Online Marketing for Software: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Software is lucrative. The reasons are simple:
- More and more people are looking for Software online
- Your competitors are turning to Software marketing
- It is cheaper for Software to market online
What should you consider and implement to make sure your Software grows online? Here are some good strategies.
Build Social Marketing for Software
Social media is growing rapidly, and it’s an affordable way to gain Software customers.
It’s good to promote Software on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Software.
- Add a bio to each page you create and include your Software’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Software products, services, and promotions. And post high-quality Software photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Software reach, you can use social media advertising. It can reach lots of Software audience at a low cost.
Some tools can help you target Software audience precisely to improve your Software ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Software interests on Facebook and TikTok
- Analyzing Software keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Software audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Software | 1.1B | F:34.9% M:65.1% | 25-34:38% |
| 2 | Application software | 890.4M | F:41% M:59% | 25-34:36% |
| 3 | Free software | 660.3M | F:35.3% M:64.7% | 25-34:37% |
| 4 | Origin (digital distribution software) | 104.4M | F:48.8% M:51.2% | 25-34:35% |
| 5 | Steam (software) | 81.9M | F:38.4% M:61.6% | 25-34:36% |
| 6 | Software framework | 80.8M | F:43.7% M:56.3% | 25-34:35% |
| 7 | Open-source software | 67.2M | F:41.6% M:58.4% | 25-34:36% |
| 8 | Software engineering | 60.0M | F:35.4% M:64.6% | 25-34:38% |
| 9 | Graphics software | 31.8M | F:29.9% M:70.1% | 25-34:39% |
| 10 | Antivirus software | 26.1M | F:37.8% M:62.2% | 25-34:30% |
Meanwhile, here are some popular Facebook Software pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Software | 11.2K | 160 | AUS |
| 2 | Software602 | 254 | 47 | CZE |
| 3 | Software | 2.9K | 30 | - |
| 4 | Veeam Software | 197.4K | 4153 | USA |
| 5 | Software University | 76.4K | 1609 | BGR |
If you want to analyze these Software pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Software - social marketing
Use PPC to Promote Your Software
PPC (Pay-per-Click) is an advertising model, and you can place Software ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Software PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Software” is searched 1.7M per month on Google. This means that your "Software" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Software customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Software keywords to reach Software audience.
We list some potential Software Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Software business.
Head Keywords for Software
| Rank | Software Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | software | 1.7M | 0.67 | 12 |
| 2 | editing software | 61.5K | 1.84 | 34 |
| 3 | sap software | 69.5K | 2.14 | 25 |
| 4 | system software | 100.3K | 0.91 | 2 |
| 5 | software development | 370.5K | 5.38 | 26 |
| 6 | computer software | 158.0K | 0.76 | 5 |
| 7 | accounting software | 153.5K | 14.88 | 66 |
| 8 | crm software | 266.1K | 15.25 | 53 |
| 9 | autocad software | 56.8K | 1.28 | 96 |
| 10 | spss software | 59.8K | 1.72 | 21 |
Long-Tail Keywords for Software
| Rank | Software Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | software as a service | 64.1K | 4.49 | 11 |
| 2 | best video editing software | 113.7K | 1.92 | 32 |
| 3 | photo editing software | 71.7K | 2.38 | 100 |
| 4 | open broadcaster software | 53.2K | 0.64 | 14 |
| 5 | open source software | 68.4K | 2.61 | 9 |
| 6 | best free video editing software | 66.3K | 1.78 | 26 |
| 7 | video editing software | 244.6K | 2.13 | 53 |
| 8 | free editing software | 58.5K | 1.27 | 42 |
| 9 | microsoft outlook software | 1.2K | 1.57 | 100 |
| 10 | project management software | 144.8K | 21.79 | 57 |
Additional Reading: >PPC for Software: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Software Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Software keywords in your website. AdTargeting can offer you lots of Software keywords, moreover, you can monitor competitors' websites to discover the Software keywords that drive traffic to them.
Online Marketing for Software - SEO
Based on Software keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Software products, list of best Software, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Software reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Software in Philadelphia”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Software rank higher in Map pack results.
Ready to Start Online Marketing for Software?
If you lack experience in conducting Software online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Software audience. You will easily reduce costs and increase advertising ROI！
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