How To Target Audience Of Facebook Ad For Hair Transplant
Many people are suffering from hair loss, include many young people. The potential of hair transplant advertising market is huge. As of now, the Global Market Insights Inc. estimates the global hair transplant market will surpass $31.0 billion by 2025, with single session hair restoration procedures expected to lead this growth. That’s one lucrative opportunity for new entrepreneurs and a particularly compelling one for those considering entering this market. And this has also led to an increase in the demand for hair placement advertisements. As a social media giant, Facebook can play a role in the digital marketing of hair transplant advertising.
And how to improve Facebook ad for hair transplant? Targeting audience is one of the most important factor of a successful Facebook ad. And of course, there are other important ways. This blog will show you how to target the audience of Facebook ad for hair transplant and the other things that you should pay more attention.
Know the characteristics of the people who have the demand for hair transplantation
Middle-aged and elderly people are the mainstream population of hair loss. Many people believe that middle-aged and elderly hair loss is a physiological phenomenon of their own, which is a wrong perception.
There are various opinions on the phenomenon of hair loss in middle-aged and elderly people. some people think that the changes in human endocrine after menopause cause hair follicles to shrink and then cause hair loss. Some other people think that aging of the body causes hair follicles to die and cause hair loss.
Regardless of the cause of hair loss, hair loss after menopause is a physiological phenomenon that many middle-aged and elderly people must face.
Young people under stress
Hair loss is not only troubled by middle-aged and elderly people. Nowadays, many young people also have serious hair loss problems.
At present, the most common cause of hair loss in young people are life pressure, mental stress, and poor diet. Excessive study and work stress can lead to nervousness, and insufficient rest time could also affect your health, which can lead to hair loss.
People affected by genetics and diseases
If your parents have hair loss at the same age as yours, it may be caused by genetics, which requires a detailed examination in the hospital. If you need to take hormonal drugs due to illness, this may also cause hair loss.
After knowing the characteristics of the people who have the demand for hair transplantation, we can know how to target audience of Facebook ad for hair transplant.
Advices to target audience of Facebook ad for hair transplant.
1. Getting more hidden interests for Facebook ad for hair transplant
Although Facebook Ad Manager can help advertisers choose interests of Facebook ad for hair transplant. But Facebook's official interests are too little, each search result shows up only about 25 interests, which can not fully match advertisers' needs.
But there are some Facebook interest targeting tool that can help you get more interests for Facebook hair transplant ad. AdTargeting is one of them which helps advertisers get thousands of related interests and find suitable interest through keyword search and advanced filtering.
You can use this free online Facebook interest targeting tool to explore more hidden interests for Facebook ad for hair transplant:
For example, when you enter "hair" in AdTargeting, you can find many related interests, and the interest "Management of hair loss" is one of the suitable interests for Facebook ad for hair transplant.
2. Core audience targeting
When you run advertisements in Facebook, you need to set suitable audience targeting conditions in Facebook ads. After analyzing the audience of "Management of hair loss", we can know that:
The majority of people interested in "Management of hair loss" between 25 and 34 years old. And other age groups like "35-44" also take some proportion.
Women account for 56.5% and men account for 43.5%.
The majority of people are engaged and they take a large proportion for about 48%.
The majority of people have a college degree.
From the job title of the audience, we can analyze that the people who work on administrative services, sales or management account for a large proportion of the audience.
So we can know that people aged 25 and 34 years old and work on administrative services, management or sales may have the intention to management of hair loss and get treatment for hair loss.You can also target your audience based on the actual location of the hair transplant clinic.
3. Find other related interest of Facebook ad for hair transplant
You can also find other interests of hair transplant after analyzing this interest:
4. Compare interests of Facebook ad for hair transplant
When you pick the interest of Facebook ad for hair transplant, you may have some options and don't know which is more appropriate. Now you can use AdTargeting to compare these two interests and choose a more suitable one. Take "Management of hair loss" and "Alopecia universalis" for example:
5. Target fans of competitors
The audiences of competitors are also our potential audiences. So to target the fans of competitors is also a good idea for targeting accurate audience. You can find competitor’s Facebook Page through appropriate interest. Here are two ways:
Firstly, you can enter the competitors’ brand name in AdTargeting directly, and then you can see the interest keywords and audience's detailed information of competitors.
You can use Facebook pages to target competitor's fans. Facebook pages in AdTargeting is a list of pages that are ranked by affinity. Affinity means how likely your audience is to like a given page compared to everyone on Facebook. So if you see a very high affinity score, it will be extremely likely that the audience you selected will also like those pages. So we can use it to find the pages which fans of competitors might like and then target fans of competitors.
Other suggestions of Facebook ad for hair transplant
In addition to accurately targeting the audience, there are the following things we need to pay attention to:
1.Pay attention to the creative (Don’t violate FB’s relevant regulations)
2.Strengthen the localization of Facebook ad for hair transplant
3.Release advertise promotion and discount information
Finally, if you keep reading this blog from beginning to end, then you already have a comprehensive understanding of how to improve the Facebook ads for hair transplants. If you are interested, you can join the advertising FB group to participate in the discussion. Hurry up and implement these methods to increase your advertising conversion rate and increase your return on investment immediately !