Facebook CrossFit Ads For Increasing Memberships:5 Strategies To Target Audience

Nowadays, more and more people pay more attention to their body management and pursue a healthy lifestyle. CrossFit is a lifestyle characterized by safe, effective exercise and sound nutrition. CrossFit can be used to accomplish any goal, from improved health to weight loss to better performance. The program works for everyone who are just starting out and people who have trained for years. 

Facebook ads have been an effective method for marketing. With CrossFit has exploded in popularity in the last few years and it is still expanding now, increasing memberships has been the biggest problem at present. Do Facebook ads work for CrossFit gyms?

Obviously, the answer is yes only if you target CrossFit audience accurately. If we want to know why it can attract audiences, we must know the differences between CrossFit gym and other gym firstly. Besides this, we also need to know what kind of people will become a member of CrossFit. 

What are the differences between a CrossFit gym and a normal gym?

1. Firstly, the venue is simpler

Firstly it’s not a gym, it’s more like a box. It is a basic square shaped room, made from cement walls that only contains the equipment needed. There are no fancy gym signs, gym machines or equipments. The simpler venue can help you pay attention to exercise not other things and it can put you get rid of the mirrors and TVs.

2. It’s more interesting

Going to the normal gym everyday is boring and repetitive. But each day will be different and challenging in CrossFit gym. Because you have to create your own workout routine and push yourself in the gym to finish the task on time. Each 60 minute session starts with a 10 minute warm up, followed by advancing a particular skill, followed by the WOD (workout of the day), which is always something different and lastly a 10 minute cool down. It should be noted that there is no coach for you. So everything depends on yourself and you should try your best there.

3. CrossFit combines several different forms of exercise

CrossFit is a workout hybrid unlike any other. That’s because it borrows movements and programming techniques from a ton of sports and training methods. For example, Weightlifting, gymnastics, calisthenics, plyometrics and so on. You become a well-rounded athlete, gaining experience in a variety of different sports, workouts, and training patterns.

4. There will be someone to push you

There is no coach for you at CrossFit gym what was mentioned earlier. So you do have not to pay extra for a personal trainer. The coach will create all the workouts and guide the group through the session. They will also give advice and instruction where needed, especially when it comes to technique. They will also help push each individual and keep track of progress. If you have questions or concerns, then your coach is the person who you should consult and seek guidance from.

5. More like a community

CrossFit is very social. It’s an individual sport in a team environment. Everyone is there for the same reason. They want to get stronger, beat their personal bests, as well as help others who want the same. There is a lot of partner work and teamwork, so friendships blossom easily and at CrossFit you will never be bored or alone on the treadmill again!

From the comparison above, we can know that the people will become members of CrossFit may have these characteristics: self-disciplined, good physical quality, have strong drive, can undertake high-intensity exercise, want to get a full range of exercise, want to meet like-minded people and so on.

So, how to target the audience of  Facebook CrossFit ads? There are 5 targeting Strategies:

1. Get more interests for Facebook CrossFit ads

Although Facebook Ad Manager and Facebook Audience Insights can help advertisers choose CrossFit -related interest words. But Facebook’s official interests are too little, each search result shows up only about 25 interests, which can not fully match advertisers’ needs.

But there are some Facebook interest targeting tools that can help you get more interests for Facebook CrossFit ads. AdTargeting is one of them, it’s a free online Facebook interest targeting tool that helps advertisers get thousands of related interests and find suitable interest through keyword search and advanced filtering. 

Just enter “CrossFit” in AdTargeting, you can get many related interests :

Facebook CrossFit Ads for Increasing Memberships:5 Strategies to Target Audience-AdTargeting
AdTargeting

From that, we can expand your own interest and find other related words which can not only attract a large number of audiences but also not be abused by others.

For example, the interest”CrossFit Training” has ten billions of audiences, and the interest “CrossFit Game” and “CrossFit Invictus” also has billions of audiences. If you want to attract new members, you need to pick the most appropriate interest.

2. Choose better interest for Facebook CrossFit ads by classifying interests

Classify interests can help you analyze the different kind related interests. Take “CrossFit ” for example, classify these related interests of “CrossFit”as follows(sort by relevance):

Common interests of CrossFit:

Interest Audience Major Age
CrossFit 123,967,545 people 25-34 39%
CrossFit Games 5,554,950 people 25-34 42%
The CrossFit Games 3,779,700 people 25-34 45%
Crossfit Training 13,229,537 people 25-34 40%
2014 CrossFit Games 85,060 people 25-34 47%
I Love Crossfit 115,160 people 18-24 41%
CrossFit Sport 4,450 people 25-34 35%
CrossFit Endurance 1,570 people 25-34 45%
I Am CrossFit 160 people 35-44 41%

Websites or online communities related:

