Online Marketing for Tech: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Tech is lucrative. The reasons are simple:
- More and more people are looking for Tech online
- Your competitors are turning to Tech marketing
- It is cheaper for Tech to market online
What should you consider and implement to make sure your Tech grows online? Here are some good strategies.
Build Social Marketing for Tech
Social media is growing rapidly, and it’s an affordable way to gain Tech customers.
It’s good to promote Tech on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Tech.
- Add a bio to each page you create and include your Tech’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Tech products, services, and promotions. And post high-quality Tech photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Tech reach, you can use social media advertising. It can reach lots of Tech audience at a low cost.
Some tools can help you target Tech audience precisely to improve your Tech ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Tech interests on Facebook and TikTok
- Analyzing Tech keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Tech audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Technology | 1.8B | F:39.7% M:60.3% | 25-34:37% |
| 2 | Information technology | 330.1M | F:39% M:61% | 25-34:38% |
| 3 | Educational technology | 141.1M | F:47.4% M:52.6% | 25-34:35% |
| 4 | Techno | 115.1M | F:26.7% M:73.3% | 25-34:40% |
| 5 | Creative Technology | 74.4M | F:54% M:46% | 25-34:36% |
| 6 | Smart Technologies | 60.1M | F:18.3% M:81.7% | 25-34:43% |
| 7 | Emerging technologies | 46.7M | F:14.1% M:85.9% | 25-34:45% |
| 8 | Massachusetts Institute of Technology | 28.4M | F:43% M:57% | 25-34:34% |
| 9 | High tech | 26.3M | F:34.6% M:65.4% | 25-34:35% |
| 10 | Tech Insider | 24.3M | F:32.9% M:67.1% | 25-34:36% |
Meanwhile, here are some popular Facebook Tech pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Tech 2 Tech | 20.6K | 42 | CYP |
| 2 | TECH2 | 7.4K | 52 | BRA |
| 3 | Tech360 | 17.6K | 32 | - |
| 4 | tech069 | 2 | 29 | - |
| 5 | Tech42 | 5.3K | 25 | ARM |
If you want to analyze these Tech pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Tech - social marketing
Use PPC to Promote Your Tech
PPC (Pay-per-Click) is an advertising model, and you can place Tech ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Tech PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Tech” is searched 1.4M per month on Google. This means that your "Tech" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Tech customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Tech keywords to reach Tech audience.
We list some potential Tech Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Tech business.
Head Keywords for Tech
| Rank | Tech Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | tech | 1.4M | 1.66 | 13 |
| 2 | ginny tech | 5.4K | 0.00 | 0 |
| 3 | tech products | 6.6K | 0.99 | 25 |
| 4 | tech talk | 31.6K | 0.84 | 2 |
| 5 | modern technology | 39.4K | 2.67 | 2 |
| 6 | ai technology | 23.2K | 2.65 | 21 |
| 7 | techit | 5.4K | 2.17 | 3 |
| 8 | technology examples | 22.2K | 0.80 | 0 |
| 9 | tech design | 4.4K | 2.66 | 4 |
| 10 | geekzilla tech | 49.5K | 0.12 | 9 |
| 11 | tech electronics | 2.4K | 1.60 | 2 |
| 12 | haptic technology | 5.9K | 1.21 | 1 |
| 13 | tech vision | 18.1K | 4.00 | 6 |
| 14 | tech 2 | 14.8K | 0.32 | 98 |
| 15 | on tech | 9.9K | 4.90 | 34 |
| 16 | tech co | 4.4K | 0.65 | 0 |
Long-Tail Keywords for Tech
| Rank | Tech Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | center for humane technology | 5.4K | 7.45 | 0 |
| 2 | latest tech news | 12.7K | 1.04 | 24 |
| 3 | best tech gadgets 2020 | 1.3K | 0.61 | 90 |
| 4 | fat duck tech | 5.9K | 0.00 | 0 |
Additional Reading: >PPC for Tech: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Tech Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Tech keywords in your website. AdTargeting can offer you lots of Tech keywords, moreover, you can monitor competitors' websites to discover the Tech keywords that drive traffic to them.
Online Marketing for Tech - SEO
Based on Tech keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Tech products, list of best Tech, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Tech reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Tech in Philadelphia”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Tech rank higher in Map pack results.
Ready to Start Online Marketing for Tech?
If you lack experience in conducting Tech online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Tech audience. You will easily reduce costs and increase advertising ROI！
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