Facebook CrossFit Ads For Increasing Memberships：5 Strategies To Target Audience
Nowadays, more and more people pay more attention to their body management and pursue a healthy lifestyle. CrossFit is a lifestyle characterized by safe, effective exercise and sound nutrition. CrossFit can be used to accomplish any goal, from improved health to weight loss to better performance. The program works for everyone who are just starting out and people who have trained for years.
Facebook ads have been an effective method for marketing. With CrossFit has exploded in popularity in the last few years and it is still expanding now, increasing memberships has been the biggest problem at present. Do Facebook ads work for CrossFit gyms?
Obviously, the answer is yes only if you target CrossFit audience accurately. If we want to know why it can attract audiences, we must know the differences between CrossFit gym and other gym firstly. Besides this, we also need to know what kind of people will become a member of CrossFit.
What are the differences between a CrossFit gym and a normal gym?
1. Firstly, the venue is simpler
Firstly it’s not a gym, it’s more like a box. It is a basic square shaped room, made from cement walls that only contains the equipment needed. There are no fancy gym signs, gym machines or equipments. The simpler venue can help you pay attention to exercise not other things and it can put you get rid of the mirrors and TVs.
2. It’s more interesting
Going to the normal gym everyday is boring and repetitive. But each day will be different and challenging in CrossFit gym. Because you have to create your own workout routine and push yourself in the gym to finish the task on time. Each 60 minute session starts with a 10 minute warm up, followed by advancing a particular skill, followed by the WOD (workout of the day), which is always something different and lastly a 10 minute cool down. It should be noted that there is no coach for you. So everything depends on yourself and you should try your best there.
3. CrossFit combines several different forms of exercise
CrossFit is a workout hybrid unlike any other. That’s because it borrows movements and programming techniques from a ton of sports and training methods. For example, Weightlifting, gymnastics, calisthenics, plyometrics and so on. You become a well-rounded athlete, gaining experience in a variety of different sports, workouts, and training patterns.
4. There will be someone to push you
There is no coach for you at CrossFit gym what was mentioned earlier. So you do have not to pay extra for a personal trainer. The coach will create all the workouts and guide the group through the session. They will also give advice and instruction where needed, especially when it comes to technique. They will also help push each individual and keep track of progress. If you have questions or concerns, then your coach is the person who you should consult and seek guidance from.
5. More like a community
CrossFit is very social. It’s an individual sport in a team environment. Everyone is there for the same reason. They want to get stronger, beat their personal bests, as well as help others who want the same. There is a lot of partner work and teamwork, so friendships blossom easily and at CrossFit you will never be bored or alone on the treadmill again!
From the comparison above, we can know that the people will become members of CrossFit may have these characteristics: self-disciplined, good physical quality, have strong drive, can undertake high-intensity exercise, want to get a full range of exercise, want to meet like-minded people and so on.
So, how to target the audience of Facebook CrossFit ads? There are 5 targeting Strategies:
1. Get more interests for Facebook CrossFit ads
Although Facebook Ad Manager and Facebook Audience Insights can help advertisers choose CrossFit -related interest words. But Facebook’s official interests are too little, each search result shows up only about 25 interests, which can not fully match advertisers’ needs.
But there are some Facebook interest targeting tools that can help you get more interests for Facebook CrossFit ads. AdTargeting is one of them, it’s a free online Facebook interest targeting tool that helps advertisers get thousands of related interests and find suitable interest through keyword search and advanced filtering.
Just enter “CrossFit” in AdTargeting, you can get many related interests :
From that, we can expand your own interest and find other related words which can not only attract a large number of audiences but also not be abused by others.
For example, the interest”CrossFit Training” has ten billions of audiences, and the interest “CrossFit Game” and “CrossFit Invictus” also has billions of audiences. If you want to attract new members, you need to pick the most appropriate interest.
