PPC for Work From Home: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Work From Home business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Work From Home
- Target Work From Home audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Work From Home and how it can boost your business.
What's PPC for Work From Home?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Work From Home business by placing Work From Home PPC ads in search engines, social media or on websites. But how to develop effective Work From Home PPC ads? Here are the steps:
5 Step Process To Creating Work From Home PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Work From Home ad, which can maximize your advertising revenue.
2. Set a Budget for Your Work From Home PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Work From Home ads ROI.
3. Target Work From Home Audience
You can target Work From Home audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Work From Home PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Work From Home PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Work From Home Competitors
Learning competitors' PPC strategies can help you understand the Work From Home audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Work From Home Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Work From Home? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Work From Home on Google, and they are your future customers. To get these potential customers, you need to bid on Work From Home keywords in AdWords (Google's advertising system) to get your Work From Home PPC ads to show up prominently in the search results.
Here are some high-quality Work From Home keywords to help you start a successful Google PPC journey.
| Rank | Work From Home Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | work from home | 1.6M | 1.17 | 50 |
| 2 | medical transcription jobs work from home | 1.3K | 0.48 | 53 |
| 3 | work from home job vacancy | 12.1K | 0.30 | 67 |
| 4 | work from home jobs without investment | 18.1K | 0.18 | 79 |
| 5 | verizon work from home jobs | 1.3K | 1.14 | 15 |
| 6 | sites to work from home | 4.4K | 0.70 | 61 |
| 7 | entry level work from home jobs | 12.1K | 1.40 | 41 |
| 8 | i want to work from home | 2.9K | 1.81 | 57 |
| 9 | online jobs work from home no experience | 4.4K | 0.77 | 73 |
| 10 | real work from home jobs | 8.1K | 1.23 | 60 |
See More Work From Home Keywords
Also, you can use tools such as AdTargeting to monitor the Work From Home keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Work From Home website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Work From Home - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Work From Home PPC ads. On Bing, you can bid on Work From Home keywords for a lower price.
Here are the search volume and CPC for some of the top Work From Home keywords.
| Rank | Work From Home Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | work from home | 41.0K | 0.13 | High |
| 2 | cool work from home jobs | 16 | 0.00 | Low |
| 3 | doing work from home jobs | 0 | 0.00 | Low |
| 4 | r work from home jobs | 10 | 0.00 | Low |
| 5 | work from home tax relief | 20 | 0.00 | Low |
| 6 | k work from home jobs | 0 | 0.00 | Low |
| 7 | work from home careers legitimate | 0 | 0.00 | Low |
| 8 | v work from home jobs | 0 | 0.00 | Low |
| 9 | what's a good work from home jobs that are legit | 0 | 0.00 | Low |
| 10 | who is hiring in work from home amazon | 0 | 0.00 | Low |
See More Work From Home Keywords
With these top Work From Home keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Work From Home ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Work From Home audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Work From Home audience report to give us an insight into the Work From Home audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Work From Home | 6.3M | F:36.3% M:63.7% | 25-34:39% |
| 2 | WORK from HOME Opportunities | 306.8K | F:66% M:34% | 25-34:36% |
| 3 | Telecommuting | 24.3M | F:53.1% M:46.9% | 25-34:32% |
| 4 | **Working from Home & Direct Sales*** | 865 | F:60% M:40% | 18-24:24 |
When you create Facebook PPC ads, researching other Work From Home Facebook pages can provide you with inspiration. Here are some popular Work From Home pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | The Work From Home Revolution | 1.4K | 21 | USA |
| 2 | Work From Home | 79 | 3 | - |
| 3 | Work from home | 1.8K | 2 | - |
| 4 | Work from home | 99 | 2 | - |
| 5 | Work from home | 31 | 2 | - |
| 6 | Work from home | 15 | 2 | - |
| 7 | Work from Home | 4 | 2 | - |
| 8 | Work from home | 3 | 2 | - |
| 9 | Work From Home | 138 | 1 | - |
| 10 | work.from.home2020 | 125 | 1 | - |
Through AdTargeting, we can get rich information about these Work From Home pages.
For example, The Work From Home Revolution, it has got 1.4K likes and published 21 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Work From Home audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Work From Home - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Work From Home audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Work From Home audience through user interests.
PPC for Work From Home - tiktok
Here are some useful articles to help you market your Work From Home business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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