Online Marketing for Solar Energy: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Solar Energy is lucrative. The reasons are simple:
- More and more people are looking for Solar Energy online
- Your competitors are turning to Solar Energy marketing
- It is cheaper for Solar Energy to market online
What should you consider and implement to make sure your Solar Energy grows online? Here are some good strategies.
Build Social Marketing for Solar Energy
Social media is growing rapidly, and it’s an affordable way to gain Solar Energy customers.
It’s good to promote Solar Energy on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Solar Energy.
- Add a bio to each page you create and include your Solar Energy’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Solar Energy products, services, and promotions. And post high-quality Solar Energy photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Solar Energy reach, you can use social media advertising. It can reach lots of Solar Energy audience at a low cost.
Some tools can help you target Solar Energy audience precisely to improve your Solar Energy ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Solar Energy interests on Facebook and TikTok
- Analyzing Solar Energy keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Solar Energy audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Solar energy | 146.7M | F:27.1% M:72.9% | 25-34:32% |
| 2 | American Solar Energy Society | 335.2K | F:35.7% M:64.3% | 35-44:24% |
| 3 | Solar Energy World | 66.8K | F:42% M:58% | 35-44:30% |
| 4 | Solar Energy Industries Association | 35.7K | F:21% M:79% | 25-34:30% |
| 5 | International Solar Energy Society | 18.2K | F:52% M:48% | 25-34:30% |
| 6 | Photovoltaics | 11.0M | F:32.6% M:67.4% | 35-44:25% |
| 7 | Solar thermal energy | 837.6K | F:18% M:82% | 25-34:31% |
| 8 | Solar power in the United States | 8.5K | F:16% M:84% | 25-34:36% |
Meanwhile, here are some popular Facebook Solar Energy pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Solar Energy | 46 | 69 | - |
| 2 | 365 Solar Energy | 1.2K | 41 | - |
| 3 | Solar Energy World | 8.0K | 47 | AUS |
| 4 | Solar Energy Experts | 18 | 42 | - |
| 5 | Solar Energy DMV | 5.6K | 41 | - |
If you want to analyze these Solar Energy pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Solar Energy - social marketing
Use PPC to Promote Your Solar Energy
PPC (Pay-per-Click) is an advertising model, and you can place Solar Energy ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Solar Energy PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Solar Energy” is searched 261.4K per month on Google. This means that your "Solar Energy" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Solar Energy customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Solar Energy keywords to reach Solar Energy audience.
We list some potential Solar Energy Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Solar Energy business.
Head Keywords for Solar Energy
| Rank | Solar Energy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Solar energy | 261.4K | 2.26 | 27 |
| 2 | everlight solar | 5.4K | 14.74 | 15 |
Long-Tail Keywords for Solar Energy
| Rank | Solar Energy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | solar energy solutions | 1.8K | 4.86 | 32 |
| 2 | we get solar energy from | 620 | 3.80 | 2 |
| 3 | solar energy corporation of india | 3.1K | 0.20 | 4 |
| 4 | msedcl solar energy | 720 | 0.44 | 5 |
| 5 | photovoltaic cell converts solar energy into | 1.9K | 0.43 | 3 |
| 6 | use of solar energy | 12.3K | 1.08 | 5 |
| 7 | solar energy system | 9.8K | 1.93 | 88 |
| 8 | passive solar energy | 1.8K | 2.01 | 3 |
| 9 | solar energy storage | 2.9K | 2.40 | 79 |
| 10 | solar energy world | 2.4K | 10.97 | 26 |
| 11 | solar energy companies | 28.5K | 6.43 | 7 |
| 12 | solar energy is | 33.0K | 1.38 | 11 |
| 13 | types of solar energy | 4.4K | 1.65 | 14 |
| 14 | best solar water heater | 1.3K | 0.38 | 92 |
| 15 | home solar system cost | 19.2K | 4.17 | 100 |
| 16 | tata power solar systems ltd | 1.1K | 0.28 | 8 |
| 17 | 5kw solar system | 7.2K | 1.51 | 100 |
| 18 | sunpower solar panels | 25.4K | 9.39 | 100 |
Additional Reading: >PPC for Solar Energy: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Solar Energy Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Solar Energy keywords in your website. AdTargeting can offer you lots of Solar Energy keywords, moreover, you can monitor competitors' websites to discover the Solar Energy keywords that drive traffic to them.
Online Marketing for Solar Energy - SEO
Based on Solar Energy keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Solar Energy products, list of best Solar Energy, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Solar Energy reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Solar Energy in San Antonio”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Solar Energy rank higher in Map pack results.
Ready to Start Online Marketing for Solar Energy?
If you lack experience in conducting Solar Energy online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Solar Energy audience. You will easily reduce costs and increase advertising ROI！
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