2. Choose better interest for Facebook CrossFit ads by classifying interests
Classify interests can help you analyze the different kind related interests. Take “CrossFit ” for example, classify these related interests of “CrossFit”as follows(sort by relevance):
Common interests of CrossFit:
|CrossFit||123,967,545 people||25-34 39%|
|CrossFit Games||5,554,950 people||25-34 42%|
|The CrossFit Games||3,779,700 people||25-34 45%|
|Crossfit Training||13,229,537 people||25-34 40%|
|2014 CrossFit Games||85,060 people||25-34 47%|
|I Love Crossfit||115,160 people||18-24 41%|
|CrossFit Sport||4,450 people||25-34 35%|
|CrossFit Endurance||1,570 people||25-34 45%|
|I Am CrossFit||160 people||35-44 41%|
Websites or online communities related:
|CrossFit Central||12,710 people||35-44 41%|
|Reebok | CrossFit ONE||9,560 people||25-34 38%|
|CrossFit Journal||4,300 people||18-24 36%|
|CrossFit Affiliate Community||194 people||35-44 44%|
places or CrossFit gyms related:
|CrossFit Invictus||1,979,490 people||25-34 38%|
|Diablo CrossFit||3,600 people||35-44 41%|
|CrossFit Mayhem||183,064 people||25-34 40%|
|CrossFit Las Vegas||2,290 people||35-44 44%|
|Crossfit Wilmington||5,030 people||35-44 37%|
|CrossFit Maximus||4,740 people||25-34 37%|
|CrossFit BC||2,600 people||25-34 39%|
|No Excuses CrossFit||2,450 people||35-44 37%|
|Trident CrossFit||2,410 people||35-44 46%|
|Crossfit Murfreesboro||2,060 people||25-34 35%|
|CrossFit Charlotte||1,970 people||25-34 32%|
|Desert CrossFit||1,800 people||25-34 42%|
|CrossFit Inception||1,100 people||25-34 38%|
|The CrossFit CUBE||980 people||35-44 41%|
|CrossFit Fredericton||940 people||25-34 40%|
|CrossFit Belltown||820 people||25-34 40%|
|CrossFit Balboa||640 people||18-24 41%|
|Outlaw CrossFit||440 people||25-34 47%|
|Oakland County CrossFit||125 people||25-34 38%|
|CrossFit Bartlett||106 people||35-44 37%|
|CrossFit Thoroughbreds||60 people||25-34 37%|
|Reebok CrossFit Back Bay||40 people||25-34 35%|
|Get Lifted Crossfit||40 people||18-24 36%|
|CrossFit EaDo (East Downtown Houston)||1 people||25-34 39%|
We can see the audience number and the major age of each interest. And we can also find the specific aspect of CrossFit that people care about.
3. Set suitable audience targeting conditions in Facebook ads
Through analysis of audience, we can set suitable audience targeting conditions in Facebook ads :
The majority of people interested in CrossFit between 25 and 34 years old. And other age groups like “18-24” and “35-44” also take some proportion.
men account for 53.3% and women account for 46.7%. There is not much difference here.
The majority of people are single or engaged, they both take a large proportion for about 38%.
The majority of people have a college degree.
From the job title of the audience, we can analysis that the people who work on administrative services, sales or management account for large proportion of the audience.
Country / Region:
Because CrossFit has business around the world, so we can analyze the countries which have a high passion for CrossFit. The three countries are most interested in CrossFit: The United States, Mexico and Brazil.
4. Choose the more appropriate interest or keyword through comparison
If you have two appropriate interests and don’t know how to choose, AdTargeting can help you. Use the “compare” of AdTargeting, you can compare two interests and choose the one more suitable if you cannot make a decision. Take “CrossFit Games” and “CrossFit Trainings” for example:
5. Target competitors’ Facebook Page
If you want to target competitors’ Facebook Page, you must choose the right interest. AdTargeting analyzes the affinity of each interest and even provides Facebook Page. So you can see the Facebook Page that matches the interest best. Let’s take “CrossFit” for example:
You can see the Facebook Page which has a highly affinity score is the page of “CrossFit”. The second is a page of psychedelic and artistic community which focus on spiritual growth, individual and collective creativity. The third is a page of Netflix. This illustrates the audiences of “CrossFit” are also interested in psychedelic and artistic community and Netflix. You can refine key information and make suitable materials for Facebook CrossFit Ads according to the factors of these pages.
Hope these 5 targeting strategies of Facebook CrossFit ads can be helpful for increasing memberships. Start your practice right now!