Online Marketing for Law: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Law is lucrative. The reasons are simple:
- More and more people are looking for Law online
- Your competitors are turning to Law marketing
- It is cheaper for Law to market online
What should you consider and implement to make sure your Law grows online? Here are some good strategies.
Build Social Marketing for Law
Social media is growing rapidly, and it’s an affordable way to gain Law customers.
It’s good to promote Law on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Law.
- Add a bio to each page you create and include your Law’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Law products, services, and promotions. And post high-quality Law photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Law reach, you can use social media advertising. It can reach lots of Law audience at a low cost.
Some tools can help you target Law audience precisely to improve your Law ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Law interests on Facebook and TikTok
- Analyzing Law keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Law audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Law | 561.6M | F:43.8% M:56.2% | 25-34:34% |
| 2 | Lawyer | 160.4M | F:47.6% M:52.4% | 25-34:30% |
| 3 | Law enforcement | 83.1M | F:33.1% M:66.9% | 25-34:35% |
| 4 | Martin Lawrence | 55.6M | F:45.4% M:54.6% | 25-34:33% |
| 5 | Lawn | 44.7M | F:47% M:53% | 25-34:24% |
| 6 | Estate (law) | 41.8M | F:50.4% M:49.6% | 25-34:33% |
| 7 | International law | 37.8M | F:34.2% M:65.8% | 25-34:35% |
| 8 | Common law | 31.9M | F:41.9% M:58.1% | 25-34:34% |
| 9 | Law of agency | 30.8M | F:50.1% M:49.9% | 25-34:35% |
| 10 | Lawsuit | 29.2M | F:47% M:53% | 25-34:24% |
Meanwhile, here are some popular Facebook Law pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Alisheva Law - Immigration Law Office | 2.0K | 22 | - |
| 2 | Daigle Law | 348 | 213 | - |
| 3 | Law Payne | 237.5K | 143 | - |
| 4 | RMA Law | 1.1K | 140 | - |
| 5 | Schlacter Law | 1.2K | 89 | - |
If you want to analyze these Law pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Law - social marketing
Use PPC to Promote Your Law
PPC (Pay-per-Click) is an advertising model, and you can place Law ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Law PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Law” is searched 450.0K per month on Google. This means that your "Law" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Law customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Law keywords to reach Law audience.
We list some potential Law Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Law business.
Head Keywords for Law
| Rank | Law Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Law | 450.0K | 1.80 | 3 |
| 2 | weird laws | 12.1K | 0.18 | 1 |
| 3 | sedition law | 8.1K | 0.18 | 0 |
| 4 | corporate law | 74.0K | 4.51 | 14 |
| 5 | limit laws | 18.1K | 3.03 | 0 |
| 6 | roman law | 8.1K | 1.92 | 2 |
| 7 | medical lawyer | 14.8K | 15.23 | 35 |
| 8 | contract law | 246.0K | 3.10 | 4 |
| 9 | lawrence lessig | 8.1K | 0.18 | 0 |
Long-Tail Keywords for Law
| Rank | Law Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | pro bono lawyers | 27.1K | 4.09 | 40 |
| 2 | car accident lawyer | 135.0K | 225.00 | 35 |
| 3 | above the law | 60.5K | 4.95 | 0 |
| 4 | live law hindi | 6.6K | 0.00 | 0 |
| 5 | criminal lawyers near me | 27.1K | 27.64 | 40 |
| 6 | immigration lawyer near me | 49.1K | 7.00 | 35 |
| 7 | estate lawyers near me | 18.1K | 10.52 | 41 |
| 8 | pro bono lawyers near me | 12.1K | 4.51 | 53 |
| 9 | find a lawyer | 18.1K | 7.99 | 17 |
| 10 | bankruptcy lawyers near me | 22.2K | 27.20 | 46 |
| 11 | intellectual property law | 22.2K | 8.66 | 18 |
Additional Reading: >PPC for Law: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Law Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Law keywords in your website. AdTargeting can offer you lots of Law keywords, moreover, you can monitor competitors' websites to discover the Law keywords that drive traffic to them.
Online Marketing for Law - SEO
Based on Law keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Law products, list of best Law, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Law reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Law in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Law rank higher in Map pack results.
Ready to Start Online Marketing for Law?
If you lack experience in conducting Law online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Law audience. You will easily reduce costs and increase advertising ROI！