Online Marketing for Technology: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Technology is lucrative. The reasons are simple:
- More and more people are looking for Technology online
- Your competitors are turning to Technology marketing
- It is cheaper for Technology to market online
What should you consider and implement to make sure your Technology grows online? Here are some good strategies.
Build Social Marketing for Technology
Social media is growing rapidly, and it’s an affordable way to gain Technology customers.
It’s good to promote Technology on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Technology.
- Add a bio to each page you create and include your Technology’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Technology products, services, and promotions. And post high-quality Technology photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Technology reach, you can use social media advertising. It can reach lots of Technology audience at a low cost.
Some tools can help you target Technology audience precisely to improve your Technology ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Technology interests on Facebook and TikTok
- Analyzing Technology keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Technology audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Technology | 1.8B | F:39.7% M:60.3% | 25-34:37% |
| 2 | Information technology | 330.1M | F:39% M:61% | 25-34:38% |
| 3 | Educational technology | 141.1M | F:47.4% M:52.6% | 25-34:35% |
| 4 | Creative Technology | 74.4M | F:54% M:46% | 25-34:36% |
| 5 | Massachusetts Institute of Technology | 28.4M | F:43% M:57% | 25-34:34% |
| 6 | Institute of technology | 18.1M | F:33.4% M:66.6% | 18-24:42% |
| 7 | Stevens Institute of Technology | 14.3M | F:43.7% M:56.3% | 18-24:36% |
| 8 | Bachelor of Technology | 14.1M | F:28.1% M:71.9% | 18-24:41% |
| 9 | Indian Institutes of Technology | 13.8M | F:29% M:71% | 25-34:35% |
| 10 | Monterrey Institute of Technology and Higher Education | 12.9M | F:52.6% M:47.4% | 18-24:31% |
Meanwhile, here are some popular Facebook Technology pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Technology | 19 | 31 | - |
| 2 | Technology + | 1.4K | 455 | - |
| 3 | Technology | 3.0K | 17 | - |
| 4 | ASTON Technology | 196.3K | 352 | - |
| 5 | Technology Valley | 248.8K | 191 | EGY |
If you want to analyze these Technology pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Technology - social marketing
Use PPC to Promote Your Technology
PPC (Pay-per-Click) is an advertising model, and you can place Technology ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Technology PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Technology” is searched 4.7K per month on Google. This means that your "Technology" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Technology customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Technology keywords to reach Technology audience.
We list some potential Technology Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Technology business.
Head Keywords for Technology
| Rank | Technology Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | bbc technology | 4.7K | 0.97 | 1 |
| 2 | modern technology | 39.4K | 2.67 | 2 |
| 3 | ai technology | 23.2K | 2.65 | 21 |
| 4 | music technology | 7.9K | 3.73 | 8 |
| 5 | technology management | 12.4K | 4.46 | 8 |
| 6 | haptic technology | 5.9K | 1.21 | 1 |
| 7 | technology development | 19.1K | 1.56 | 2 |
| 8 | biomedical technology | 4.9K | 2.05 | 6 |
Long-Tail Keywords for Technology
| Rank | Technology Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | chaitanya bharathi institute of technology | 13.2K | 0.23 | 2 |
| 2 | don bosco institute of technology mumbai | 5.4K | 0.34 | 0 |
| 3 | sathyabama institute of science and technology | 11.2K | 0.13 | 5 |
| 4 | sant longowal institute of engineering and technology | 6.3K | 0.32 | 3 |
| 5 | information and communication technology | 36.4K | 1.39 | 1 |
| 6 | environmental science and technology | 7.6K | 1.01 | 3 |
| 7 | institute of chemical technology | 17.4K | 0.29 | 1 |
| 8 | madan mohan malaviya university of technology | 10.4K | 0.19 | 0 |
| 9 | chennai institute of technology | 18.9K | 0.13 | 1 |
| 10 | institute of technology | 39.5K | 5.43 | 2 |
| 11 | science laboratory technology | 4.5K | 1.52 | 1 |
| 12 | global academy of technology | 11.6K | 0.28 | 0 |
Additional Reading: >PPC for Technology: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Technology Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Technology keywords in your website. AdTargeting can offer you lots of Technology keywords, moreover, you can monitor competitors' websites to discover the Technology keywords that drive traffic to them.
Online Marketing for Technology - SEO
Based on Technology keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Technology products, list of best Technology, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Technology reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Technology in Austin”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Technology rank higher in Map pack results.
Ready to Start Online Marketing for Technology?
If you lack experience in conducting Technology online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Technology audience. You will easily reduce costs and increase advertising ROI！
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