Online Marketing for Jewelry: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Jewelry is lucrative. The reasons are simple:
- More and more people are looking for Jewelry online
- Your competitors are turning to Jewelry marketing
- It is cheaper for Jewelry to market online
What should you consider and implement to make sure your Jewelry grows online? Here are some good strategies.
Build Social Marketing for Jewelry
Social media is growing rapidly, and it’s an affordable way to gain Jewelry customers.
It’s good to promote Jewelry on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Jewelry.
- Add a bio to each page you create and include your Jewelry’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Jewelry products, services, and promotions. And post high-quality Jewelry photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Jewelry reach, you can use social media advertising. It can reach lots of Jewelry audience at a low cost.
Some tools can help you target Jewelry audience precisely to improve your Jewelry ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Jewelry interests on Facebook and TikTok
- Analyzing Jewelry keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Jewelry audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Jewelry | 848.8M | F:54.6% M:45.4% | 25-34:37% |
| 2 | Handmade jewelry | 38.1M | F:82.9% M:17.1% | 25-34:36% |
| 3 | Pandora (jewelry) | 33.4M | F:90.3% M:9.7% | 25-34:45% |
| 4 | Art jewelry | 29.9M | F:83.1% M:16.9% | 25-34:39% |
| 5 | Jewelry (band) | 27.7M | F:67.9% M:32.1% | 25-34:37% |
| 6 | Costume jewelry | 25.5M | F:78.9% M:21.1% | 25-34:37% |
| 7 | Jewelry design | 19.5M | F:85.7% M:14.3% | 25-34:43% |
| 8 | Grill (jewelry) | 4.2M | F:43.2% M:56.8% | 25-34:40% |
| 9 | I Love Jewelry | 1.6M | F:78.2% M:21.8% | 25-34:30% |
| 10 | Jewelry Television | 1.5M | F:47.4% M:52.6% | 25-34:32% |
Meanwhile, here are some popular Facebook Jewelry pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Jewelry | 23 | 82 | - |
| 2 | 24 Jewelry | 8.5K | 124 | - |
| 3 | 7 Jewelry | 1.2K | 30 | - |
| 4 | 37Jewelry | 1.2K | 768 | USA |
| 5 | 696 Jewelry | 28.8K | 42 | POL |
If you want to analyze these Jewelry pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Jewelry - social marketing
Use PPC to Promote Your Jewelry
PPC (Pay-per-Click) is an advertising model, and you can place Jewelry ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Jewelry PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Jewelry” is searched 2.4M per month on Google. This means that your "Jewelry" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Jewelry customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Jewelry keywords to reach Jewelry audience.
We list some potential Jewelry Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Jewelry business.
Head Keywords for Jewelry
| Rank | Jewelry Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Jewelry | 2.4M | 1.13 | 100 |
| 2 | body jewelry | 100.7K | 0.95 | 100 |
| 3 | crystal jewelry | 40.9K | 0.69 | 100 |
| 4 | hard jewelry | 69.7K | 1.20 | 87 |
| 5 | dior jewelry | 31.8K | 0.85 | 100 |
| 6 | etsy jewelry | 22.4K | 0.70 | 100 |
| 7 | jade jewelry | 22.7K | 0.95 | 100 |
| 8 | jeulia jewelry | 12.3K | 5.64 | 80 |
| 9 | chanel jewelry | 40.6K | 1.16 | 100 |
| 10 | mejuri jewelry | 36.8K | 1.35 | 100 |
| 11 | kohls jewelry | 24.1K | 1.45 | 100 |
| 12 | Costume jewelry | 55.0K | 0.60 | 100 |
| 13 | paparazzi jewelry | 64.1K | 0.32 | 100 |
| 14 | gucci jewelry | 32.8K | 1.03 | 100 |
| 15 | adinas jewelry | 33.2K | 1.21 | 47 |
| 16 | custom jewelry | 55.0K | 1.82 | 100 |
Long-Tail Keywords for Jewelry
| Rank | Jewelry Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | ross simons jewelry | 22.2K | 2.00 | 100 |
| 2 | jewelry near me | 103.2K | 2.85 | 56 |
| 3 | pandora jewelry near me | 11.9K | 3.63 | 100 |
| 4 | blue nile jewelry | 16.4K | 3.31 | 100 |
Additional Reading: >PPC for Jewelry: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Jewelry Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Jewelry keywords in your website. AdTargeting can offer you lots of Jewelry keywords, moreover, you can monitor competitors' websites to discover the Jewelry keywords that drive traffic to them.
Online Marketing for Jewelry - SEO
Based on Jewelry keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Jewelry products, list of best Jewelry, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Jewelry reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Jewelry in Los Angeles”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Jewelry rank higher in Map pack results.
Ready to Start Online Marketing for Jewelry?
If you lack experience in conducting Jewelry online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Jewelry audience. You will easily reduce costs and increase advertising ROI！
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