Online Marketing for Solar : Strategies & Tools to Boost Your Business

Online Marketing for Solar: Strategies & Tools to Boost Your Business

Solar keywords research - Adtargeting

There is no doubt that online marketing for Solar is lucrative. The reasons are simple:

  • More and more people are looking for Solar online
  • Your competitors are turning to Solar marketing
  • It is cheaper for Solar to market online

What should you consider and implement to make sure your Solar grows online? Here are some good strategies.

Build Social Marketing for Solar

Social media is growing rapidly, and it’s an affordable way to gain Solar customers.

It’s good to promote Solar on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Solar.
  2. Add a bio to each page you create and include your Solar’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Solar products, services, and promotions. And post high-quality Solar photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Solar reach, you can use social media advertising. It can reach lots of Solar audience at a low cost.

Some tools can help you target Solar audience precisely to improve your Solar ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Solar interests on Facebook and TikTok
  • Analyzing Solar keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Solar audience on Facebook:

Rank Interests Audience Gender Age
1 Solar System 170.0M F:38.7% M:61.3% 25-34:35%
2 Solar energy 146.7M F:27.1% M:72.9% 25-34:32%
3 Solar power 34.4M F:35.3% M:64.7% 25-34:24%
4 Solar panel 26.2M F:34.2% M:65.8% 25-34:24%
5 Solar cell 10.9M F:29.6% M:70.4% 25-34:27%
6 Solar lamp 4.7M F:41.2% M:58.8% 35-44:23%
7 Solaris (operating system) 3.7M F:48.3% M:51.7% 25-34:31%
8 Solar thermal collector 2.5M F:37% M:63% 25-34:29%
9 Solar inverter 2.0M F:4.2% M:95.8% 25-34:45%
10 Solar street light 1.8M F:20.6% M:79.4% 25-34:31%

Meanwhile, here are some popular Facebook Solar pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 603 Solar 1.3K 18 -
2 Solar Livre - Energia Solar 26.8K 25 BRA
3 Clube Solar Energia Solar 1.7K 25 -
4 Solar Water Heater &Solar Collector_Sunnyrain Solar Energy. 9.8K 16 -
5 Solar Saver 326 1209 -

If you want to analyze these Solar pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Solar - social marketing

online marketing for Solar - social marketing

Use PPC to Promote Your Solar

PPC (Pay-per-Click) is an advertising model, and you can place Solar ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Solar PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Solar” is searched 1.5M per month on Google. This means that your "Solar" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Solar customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Solar keywords to reach Solar audience.

We list some potential Solar Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Solar business.

Head Keywords for Solar

Rank Solar Keywords Search volume Cost Per Click Paid Difficulty
1 solar 1.5M 2.20 56
2 everlight solar 5.4K 14.74 15
3 solaredge designer 17.0K 0.97 2
4 solar gain 5.7K 5.02 24
5 solar world 11.3K 1.71 38
6 fronius solar 3.3K 0.82 81
7 solar grid 5.8K 0.77 77
8 bio solar 7.2K 0.83 29
9 Solar cell 97.0K 0.39 91
10 solargraf 2.1K 51.35 25
11 solar house 24.0K 3.47 91
12 ag solar 1.7K 5.71 22

Long-Tail Keywords for Solar

Rank Solar Keywords Search volume Cost Per Click Paid Difficulty
1 5kw solar system 7.2K 1.51 100
2 sunpower solar panels 25.4K 9.39 100
3 1000 watt solar panel 7.2K 1.05 100
4 solar panel cost 73.9K 5.54 100
5 solar geyser prices at makro 3.8K 0.25 100
6 waaree solar panel 10.2K 0.12 92
7 solar power inverter 7.5K 0.75 100
8 solar roof shingles 8.0K 4.91 99

Grow SEO for Your Solar Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Solar keywords in your website. AdTargeting can offer you lots of Solar keywords, moreover, you can monitor competitors' websites to discover the Solar keywords that drive traffic to them.

Solar keywords research - Adtargeting

Online Marketing for Solar - SEO

Based on Solar keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Solar products, list of best Solar, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Solar reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Solar in Indianapolis”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Solar rank higher in Map pack results.

Ready to Start Online Marketing for Solar?

If you lack experience in conducting Solar online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Solar audience. You will easily reduce costs and increase advertising ROI!

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