Online Marketing for Software : Strategies & Tools to Boost Your Business

Online Marketing for Software: Strategies & Tools to Boost Your Business

Software keywords research - Adtargeting

There is no doubt that online marketing for Software is lucrative. The reasons are simple:

  • More and more people are looking for Software online
  • Your competitors are turning to Software marketing
  • It is cheaper for Software to market online

What should you consider and implement to make sure your Software grows online? Here are some good strategies.

Build Social Marketing for Software

Social media is growing rapidly, and it’s an affordable way to gain Software customers.

It’s good to promote Software on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Software.
  2. Add a bio to each page you create and include your Software’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Software products, services, and promotions. And post high-quality Software photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Software reach, you can use social media advertising. It can reach lots of Software audience at a low cost.

Some tools can help you target Software audience precisely to improve your Software ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Software interests on Facebook and TikTok
  • Analyzing Software keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Software audience on Facebook:

Rank Interests Audience Gender Age
1 Software 1.1B F:34.9% M:65.1% 25-34:38%
2 Application software 890.4M F:41% M:59% 25-34:36%
3 Free software 660.3M F:35.3% M:64.7% 25-34:37%
4 Origin (digital distribution software) 104.4M F:48.8% M:51.2% 25-34:35%
5 Steam (software) 81.9M F:38.4% M:61.6% 25-34:36%
6 Software framework 80.8M F:43.7% M:56.3% 25-34:35%
7 Open-source software 67.2M F:41.6% M:58.4% 25-34:36%
8 Software engineering 60.0M F:35.4% M:64.6% 25-34:38%
9 Graphics software 31.8M F:29.9% M:70.1% 25-34:39%
10 Antivirus software 26.1M F:37.8% M:62.2% 25-34:30%

Meanwhile, here are some popular Facebook Software pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Software 11.2K 160 AUS
2 Software602 254 47 CZE
3 Software 2.9K 30 -
4 Veeam Software 197.4K 4153 USA
5 Software University 76.4K 1609 BGR

If you want to analyze these Software pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Software - social marketing

online marketing for Software - social marketing

Use PPC to Promote Your Software

PPC (Pay-per-Click) is an advertising model, and you can place Software ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Software PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Software” is searched 1.7M per month on Google. This means that your "Software" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Software customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Software keywords to reach Software audience.

We list some potential Software Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Software business.

Head Keywords for Software

Rank Software Keywords Search volume Cost Per Click Paid Difficulty
1 software 1.7M 0.67 12
2 editing software 61.5K 1.84 34
3 sap software 69.5K 2.14 25
4 system software 100.3K 0.91 2
5 software development 370.5K 5.38 26
6 computer software 158.0K 0.76 5
7 accounting software 153.5K 14.88 66
8 crm software 266.1K 15.25 53
9 autocad software 56.8K 1.28 96
10 spss software 59.8K 1.72 21

Long-Tail Keywords for Software

Rank Software Keywords Search volume Cost Per Click Paid Difficulty
1 software as a service 64.1K 4.49 11
2 best video editing software 113.7K 1.92 32
3 photo editing software 71.7K 2.38 100
4 open broadcaster software 53.2K 0.64 14
5 open source software 68.4K 2.61 9
6 best free video editing software 66.3K 1.78 26
7 video editing software 244.6K 2.13 53
8 free editing software 58.5K 1.27 42
9 microsoft outlook software 1.2K 1.57 100
10 project management software 144.8K 21.79 57

Grow SEO for Your Software Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Software keywords in your website. AdTargeting can offer you lots of Software keywords, moreover, you can monitor competitors' websites to discover the Software keywords that drive traffic to them.

Software keywords research - Adtargeting

Online Marketing for Software - SEO

Based on Software keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Software products, list of best Software, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Software reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Software in San Jose”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Software rank higher in Map pack results.

Ready to Start Online Marketing for Software?

If you lack experience in conducting Software online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Software audience. You will easily reduce costs and increase advertising ROI!

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