Interest Audience Major Age
CrossFit Central 12,710 people 35-44 41%
Reebok | CrossFit ONE 9,560 people 25-34 38%
CrossFit Journal 4,300 people 18-24 36%
CrossFit Affiliate Community 194 people 35-44 44%

places or CrossFit gyms related:

Interest Audience Major Age
CrossFit Invictus 1,979,490 people 25-34 38%
Diablo CrossFit 3,600 people 35-44 41%
CrossFit Mayhem 183,064 people 25-34 40%
CrossFit Las Vegas 2,290 people 35-44 44%
Crossfit Wilmington 5,030 people 35-44 37%
CrossFit Maximus 4,740 people 25-34 37%
CrossFit BC 2,600 people 25-34 39%
No Excuses CrossFit 2,450 people 35-44 37%
Trident CrossFit 2,410 people 35-44 46%
Crossfit Murfreesboro 2,060 people 25-34 35%
CrossFit Charlotte 1,970 people 25-34 32%
Desert CrossFit 1,800 people 25-34 42%
CrossFit Inception 1,100 people 25-34 38%
The CrossFit CUBE 980 people 35-44 41%
CrossFit Fredericton 940 people 25-34 40%
CrossFit Belltown 820 people 25-34 40%
CrossFit Balboa 640 people 18-24 41%
Outlaw CrossFit 440 people 25-34 47%
Oakland County CrossFit 125 people 25-34 38%
CrossFit Bartlett 106 people 35-44 37%
CrossFit Thoroughbreds 60 people 25-34 37%
Reebok CrossFit Back Bay 40 people 25-34 35%
Get Lifted Crossfit 40 people 18-24 36%
CrossFit EaDo (East Downtown Houston) 1 people 25-34 39%

We can see the audience number and the major age of each interest. And  we can also find the specific aspect of CrossFit that people care about.

3. Set suitable audience targeting conditions in Facebook ads 

Through analysis of audience, we can set suitable audience targeting conditions in Facebook ads :

Age:

The majority of people interested in CrossFit between 25 and 34 years old. And other age groups like “18-24” and “35-44” also take some proportion.

Gender:

men account for 53.3% and women account for 46.7%. There is not much difference here.

Facebook CrossFit Ads for Increasing Memberships:5 Strategies to Target Audience-AdTargeting
Analysis of audience – AdTargeting

Relationship Status:

The majority of people are single or engaged, they both take a large proportion for about 38%.

Facebook CrossFit Ads for Increasing Memberships:5 Strategies to Target Audience-AdTargeting
Analysis of audience – AdTargeting

Educations:

The majority of people have a college degree.

Facebook CrossFit Ads for Increasing Memberships:5 Strategies to Target Audience-AdTargeting
Analysis of audience – AdTargeting

Job Title:

From the job title of the audience, we can analysis that the people who work on administrative services, sales or management account for large proportion of the audience.

Facebook CrossFit Ads for Increasing Memberships:5 Strategies to Target Audience-AdTargeting
Analysis of audience – AdTargeting

Country / Region:

Because CrossFit has business around the world, so we can analyze the countries which have a high passion for CrossFit. The three countries are most interested in CrossFit: The United States, Mexico and Brazil.

Facebook CrossFit Ads for Increasing Memberships:5 Strategies to Target Audience-AdTargeting
Analysis of audience – AdTargeting

4. Choose the more appropriate interest or keyword through comparison

If you have two appropriate interests and don’t know how to choose, AdTargeting can help you. Use the “compare” of AdTargeting, you can compare two interests and choose the one more suitable if you cannot make a decision. Take “CrossFit Games” and “CrossFit Trainings” for example:

Facebook CrossFit Ads for Increasing Memberships:5 Strategies to Target Audience-AdTargeting
Compare audience – AdTargeting
Facebook CrossFit Ads for Increasing Memberships:5 Strategies to Target Audience-AdTargeting
Compare audience – AdTargeting

5. Target competitors’ Facebook Page 

If you want to target competitors’ Facebook Page, you must choose the right interest. AdTargeting analyzes the affinity of each interest and even provides Facebook Page. So you can see the Facebook Page that matches the interest best. Let’s take “CrossFit” for example:

Facebook CrossFit Ads for Increasing Memberships:5 Strategies to Target Audience-AdTargeting
Facebook Page – AdTargeting

You can see the Facebook Page which has a highly affinity score is the page of “CrossFit”. The second is a page of psychedelic and artistic community which focus on spiritual growth, individual and collective creativity. The third is a page of Netflix. This illustrates the audiences of “CrossFit” are also interested in psychedelic and artistic community and Netflix. You can refine key information and make suitable materials for Facebook CrossFit Ads  according to the factors of these pages.

Hope these 5 targeting strategies of Facebook CrossFit ads can be helpful for increasing memberships. Start your practice right now!