Online Marketing for Tourism : Strategies & Tools to Boost Your Business

Online Marketing for Tourism: Strategies & Tools to Boost Your Business

Tourism keywords research - Adtargeting

There is no doubt that online marketing for Tourism is lucrative. The reasons are simple:

  • More and more people are looking for Tourism online
  • Your competitors are turning to Tourism marketing
  • It is cheaper for Tourism to market online

What should you consider and implement to make sure your Tourism grows online? Here are some good strategies.

Build Social Marketing for Tourism

Social media is growing rapidly, and it’s an affordable way to gain Tourism customers.

It’s good to promote Tourism on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Tourism.
  2. Add a bio to each page you create and include your Tourism’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Tourism products, services, and promotions. And post high-quality Tourism photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Tourism reach, you can use social media advertising. It can reach lots of Tourism audience at a low cost.

Some tools can help you target Tourism audience precisely to improve your Tourism ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Tourism interests on Facebook and TikTok
  • Analyzing Tourism keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Tourism audience on Facebook:

Rank Interests Audience Gender Age
1 Tourism 909.2M F:45.6% M:54.4% 25-34:36%
2 Ecotourism 146.3M F:56.1% M:43.9% 25-34:37%
3 Tourism in Vietnam 35.4M F:52.3% M:47.7% 25-34:40%
4 Rural tourism 10.1M F:65.2% M:34.8% 35-44:30%
5 Tourism in Singapore 7.3M F:38.3% M:61.7% 25-34:55%
6 Korea Tourism Organization 4.9M F:69.1% M:30.9% 18-24:41%
7 Secretariat of Tourism (Mexico) 4.3M F:63.6% M:36.4% 25-34:38%
8 Kerala Tourism 3.5M F:23% M:77% 25-34:44%
9 Tourism in Greece 3.2M F:53.8% M:46.2% 25-34:33%
10 Medical tourism 2.2M F:42.1% M:57.9% 25-34:35%

Meanwhile, here are some popular Facebook Tourism pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Tourism27 49 20 -
2 Bermuda Tourism 378.0K 397 USA
3 Tourism Kamloops 30.5K 180 CAN
4 Zürich Tourism 271.9K 174 CHE
5 Pinoy Tourism 303.3K 115 ARE

If you want to analyze these Tourism pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Tourism - social marketing

online marketing for Tourism - social marketing

Use PPC to Promote Your Tourism

PPC (Pay-per-Click) is an advertising model, and you can place Tourism ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Tourism PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Tourism” is searched 652.5K per month on Google. This means that your "Tourism" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Tourism customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Tourism keywords to reach Tourism audience.

We list some potential Tourism Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Tourism business.

Head Keywords for Tourism

Rank Tourism Keywords Search volume Cost Per Click Paid Difficulty
1 Tourism 652.5K 0.73 1
2 tourism defined 22.2K 1.14 0
3 wikipedia tourism 720 0.00 0
4 tourism agency 14.8K 1.28 6
5 wiki tourism 70 0.00 0
6 external tourism 30 0.00 0

Long-Tail Keywords for Tourism

Rank Tourism Keywords Search volume Cost Per Click Paid Difficulty
1 top tourism websites 70 0.42 3
2 department of tourism address 210 0.00 0
3 define travel and tourism 50 0.00 0
4 canada department of tourism 70 1.79 13
5 head of department of tourism 70 0.00 0
6 is tourism and industry 10 0.00 0
7 scope of tourism wikipedia 50 0.00 0
8 american tourism website 10 0.00 16
9 tourism careers toronto 30 0.10 3
10 travel & tourism websites 40 0.00 9
11 department of tourism regional offices 50 0.00 0
12 vancouver bc tourism 170 3.53 9
13 department of tourism main office 20 0.00 0
14 tourist and tourism 140 0.00 1

Grow SEO for Your Tourism Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Tourism keywords in your website. AdTargeting can offer you lots of Tourism keywords, moreover, you can monitor competitors' websites to discover the Tourism keywords that drive traffic to them.

Tourism keywords research - Adtargeting

Online Marketing for Tourism - SEO

Based on Tourism keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Tourism products, list of best Tourism, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Tourism reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Tourism in Fort Worth”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Tourism rank higher in Map pack results.

Ready to Start Online Marketing for Tourism?

If you lack experience in conducting Tourism online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Tourism audience. You will easily reduce costs and increase advertising ROI!

Digital Advertising Tips


Check the relevant blogs about digital advertising tips before the ad launch.

Free Tools