Online Marketing for Spas: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Spas is lucrative. The reasons are simple:
- More and more people are looking for Spas online
- Your competitors are turning to Spas marketing
- It is cheaper for Spas to market online
What should you consider and implement to make sure your Spas grows online? Here are some good strategies.
Build Social Marketing for Spas
Social media is growing rapidly, and it’s an affordable way to gain Spas customers.
It’s good to promote Spas on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Spas.
- Add a bio to each page you create and include your Spas’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Spas products, services, and promotions. And post high-quality Spas photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Spas reach, you can use social media advertising. It can reach lots of Spas audience at a low cost.
Some tools can help you target Spas audience precisely to improve your Spas ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Spas interests on Facebook and TikTok
- Analyzing Spas keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Spas audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Spas | 692.4M | F:59.9% M:40.1% | 25-34:37% |
| 2 | Spass muss sein | 704.7K | F:54.2% M:45.8% | 25-34:50% |
| 3 | Anantara Hotels Resorts & Spas | 419.5K | F:49.9% M:50.1% | 25-34:43% |
| 4 | Arctic Spas | 160 | F:55% M:45% | 35-44:28% |
| 5 | Fun | 267.9M | F:41.2% M:58.8% | 25-34:37% |
| 6 | Salvation | 47.5M | F:54.5% M:45.5% | 25-34:30% |
| 7 | Save the Children | 15.6M | F:54.9% M:45.1% | 25-34:34% |
| 8 | Search and rescue | 12.6M | F:53.9% M:46.1% | 25-34:28% |
| 9 | Emergency service | 12.4M | F:45.3% M:54.7% | 25-34:31% |
| 10 | Rescue | 12.3M | F:52.9% M:47.1% | 25-34:29% |
Meanwhile, here are some popular Facebook Spas pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Atlas Spas and Swim Spas | 2.6K | 94 | - |
| 2 | Master Spas | 125.9K | 246 | USA |
| 3 | SF Spas | 98 | 152 | USA |
| 4 | Oasis Spas | 8.5K | 99 | - |
| 5 | Online Spas | 22.5K | 66 | ENG |
If you want to analyze these Spas pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Spas - social marketing
Use PPC to Promote Your Spas
PPC (Pay-per-Click) is an advertising model, and you can place Spas ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Spas PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Spas” is searched 3.4M per month on Google. This means that your "Spas" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Spas customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Spas keywords to reach Spas audience.
We list some potential Spas Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Spas business.
Head Keywords for Spas
| Rank | Spas Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Spas | 3.4M | 0.53 | 22 |
| 2 | used spas | 880 | 0.87 | 87 |
| 3 | upscale spas | 170 | 1.24 | 5 |
| 4 | la spas | 27.1K | 1.40 | 12 |
| 5 | dynasty spas | 3.6K | 1.73 | 83 |
| 6 | spas in | 480 | 0.35 | 10 |
| 7 | hotel spas | 74.0K | 0.58 | 29 |
| 8 | beauty spas | 14.8K | 0.55 | 11 |
| 9 | arctic spas | 18.1K | 1.14 | 41 |
| 10 | sundance spas | 14.8K | 1.20 | 87 |
| 11 | fancy spas | 390 | 1.16 | 33 |
Long-Tail Keywords for Spas
| Rank | Spas Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | spas hot tubs | 14.8K | 1.01 | 100 |
| 2 | nearby day spas | 390 | 1.50 | 6 |
| 3 | full body spas near me | 1.3K | 1.29 | 12 |
| 4 | spas near me now | 390 | 1.07 | 10 |
| 5 | pools and spas | 14.8K | 1.54 | 57 |
| 6 | good spas near me | 1.0K | 1.31 | 13 |
| 7 | spas close by | 170 | 2.49 | 9 |
| 8 | cheap spas near me | 2.4K | 1.07 | 37 |
| 9 | local spas and resorts | 70 | 0.72 | 13 |
Additional Reading: >PPC for Spas: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Spas Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Spas keywords in your website. AdTargeting can offer you lots of Spas keywords, moreover, you can monitor competitors' websites to discover the Spas keywords that drive traffic to them.
Online Marketing for Spas - SEO
Based on Spas keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Spas products, list of best Spas, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Spas reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Spas in Chicago”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Spas rank higher in Map pack results.
Ready to Start Online Marketing for Spas?
If you lack experience in conducting Spas online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Spas audience. You will easily reduce costs and increase advertising ROI！
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