Online Marketing for Travel: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Travel is lucrative. The reasons are simple:
- More and more people are looking for Travel online
- Your competitors are turning to Travel marketing
- It is cheaper for Travel to market online
What should you consider and implement to make sure your Travel grows online? Here are some good strategies.
Build Social Marketing for Travel
Social media is growing rapidly, and it’s an affordable way to gain Travel customers.
It’s good to promote Travel on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Travel.
- Add a bio to each page you create and include your Travel’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Travel products, services, and promotions. And post high-quality Travel photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Travel reach, you can use social media advertising. It can reach lots of Travel audience at a low cost.
Some tools can help you target Travel audience precisely to improve your Travel ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Travel interests on Facebook and TikTok
- Analyzing Travel keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Travel audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Travel | 1.4B | F:44.7% M:55.3% | 25-34:35% |
| 2 | Air travel | 359.6M | F:48.8% M:51.2% | 25-34:35% |
| 3 | Adventure travel | 323.6M | F:44.5% M:55.5% | 25-34:40% |
| 4 | Travel + Leisure | 108.7M | F:52.7% M:47.3% | 25-34:37% |
| 5 | First class travel | 86.3M | F:47.8% M:52.2% | 25-34:36% |
| 6 | Travel photography | 74.9M | F:34.4% M:65.6% | 25-34:40% |
| 7 | Travel website | 53.7M | F:51.1% M:48.9% | 25-34:39% |
| 8 | Travel Adventures | 49.0M | F:34.4% M:65.6% | 25-34:44% |
| 9 | Backpacking (travel) | 39.5M | F:43.4% M:56.6% | 25-34:43% |
| 10 | Luxury Travel | 27.1M | F:43% M:57% | 25-34:40% |
Meanwhile, here are some popular Facebook Travel pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Travel | 114 | 39 | - |
| 2 | 18-24 Travel | 387.9K | 305 | GRC |
| 3 | 68travel | 321 | 49 | AUT |
| 4 | Travel | 75 | 56 | - |
| 5 | 2290Travel | 76.1K | 19 | - |
If you want to analyze these Travel pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Travel - social marketing
Use PPC to Promote Your Travel
PPC (Pay-per-Click) is an advertising model, and you can place Travel ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Travel PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Travel” is searched 30.8K per month on Google. This means that your "Travel" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Travel customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Travel keywords to reach Travel audience.
We list some potential Travel Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Travel business.
Head Keywords for Travel
| Rank | Travel Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | travel suitcase | 30.8K | 0.75 | 100 |
| 2 | travelport viewtrip | 19.0K | 2.21 | 1 |
| 3 | travel leisure | 11.2K | 2.12 | 6 |
| 4 | travels booking | 23.9K | 0.30 | 43 |
| 5 | air travel | 30.2K | 1.08 | 28 |
| 6 | travelodge saskatoon | 10.3K | 0.72 | 18 |
| 7 | travelogue | 56.7K | 0.69 | 3 |
| 8 | gotravel | 26.8K | 0.57 | 18 |
| 9 | evolution travel | 10.1K | 2.65 | 13 |
| 10 | solo travel | 94.3K | 1.52 | 27 |
| 11 | travel voucher | 11.1K | 2.70 | 77 |
| 12 | virtuoso travel | 5.4K | 3.25 | 3 |
Long-Tail Keywords for Travel
| Rank | Travel Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | places to travel | 37.4K | 1.45 | 7 |
| 2 | travel boutique online | 56.1K | 1.81 | 0 |
| 3 | usda pet travel | 5.3K | 4.46 | 3 |
| 4 | tours and travels | 59.5K | 0.23 | 19 |
| 5 | costco travel deals | 19.6K | 1.15 | 12 |
| 6 | travel the world | 90.8K | 1.11 | 9 |
| 7 | travels near me | 43.5K | 0.22 | 8 |
| 8 | hilton travel agent rates | 8.0K | 2.17 | 1 |
Additional Reading: >PPC for Travel: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Travel Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Travel keywords in your website. AdTargeting can offer you lots of Travel keywords, moreover, you can monitor competitors' websites to discover the Travel keywords that drive traffic to them.
Online Marketing for Travel - SEO
Based on Travel keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Travel products, list of best Travel, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Travel reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Travel in Columbus”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Travel rank higher in Map pack results.
Ready to Start Online Marketing for Travel?
If you lack experience in conducting Travel online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Travel audience. You will easily reduce costs and increase advertising ROI！
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