreover, you can monitor competitors' websites to discover the Social Media keywords that drive traffic to them.
Online Marketing for Social Media - SEO
Based on Social Media keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Social Media products, list of best Social Media, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Social Media reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Social Media in Chicago”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Social Media rank higher in Map pack results.
Ready to Start Online Marketing for Social Media?
If you lack experience in conducting Social Media online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Social Media audience. You will easily reduce costs and increase advertising ROI！
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