PPC for Accountants: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Accountants business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Accountants
- Target Accountants audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Accountants and how it can boost your business.
What's PPC for Accountants?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Accountants business by placing Accountants PPC ads in search engines, social media or on websites. But how to develop effective Accountants PPC ads? Here are the steps:
5 Step Process To Creating Accountants PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Accountants ad, which can maximize your advertising revenue.
2. Set a Budget for Your Accountants PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Accountants ads ROI.
3. Target Accountants Audience
You can target Accountants audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Accountants PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Accountants PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Accountants Competitors
Learning competitors' PPC strategies can help you understand the Accountants audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Accountants Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Accountants? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Accountants on Google, and they are your future customers. To get these potential customers, you need to bid on Accountants keywords in AdWords (Google's advertising system) to get your Accountants PPC ads to show up prominently in the search results.
Here are some high-quality Accountants keywords to help you start a successful Google PPC journey.
| Rank | Accountants Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | accountants | 459.8K | 6.33 | 10 |
| 2 | tax assist accountants | 1.4K | 5.38 | 21 |
| 3 | chartered accountants nz | 1.3K | 1.46 | 32 |
| 4 | best tax accountants near me | 1.6K | 7.21 | 45 |
| 5 | local accountants | 2.7K | 11.83 | 45 |
| 6 | xero accountants | 1.6K | 9.34 | 49 |
| 7 | chartered accountants australia and new zealand | 2.4K | 1.16 | 6 |
| 8 | accountants daily | 4.7K | 6.04 | 1 |
| 9 | accountants near me | 105.1K | 11.95 | 35 |
| 10 | my xero | 2.4K | 0.59 | 11 |
See More Accountants Keywords
Also, you can use tools such as AdTargeting to monitor the Accountants keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Accountants website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Accountants - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Accountants PPC ads. On Bing, you can bid on Accountants keywords for a lower price.
Here are the search volume and CPC for some of the top Accountants keywords.
| Rank | Accountants Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | accountants | 20.5K | 0.14 | High |
| 2 | www accountants intuit com login | 0 | 0.00 | Low |
| 3 | affordable accountants | 14 | 0.00 | Low |
| 4 | financial accountants | 18 | 0.32 | High |
| 5 | accountants internationals | 0 | 0.00 | Low |
| 6 | accountants mississauga | 10 | 0.00 | Low |
| 7 | internet accountants | 0 | 0.00 | Low |
| 8 | coventry accountants | 10 | 0.00 | Low |
| 9 | top accountants | 27 | 0.00 | Low |
| 10 | certified public accountants | 412 | 0.12 | High |
See More Accountants Keywords
With these top Accountants keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Accountants ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Accountants audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Accountants audience report to give us an insight into the Accountants audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Association of Chartered Certified Accountants | 5.4M | F:30.7% M:69.3% | 18-24:41% |
| 2 | International Federation of Accountants | 1.8M | F:36.2% M:63.8% | 25-34:42% |
| 3 | Institute of Chartered Accountants of India | 872.4K | F:22.4% M:77.6% | 18-24:47% |
| 4 | Institute of Chartered Accountants in England and Wales | 834.5K | F:32.5% M:67.5% | 25-34:38% |
| 5 | Chartered Institute of Management Accountants | 362.4K | F:27.5% M:72.5% | 25-34:38% |
| 6 | Institute of Management Accountants | 236.7K | F:30.3% M:69.7% | 25-34:38% |
| 7 | American Institute of Certified Public Accountants | 190.0K | F:46% M:54% | 25-34:33% |
| 8 | Institute of Cost Accountants of India | 91.5K | F:17% M:83% | 25-34:43% |
| 9 | Chartered Accountants Ireland | 29.9K | F:51% M:49% | 25-34:41% |
| 10 | Institute of Public Accountants | 11.6K | F:44% M:56% | 35-44:25% |
When you create Facebook PPC ads, researching other Accountants Facebook pages can provide you with inspiration. Here are some popular Accountants pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Etax Accountants | 19.8K | 111 | - |
| 2 | Dns accountants | 5.9K | 25 | ENG |
| 3 | Victoria Accountants | 145 | 22 | - |
| 4 | JCA Accountants | 46 | 15 | - |
| 5 | Intuit Accountants | 84.6K | 624 | USA |
| 6 | Crest Accountants | 507 | 46 | - |
| 7 | SSK Accountants | 2.1K | 32 | - |
| 8 | Walsh Accountants | 619 | 28 | - |
| 9 | Accountants Direct | 10.0K | 38 | AUS |
| 10 | AccountAnts • ენთები | 3.4K | 26 | GEO |
Through AdTargeting, we can get rich information about these Accountants pages.
For example, Etax Accountants, it has got 19.8K likes and published 111 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Accountants audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Accountants - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Accountants audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Accountants audience through user interests.
PPC for Accountants - tiktok
Here are some useful articles to help you market your Accountants business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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