Online Marketing for Startup: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Startup is lucrative. The reasons are simple:
- More and more people are looking for Startup online
- Your competitors are turning to Startup marketing
- It is cheaper for Startup to market online
What should you consider and implement to make sure your Startup grows online? Here are some good strategies.
Build Social Marketing for Startup
Social media is growing rapidly, and it’s an affordable way to gain Startup customers.
It’s good to promote Startup on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Startup.
- Add a bio to each page you create and include your Startup’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Startup products, services, and promotions. And post high-quality Startup photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Startup reach, you can use social media advertising. It can reach lots of Startup audience at a low cost.
Some tools can help you target Startup audience precisely to improve your Startup ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Startup interests on Facebook and TikTok
- Analyzing Startup keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Startup audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Startup company | 101.7M | F:33.9% M:66.1% | 25-34:36% |
| 2 | Startup Weekend | 726.7K | F:39.5% M:60.5% | 25-34:46% |
| 3 | Startup ecosystem | 584.2K | F:20% M:80% | 25-34:44% |
| 4 | 500 Startups | 446.6K | F:23% M:77% | 25-34:42% |
| 5 | Jumpstart Our Business Startups Act | 85.6K | F:42.5% M:57.5% | 65+:27% |
| 6 | Startup Village | 67.9K | F:36% M:64% | 25-34:44% |
| 7 | OnStartups | 28.2K | F:19% M:81% | 25-34:41% |
| 8 | Startup.com | 460 | F:69% M:31% | 55-64:41 |
| 9 | The Startup Kids | 420 | F:28% M:72% | 18-24:64 |
| 10 | Seed accelerator | 1.6M | F:30.6% M:69.4% | 4:65% |
Meanwhile, here are some popular Facebook Startup pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | StartUp30 | 190 | 15 | - |
| 2 | Startup Wear | 18.8K | 72 | ITA |
| 3 | Startup Lithuania | 18.7K | 51 | LTU |
| 4 | Startup Fair | 650 | 45 | - |
| 5 | Startup Cuba | 68.8K | 42 | - |
If you want to analyze these Startup pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Startup - social marketing
Use PPC to Promote Your Startup
PPC (Pay-per-Click) is an advertising model, and you can place Startup ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Startup PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Startup” is searched 1.5M per month on Google. This means that your "Startup" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Startup customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Startup keywords to reach Startup audience.
We list some potential Startup Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Startup business.
Head Keywords for Startup
| Rank | Startup Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | startup | 1.5M | 0.64 | 8 |
| 2 | pacaso startup | 390 | 2.89 | 6 |
| 3 | startup reddit | 1.9K | 2.42 | 1 |
| 4 | startup company | 49.5K | 1.67 | 17 |
| 5 | bolt startup | 1.3K | 3.38 | 2 |
| 6 | startup korea | 2.9K | 1.84 | 3 |
| 7 | vc startup | 720 | 4.95 | 19 |
| 8 | startup house | 880 | 1.03 | 3 |
| 9 | traction startup | 880 | 2.15 | 16 |
| 10 | startup ideas | 46.7K | 0.30 | 32 |
| 11 | startup twitter | 210 | 1.33 | 1 |
Long-Tail Keywords for Startup
| Rank | Startup Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | startup ideas for women | 483 | 0.27 | 18 |
| 2 | the startup of you | 720 | 0.85 | 64 |
| 3 | tech startup ideas | 2.8K | 1.11 | 12 |
| 4 | best indian startups | 5.4K | 0.20 | 8 |
| 5 | startup consulting firms | 564 | 4.55 | 33 |
| 6 | crowdfunding platforms for startups | 590 | 4.46 | 58 |
| 7 | y combinator startups | 1.0K | 1.76 | 5 |
| 8 | it startup ideas | 800 | 0.89 | 27 |
| 9 | best startup incubators | 480 | 4.11 | 33 |
Additional Reading: >PPC for Startup: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Startup Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Startup keywords in your website. AdTargeting can offer you lots of Startup keywords, moreover, you can monitor competitors' websites to discover the Startup keywords that drive traffic to them.
Online Marketing for Startup - SEO
Based on Startup keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Startup products, list of best Startup, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Startup reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Startup in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Startup rank higher in Map pack results.
Ready to Start Online Marketing for Startup?
If you lack experience in conducting Startup online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Startup audience. You will easily reduce costs and increase advertising ROI！
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