PPC for Computer - Essential Tips & Platforms to Increase Sales

PPC for Computer: Essential Tips & Platforms to Increase Sales

Computer keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Computer business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Computer
  • Target Computer audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Computer and how it can boost your business.

Table of Contents:

What's PPC for Computer?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Computer business by placing Computer PPC ads in search engines, social media or on websites. But how to develop effective Computer PPC ads? Here are the steps:

5 Step Process To Creating Computer PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Computer ad, which can maximize your advertising revenue.

2. Set a Budget for Your Computer PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Computer ads ROI.

3. Target Computer Audience

You can target Computer audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Computer PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Computer PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Computer Competitors

Learning competitors' PPC strategies can help you understand the Computer audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Computer Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Computer? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Computer on Google, and they are your future customers. To get these potential customers, you need to bid on Computer keywords in AdWords (Google's advertising system) to get your Computer PPC ads to show up prominently in the search results.

Here are some high-quality Computer keywords to help you start a successful Google PPC journey.

Rank Computer Keywords Search volume Cost Per Click Paid Difficulty
1 computer 4.3M 1.15 98
2 computer accessories shop near me 19.7K 0.22 9
3 lion computer 5.6K 0.97 0
4 hybrid computer 23.3K 5.91 10
5 asustek computer inc 13.0K 0.35 36
6 alienware computer 11.5K 30.65 100
7 workstation computer 26.1K 2.57 100
8 computer service near me 26.7K 3.21 14
9 desktop computer price 20.7K 0.09 100
10 notebook computer 25.7K 1.91 100

See More Computer Keywords

Also, you can use tools such as AdTargeting to monitor the Computer keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Computer website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Computer keywords research - Adtargeting

PPC for Computer - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Computer PPC ads. On Bing, you can bid on Computer keywords for a lower price.

Here are the search volume and CPC for some of the top Computer keywords.

Rank Computer Keywords Search volume Cost Per Click Paid Difficulty
1 programs computers 10 0.00 Low
2 do i find recent downloads my computer 0 0.00 Low
3 where buy computer 13 0.00 Low
4 really good desktop computers 11 0.00 Low
5 top laptops computer 23 0.00 Low
6 discount computers 308 0.83 High
7 linux os computers 16 0.00 Low
8 computer software stores online 16 0.00 Low
9 buy razer computer equipment 13.6K 0.00 Low
10 shut down computer 26.7K 0.32 High

See More Computer Keywords

With these top Computer keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Computer ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Computer audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Computer audience report to give us an insight into the Computer audience.

Rank Interests Audience Gender Age
1 Computers 1.4B F:42.8% M:57.2% 25-34:35%
2 Tablet computers 602.8M F:41.2% M:58.8% 25-34:35%
3 Personal computer 274.6M F:49.1% M:50.9% 25-34:36%
4 Computer network 236.9M F:38.7% M:61.3% 25-34:36%
5 Computer processors 219.0M F:25.3% M:74.7% 25-34:40%
6 Desktop computers 183.4M F:35.7% M:64.3% 25-34:36%
7 Computer monitors 170.6M F:29.9% M:70.1% 25-34:39%
8 Computer hardware 124.2M F:25.7% M:74.3% 25-34:40%
9 3D computer graphics 120.8M F:39.5% M:60.5% 25-34:36%
10 Computer servers 102.8M F:27.1% M:72.9% 25-34:38%

When you create Facebook PPC ads, researching other Computer Facebook pages can provide you with inspiration. Here are some popular Computer pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Computer Alliance 36.3K 210 AUS
2 Walton Computer 479.9K 206 BGD
3 Computer Factory 700 112 HUN
4 Bag Computer 4.9K 90 VEN
5 Computer Pride 44.3K 82 KEN
6 Expert Computer 3.0K 74 -
7 MyBoss Computer 59.9K 67 VNM
8 Grøn Computer 223 51 -
9 Computer Club 47 48 -
10 Diablos Computer 35.4K 42 ROM

Through AdTargeting, we can get rich information about these Computer pages.

For example, Computer Alliance, it has got 36.3K likes and published 210 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Computer audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Computer keywords research - Adtargeting

PPC for Computer - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Computer audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Computer audience through user interests.

Computer keywords research - Adtargeting

PPC for Computer - tiktok

Here are some useful articles to help you market your Computer business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

Computer Repair Shops