Online Marketing for Solar: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Solar is lucrative. The reasons are simple:
- More and more people are looking for Solar online
- Your competitors are turning to Solar marketing
- It is cheaper for Solar to market online
What should you consider and implement to make sure your Solar grows online? Here are some good strategies.
Build Social Marketing for Solar
Social media is growing rapidly, and it’s an affordable way to gain Solar customers.
It’s good to promote Solar on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Solar.
- Add a bio to each page you create and include your Solar’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Solar products, services, and promotions. And post high-quality Solar photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Solar reach, you can use social media advertising. It can reach lots of Solar audience at a low cost.
Some tools can help you target Solar audience precisely to improve your Solar ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Solar interests on Facebook and TikTok
- Analyzing Solar keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Solar audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Solar System | 170.0M | F:38.7% M:61.3% | 25-34:35% |
| 2 | Solar energy | 146.7M | F:27.1% M:72.9% | 25-34:32% |
| 3 | Solar power | 34.4M | F:35.3% M:64.7% | 25-34:24% |
| 4 | Solar panel | 26.2M | F:34.2% M:65.8% | 25-34:24% |
| 5 | Solar cell | 10.9M | F:29.6% M:70.4% | 25-34:27% |
| 6 | Solar lamp | 4.7M | F:41.2% M:58.8% | 35-44:23% |
| 7 | Solaris (operating system) | 3.7M | F:48.3% M:51.7% | 25-34:31% |
| 8 | Solar thermal collector | 2.5M | F:37% M:63% | 25-34:29% |
| 9 | Solar inverter | 2.0M | F:4.2% M:95.8% | 25-34:45% |
| 10 | Solar street light | 1.8M | F:20.6% M:79.4% | 25-34:31% |
Meanwhile, here are some popular Facebook Solar pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 603 Solar | 1.3K | 18 | - |
| 2 | Solar Livre - Energia Solar | 26.8K | 25 | BRA |
| 3 | Clube Solar Energia Solar | 1.7K | 25 | - |
| 4 | Solar Water Heater &Solar Collector_Sunnyrain Solar Energy. | 9.8K | 16 | - |
| 5 | Solar Saver | 326 | 1209 | - |
If you want to analyze these Solar pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Solar - social marketing
Use PPC to Promote Your Solar
PPC (Pay-per-Click) is an advertising model, and you can place Solar ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Solar PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Solar” is searched 1.5M per month on Google. This means that your "Solar" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Solar customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Solar keywords to reach Solar audience.
We list some potential Solar Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Solar business.
Head Keywords for Solar
| Rank | Solar Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | solar | 1.5M | 2.20 | 56 |
| 2 | everlight solar | 5.4K | 14.74 | 15 |
| 3 | solaredge designer | 17.0K | 0.97 | 2 |
| 4 | solar gain | 5.7K | 5.02 | 24 |
| 5 | solar world | 11.3K | 1.71 | 38 |
| 6 | fronius solar | 3.3K | 0.82 | 81 |
| 7 | solar grid | 5.8K | 0.77 | 77 |
| 8 | bio solar | 7.2K | 0.83 | 29 |
| 9 | Solar cell | 97.0K | 0.39 | 91 |
| 10 | solargraf | 2.1K | 51.35 | 25 |
| 11 | solar house | 24.0K | 3.47 | 91 |
| 12 | ag solar | 1.7K | 5.71 | 22 |
Long-Tail Keywords for Solar
| Rank | Solar Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | 5kw solar system | 7.2K | 1.51 | 100 |
| 2 | sunpower solar panels | 25.4K | 9.39 | 100 |
| 3 | 1000 watt solar panel | 7.2K | 1.05 | 100 |
| 4 | solar panel cost | 73.9K | 5.54 | 100 |
| 5 | solar geyser prices at makro | 3.8K | 0.25 | 100 |
| 6 | waaree solar panel | 10.2K | 0.12 | 92 |
| 7 | solar power inverter | 7.5K | 0.75 | 100 |
| 8 | solar roof shingles | 8.0K | 4.91 | 99 |
Additional Reading: >PPC for Solar: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Solar Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Solar keywords in your website. AdTargeting can offer you lots of Solar keywords, moreover, you can monitor competitors' websites to discover the Solar keywords that drive traffic to them.
Online Marketing for Solar - SEO
Based on Solar keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Solar products, list of best Solar, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Solar reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Solar in Charlotte”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Solar rank higher in Map pack results.
Ready to Start Online Marketing for Solar?
If you lack experience in conducting Solar online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Solar audience. You will easily reduce costs and increase advertising ROI！
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