Online Marketing for Jewelry : Strategies & Tools to Boost Your Business

Online Marketing for Jewelry: Strategies & Tools to Boost Your Business

Jewelry keywords research - Adtargeting

There is no doubt that online marketing for Jewelry is lucrative. The reasons are simple:

  • More and more people are looking for Jewelry online
  • Your competitors are turning to Jewelry marketing
  • It is cheaper for Jewelry to market online

What should you consider and implement to make sure your Jewelry grows online? Here are some good strategies.

Build Social Marketing for Jewelry

Social media is growing rapidly, and it’s an affordable way to gain Jewelry customers.

It’s good to promote Jewelry on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Jewelry.
  2. Add a bio to each page you create and include your Jewelry’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Jewelry products, services, and promotions. And post high-quality Jewelry photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Jewelry reach, you can use social media advertising. It can reach lots of Jewelry audience at a low cost.

Some tools can help you target Jewelry audience precisely to improve your Jewelry ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Jewelry interests on Facebook and TikTok
  • Analyzing Jewelry keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Jewelry audience on Facebook:

Rank Interests Audience Gender Age
1 Jewelry 848.8M F:54.6% M:45.4% 25-34:37%
2 Handmade jewelry 38.1M F:82.9% M:17.1% 25-34:36%
3 Pandora (jewelry) 33.4M F:90.3% M:9.7% 25-34:45%
4 Art jewelry 29.9M F:83.1% M:16.9% 25-34:39%
5 Jewelry (band) 27.7M F:67.9% M:32.1% 25-34:37%
6 Costume jewelry 25.5M F:78.9% M:21.1% 25-34:37%
7 Jewelry design 19.5M F:85.7% M:14.3% 25-34:43%
8 Grill (jewelry) 4.2M F:43.2% M:56.8% 25-34:40%
9 I Love Jewelry 1.6M F:78.2% M:21.8% 25-34:30%
10 Jewelry Television 1.5M F:47.4% M:52.6% 25-34:32%

Meanwhile, here are some popular Facebook Jewelry pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Jewelry 23 82 -
2 24 Jewelry 8.5K 124 -
3 7 Jewelry 1.2K 30 -
4 37Jewelry 1.2K 768 USA
5 696 Jewelry 28.8K 42 POL

If you want to analyze these Jewelry pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Jewelry - social marketing

online marketing for Jewelry - social marketing

Use PPC to Promote Your Jewelry

PPC (Pay-per-Click) is an advertising model, and you can place Jewelry ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Jewelry PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Jewelry” is searched 2.4M per month on Google. This means that your "Jewelry" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Jewelry customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Jewelry keywords to reach Jewelry audience.

We list some potential Jewelry Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Jewelry business.

Head Keywords for Jewelry

Rank Jewelry Keywords Search volume Cost Per Click Paid Difficulty
1 Jewelry 2.4M 1.13 100
2 body jewelry 100.7K 0.95 100
3 crystal jewelry 40.9K 0.69 100
4 hard jewelry 69.7K 1.20 87
5 dior jewelry 31.8K 0.85 100
6 etsy jewelry 22.4K 0.70 100
7 jade jewelry 22.7K 0.95 100
8 jeulia jewelry 12.3K 5.64 80
9 chanel jewelry 40.6K 1.16 100
10 mejuri jewelry 36.8K 1.35 100
11 kohls jewelry 24.1K 1.45 100
12 Costume jewelry 55.0K 0.60 100
13 paparazzi jewelry 64.1K 0.32 100
14 gucci jewelry 32.8K 1.03 100
15 adinas jewelry 33.2K 1.21 47
16 custom jewelry 55.0K 1.82 100

Long-Tail Keywords for Jewelry

Rank Jewelry Keywords Search volume Cost Per Click Paid Difficulty
1 ross simons jewelry 22.2K 2.00 100
2 jewelry near me 103.2K 2.85 56
3 pandora jewelry near me 11.9K 3.63 100
4 blue nile jewelry 16.4K 3.31 100

Grow SEO for Your Jewelry Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Jewelry keywords in your website. AdTargeting can offer you lots of Jewelry keywords, moreover, you can monitor competitors' websites to discover the Jewelry keywords that drive traffic to them.

Jewelry keywords research - Adtargeting

Online Marketing for Jewelry - SEO

Based on Jewelry keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Jewelry products, list of best Jewelry, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Jewelry reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Jewelry in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Jewelry rank higher in Map pack results.

Ready to Start Online Marketing for Jewelry?

If you lack experience in conducting Jewelry online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Jewelry audience. You will easily reduce costs and increase advertising ROI!

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