Online Marketing for Jobs: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Jobs is lucrative. The reasons are simple:
- More and more people are looking for Jobs online
- Your competitors are turning to Jobs marketing
- It is cheaper for Jobs to market online
What should you consider and implement to make sure your Jobs grows online? Here are some good strategies.
Build Social Marketing for Jobs
Social media is growing rapidly, and it’s an affordable way to gain Jobs customers.
It’s good to promote Jobs on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Jobs.
- Add a bio to each page you create and include your Jobs’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Jobs products, services, and promotions. And post high-quality Jobs photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Jobs reach, you can use social media advertising. It can reach lots of Jobs audience at a low cost.
Some tools can help you target Jobs audience precisely to improve your Jobs ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Jobs interests on Facebook and TikTok
- Analyzing Jobs keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Jobs audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Steve Jobs | 48.5M | F:49.9% M:50.1% | 25-34:34% |
| 2 | Jobs in Dubai | 6.1M | F:25.9% M:74.1% | 25-34:56% |
| 3 | JobStreet.com | 4.3M | F:53.1% M:46.9% | 25-34:44% |
| 4 | AllJobs | 4.1M | F:28.1% M:71.9% | 25-34:44% |
| 5 | Government Jobs Alert | 2.4M | F:22.8% M:77.2% | 25-34:51% |
| 6 | Dirty Jobs with Mike Rowe | 638.7K | F:48.2% M:51.8% | 35-44:31% |
| 7 | InfoJobs | 393.8K | F:67.8% M:32.2% | 25-34:41% |
| 8 | 99jobs | 353.2K | F:55.3% M:44.7% | 25-34:58% |
| 9 | JobsDB Thailand | 345.4K | F:62.2% M:37.8% | 25-34:67% |
| 10 | USAJobs | 298.9K | F:24.9% M:75.1% | 25-34:41% |
Meanwhile, here are some popular Facebook Jobs pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | jobs24 | 12.2K | 183 | - |
| 2 | 10 Jobs | 3 | 133 | - |
| 3 | 99jobs | 558.6K | 131 | BRA |
| 4 | Jobs | 5.9K | 130 | - |
| 5 | Jobs | 118.4K | 120 | FRA |
If you want to analyze these Jobs pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Jobs - social marketing
Use PPC to Promote Your Jobs
PPC (Pay-per-Click) is an advertising model, and you can place Jobs ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Jobs PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Jobs” is searched 25.6M per month on Google. This means that your "Jobs" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Jobs customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Jobs keywords to reach Jobs audience.
We list some potential Jobs Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Jobs business.
Head Keywords for Jobs
| Rank | Jobs Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | jobs | 25.6M | 0.65 | 29 |
| 2 | kormo jobs | 27.0K | 0.10 | 16 |
| 3 | nike jobs | 34.0K | 0.53 | 5 |
| 4 | online jobs | 915.1K | 0.45 | 66 |
| 5 | devnetjobs | 58.7K | 0.33 | 5 |
| 6 | driving jobs | 568.3K | 1.07 | 43 |
| 7 | ucsd jobs | 24.3K | 1.56 | 1 |
| 8 | walgreens jobs | 50.6K | 0.40 | 16 |
| 9 | babysitting jobs | 123.4K | 1.27 | 49 |
| 10 | caljobs | 47.4K | 3.36 | 2 |
| 11 | primark jobs | 31.9K | 0.32 | 16 |
Long-Tail Keywords for Jobs
| Rank | Jobs Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | weekend jobs near me | 41.4K | 1.22 | 44 |
| 2 | coca cola jobs | 41.7K | 0.53 | 17 |
| 3 | driving jobs near me | 69.3K | 2.18 | 57 |
| 4 | stay at home jobs | 37.7K | 1.13 | 55 |
| 5 | north east jobs | 60.2K | 0.31 | 7 |
| 6 | online typing jobs | 95.9K | 0.16 | 71 |
| 7 | jobs for teens | 67.8K | 0.99 | 40 |
| 8 | amazon jobs near me | 107.7K | 1.35 | 27 |
| 9 | jobs near me | 15.7M | 0.97 | 33 |
Additional Reading: >PPC for Jobs: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Jobs Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Jobs keywords in your website. AdTargeting can offer you lots of Jobs keywords, moreover, you can monitor competitors' websites to discover the Jobs keywords that drive traffic to them.
Online Marketing for Jobs - SEO
Based on Jobs keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Jobs products, list of best Jobs, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Jobs reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Jobs in Indianapolis”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Jobs rank higher in Map pack results.
Ready to Start Online Marketing for Jobs?
If you lack experience in conducting Jobs online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Jobs audience. You will easily reduce costs and increase advertising ROI！
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