PPC for Construction: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Construction business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Construction
- Target Construction audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Construction and how it can boost your business.
What's PPC for Construction?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Construction business by placing Construction PPC ads in search engines, social media or on websites. But how to develop effective Construction PPC ads? Here are the steps:
5 Step Process To Creating Construction PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Construction ad, which can maximize your advertising revenue.
2. Set a Budget for Your Construction PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Construction ads ROI.
3. Target Construction Audience
You can target Construction audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Construction PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Construction PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Construction Competitors
Learning competitors' PPC strategies can help you understand the Construction audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Construction Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Construction? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Construction on Google, and they are your future customers. To get these potential customers, you need to bid on Construction keywords in AdWords (Google's advertising system) to get your Construction PPC ads to show up prominently in the search results.
Here are some high-quality Construction keywords to help you start a successful Google PPC journey.
| Rank | Construction Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | construction | 1.3M | 2.72 | 2 |
| 2 | top notch construction | 1.9K | 2.13 | 10 |
| 3 | commercial construction companies | 3.3K | 6.33 | 19 |
| 4 | beam construction | 8.9K | 1.78 | 12 |
| 5 | pool construction near me | 2.2K | 5.49 | 29 |
| 6 | modern construction | 2.5K | 2.90 | 3 |
| 7 | mg construction | 2.8K | 1.74 | 3 |
| 8 | landmark construction | 3.1K | 2.73 | 4 |
| 9 | mega construction | 9.4K | 0.96 | 28 |
| 10 | home construction companies near me | 1.9K | 5.39 | 28 |
See More Construction Keywords
Also, you can use tools such as AdTargeting to monitor the Construction keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Construction website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Construction - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Construction PPC ads. On Bing, you can bid on Construction keywords for a lower price.
Here are the search volume and CPC for some of the top Construction keywords.
| Rank | Construction Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | construction | 22.5K | 0.09 | High |
| 2 | construction building materials near me | 0 | 0.18 | High |
| 3 | much does construction | 0 | 0.00 | Low |
| 4 | residential new construction costs | 10 | 0.00 | Low |
| 5 | construction company 2 | 0 | 0.00 | Low |
| 6 | retail construction services | 42 | 0.00 | Low |
| 7 | building construction terms | 16 | 0.00 | Low |
| 8 | kevin j smith construction | 0 | 0.00 | Low |
| 9 | residental construction | 14 | 0.00 | Low |
| 10 | realty construction | 10 | 0.00 | Low |
See More Construction Keywords
With these top Construction keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Construction ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Construction audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Construction audience report to give us an insight into the Construction audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Construction | 548.3M | F:35.9% M:64.1% | 25-34:37% |
| 2 | Home construction | 22.9M | F:48.1% M:51.9% | 25-34:36% |
| 3 | Framing (construction) | 13.0M | F:45.3% M:54.7% | 25-34:32% |
| 4 | Construction set | 11.6M | F:42.7% M:57.3% | 25-34:38% |
| 5 | Construction and management simulation | 11.4M | F:40.8% M:59.2% | 18-24:44% |
| 6 | Domestic roof construction | 8.6M | F:37.5% M:62.5% | 25-34:27% |
| 7 | Construction engineering | 4.3M | F:19.8% M:80.2% | 25-34:47% |
| 8 | Construction management | 3.5M | F:25% M:75% | 25-34:40% |
| 9 | Cladding (construction) | 3.4M | F:39.6% M:60.4% | 25-34:32% |
| 10 | Volvo Construction Equipment | 3.3M | F:7% M:93% | 25-34:38% |
When you create Facebook PPC ads, researching other Construction Facebook pages can provide you with inspiration. Here are some popular Construction pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Aho Construction | 3.9K | 508 | - |
| 2 | FGTB Construction | 17.3K | 220 | BEL |
| 3 | Construction Pro | 7.8K | 208 | - |
| 4 | Bakstone Construction | 118.9K | 183 | AZE |
| 5 | Essential Construction | 8.0K | 154 | AUS |
| 6 | Hengwang Construction | 97.2K | 91 | ROM |
| 7 | Broadfield Construction | 313 | 82 | - |
| 8 | Construction Fails | 6.4K | 75 | - |
| 9 | Construction Dive | 7.6K | 73 | CAN |
| 10 | Highline Construction | 624 | 61 | - |
Through AdTargeting, we can get rich information about these Construction pages.
For example, Aho Construction, it has got 3.9K likes and published 508 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Construction audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Construction - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Construction audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Construction audience through user interests.
PPC for Construction - tiktok
Here are some useful articles to help you market your Construction business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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