Online Marketing for Jewelers: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Jewelers is lucrative. The reasons are simple:
- More and more people are looking for Jewelers online
- Your competitors are turning to Jewelers marketing
- It is cheaper for Jewelers to market online
What should you consider and implement to make sure your Jewelers grows online? Here are some good strategies.
Build Social Marketing for Jewelers
Social media is growing rapidly, and it’s an affordable way to gain Jewelers customers.
It’s good to promote Jewelers on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Jewelers.
- Add a bio to each page you create and include your Jewelers’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Jewelers products, services, and promotions. And post high-quality Jewelers photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Jewelers reach, you can use social media advertising. It can reach lots of Jewelers audience at a low cost.
Some tools can help you target Jewelers audience precisely to improve your Jewelers ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Jewelers interests on Facebook and TikTok
- Analyzing Jewelers keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Jewelers audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Kay Jewelers | 2.7M | F:79.5% M:20.5% | 25-34:30% |
| 2 | Reeds Jewelers | 851.9K | F:61.8% M:38.2% | 25-34:30% |
| 3 | Fred Meyer Jewelers | 77.4K | F:88% M:12% | 25-34:23% |
| 4 | Raymond Lee Jewelers | 73.6K | F:66% M:34% | 55-64:10 |
| 5 | James Allen Jewelers | 48.0K | F:99% M:1% | 65+:4 |
| 6 | Gemstone | 144.5M | F:63.4% M:36.6% | 4:65% |
| 7 | Cartier (jeweler) | 49.3M | F:65.1% M:34.9% | 4:65% |
| 8 | Jewel (singer) | 44.4M | F:62.1% M:37.9% | 4:65% |
| 9 | Dae Jang Geum | 9.6M | F:85% M:15% | 4:65% |
| 10 | Tile-matching video game | 6.4M | F:69.5% M:30.5% | 4:65% |
Meanwhile, here are some popular Facebook Jewelers pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Kay Jewelers | 1.8M | 411 | USA |
| 2 | Reeds Jewelers | 636.8K | 165 | - |
| 3 | Oahu Jewelers | 6.1K | 127 | - |
| 4 | Schmitt Jewelers | 27.3K | 99 | USA |
| 5 | NAGI Jewelers | 2.4K | 94 | - |
If you want to analyze these Jewelers pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Jewelers - social marketing
Use PPC to Promote Your Jewelers
PPC (Pay-per-Click) is an advertising model, and you can place Jewelers ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Jewelers PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Jewelers” is searched 0 per month on Google. This means that your "Jewelers" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Jewelers customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Jewelers keywords to reach Jewelers audience.
We list some potential Jewelers Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Jewelers business.
Head Keywords for Jewelers
| Rank | Jewelers Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
Long-Tail Keywords for Jewelers
| Rank | Jewelers Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
Additional Reading: >PPC for Jewelers: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Jewelers Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Jewelers keywords in your website. AdTargeting can offer you lots of Jewelers keywords, moreover, you can monitor competitors' websites to discover the Jewelers keywords that drive traffic to them.
Online Marketing for Jewelers - SEO
Based on Jewelers keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Jewelers products, list of best Jewelers, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Jewelers reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Jewelers in Indianapolis”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Jewelers rank higher in Map pack results.
Ready to Start Online Marketing for Jewelers?
If you lack experience in conducting Jewelers online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Jewelers audience. You will easily reduce costs and increase advertising ROI！
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