PPC for Computer: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Computer business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Computer
- Target Computer audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Computer and how it can boost your business.
What's PPC for Computer?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Computer business by placing Computer PPC ads in search engines, social media or on websites. But how to develop effective Computer PPC ads? Here are the steps:
5 Step Process To Creating Computer PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Computer ad, which can maximize your advertising revenue.
2. Set a Budget for Your Computer PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Computer ads ROI.
3. Target Computer Audience
You can target Computer audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Computer PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Computer PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Computer Competitors
Learning competitors' PPC strategies can help you understand the Computer audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Computer Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Computer? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Computer on Google, and they are your future customers. To get these potential customers, you need to bid on Computer keywords in AdWords (Google's advertising system) to get your Computer PPC ads to show up prominently in the search results.
Here are some high-quality Computer keywords to help you start a successful Google PPC journey.
| Rank | Computer Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | computer | 4.3M | 1.15 | 98 |
| 2 | computer accessories shop near me | 19.7K | 0.22 | 9 |
| 3 | lion computer | 5.6K | 0.97 | 0 |
| 4 | hybrid computer | 23.3K | 5.91 | 10 |
| 5 | asustek computer inc | 13.0K | 0.35 | 36 |
| 6 | alienware computer | 11.5K | 30.65 | 100 |
| 7 | workstation computer | 26.1K | 2.57 | 100 |
| 8 | computer service near me | 26.7K | 3.21 | 14 |
| 9 | desktop computer price | 20.7K | 0.09 | 100 |
| 10 | notebook computer | 25.7K | 1.91 | 100 |
See More Computer Keywords
Also, you can use tools such as AdTargeting to monitor the Computer keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Computer website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Computer - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Computer PPC ads. On Bing, you can bid on Computer keywords for a lower price.
Here are the search volume and CPC for some of the top Computer keywords.
| Rank | Computer Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | programs computers | 10 | 0.00 | Low |
| 2 | do i find recent downloads my computer | 0 | 0.00 | Low |
| 3 | where buy computer | 13 | 0.00 | Low |
| 4 | really good desktop computers | 11 | 0.00 | Low |
| 5 | top laptops computer | 23 | 0.00 | Low |
| 6 | discount computers | 308 | 0.83 | High |
| 7 | linux os computers | 16 | 0.00 | Low |
| 8 | computer software stores online | 16 | 0.00 | Low |
| 9 | buy razer computer equipment | 13.6K | 0.00 | Low |
| 10 | shut down computer | 26.7K | 0.32 | High |
See More Computer Keywords
With these top Computer keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Computer ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Computer audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Computer audience report to give us an insight into the Computer audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Computers | 1.4B | F:42.8% M:57.2% | 25-34:35% |
| 2 | Tablet computers | 602.8M | F:41.2% M:58.8% | 25-34:35% |
| 3 | Personal computer | 274.6M | F:49.1% M:50.9% | 25-34:36% |
| 4 | Computer network | 236.9M | F:38.7% M:61.3% | 25-34:36% |
| 5 | Computer processors | 219.0M | F:25.3% M:74.7% | 25-34:40% |
| 6 | Desktop computers | 183.4M | F:35.7% M:64.3% | 25-34:36% |
| 7 | Computer monitors | 170.6M | F:29.9% M:70.1% | 25-34:39% |
| 8 | Computer hardware | 124.2M | F:25.7% M:74.3% | 25-34:40% |
| 9 | 3D computer graphics | 120.8M | F:39.5% M:60.5% | 25-34:36% |
| 10 | Computer servers | 102.8M | F:27.1% M:72.9% | 25-34:38% |
When you create Facebook PPC ads, researching other Computer Facebook pages can provide you with inspiration. Here are some popular Computer pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Computer Alliance | 36.3K | 210 | AUS |
| 2 | Walton Computer | 479.9K | 206 | BGD |
| 3 | Computer Factory | 700 | 112 | HUN |
| 4 | Bag Computer | 4.9K | 90 | VEN |
| 5 | Computer Pride | 44.3K | 82 | KEN |
| 6 | Expert Computer | 3.0K | 74 | - |
| 7 | MyBoss Computer | 59.9K | 67 | VNM |
| 8 | Grøn Computer | 223 | 51 | - |
| 9 | Computer Club | 47 | 48 | - |
| 10 | Diablos Computer | 35.4K | 42 | ROM |
Through AdTargeting, we can get rich information about these Computer pages.
For example, Computer Alliance, it has got 36.3K likes and published 210 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Computer audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Computer - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Computer audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Computer audience through user interests.
PPC for Computer - tiktok
Here are some useful articles to help you market your Computer business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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