PPC for Contractors - Essential Tips & Platforms to Increase Sales

PPC for Contractors: Essential Tips & Platforms to Increase Sales

Contractors keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Contractors business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Contractors
  • Target Contractors audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Contractors and how it can boost your business.

Table of Contents:

What's PPC for Contractors?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Contractors business by placing Contractors PPC ads in search engines, social media or on websites. But how to develop effective Contractors PPC ads? Here are the steps:

5 Step Process To Creating Contractors PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Contractors ad, which can maximize your advertising revenue.

2. Set a Budget for Your Contractors PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Contractors ads ROI.

3. Target Contractors Audience

You can target Contractors audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Contractors PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Contractors PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Contractors Competitors

Learning competitors' PPC strategies can help you understand the Contractors audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Contractors Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Contractors? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Contractors on Google, and they are your future customers. To get these potential customers, you need to bid on Contractors keywords in AdWords (Google's advertising system) to get your Contractors PPC ads to show up prominently in the search results.

Here are some high-quality Contractors keywords to help you start a successful Google PPC journey.

Rank Contractors Keywords Search volume Cost Per Click Paid Difficulty
1 contractors 246.0K 6.94 10
2 pole building contractors near me 1.6K 2.66 72
3 arab contractors 2.9K 0.00 0
4 home repair contractors 6.5K 8.69 11
5 residential hvac contractors near me 1.3K 28.95 51
6 concrete patio contractors 1.6K 8.17 29
7 home remodeling contractors near me 5.7K 8.30 36
8 home addition contractors 5.6K 7.82 37
9 licensed bathroom contractors near me 1.3K 12.37 53
10 civil contractors 15.7K 0.75 12

See More Contractors Keywords

Also, you can use tools such as AdTargeting to monitor the Contractors keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Contractors website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Contractors keywords research - Adtargeting

PPC for Contractors - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Contractors PPC ads. On Bing, you can bid on Contractors keywords for a lower price.

Here are the search volume and CPC for some of the top Contractors keywords.

Rank Contractors Keywords Search volume Cost Per Click Paid Difficulty
1 bathroom contractors 8.3K 0.23 High
2 list electrical contractors 16 0.00 High
3 list find contractors 110 0.08 Low
4 list of contractors discounts 0 0.00 Low
5 government construction contractors 11 0.00 Low
6 list main contractors 0 0.00 Low
7 lowe contractors 0 0.00 Low
8 contractors price 10 0.17 Low
9 pool contractors 960 0.12 High
10 contractors drainage 0 0.00 Low

See More Contractors Keywords

With these top Contractors keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Contractors ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Contractors audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Contractors audience report to give us an insight into the Contractors audience.

Rank Interests Audience Gender Age
1 Consolidated Contractors Company 92.6K F:8% M:92% 25-34:51%

When you create Facebook PPC ads, researching other Contractors Facebook pages can provide you with inspiration. Here are some popular Contractors pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Morgan Contractors 928 47 -
2 Superhero Contractors 80 24 -
3 Reliance Contractors 366 20 USA
4 Better Contractors 136 398 -
5 Trusted Contractors 1 120 -
6 Freedom Contractors 891 73 -
7 Kona Contractors 313 60 -
8 AC Contractors 1.2K 53 -
9 Civic Contractors 620 23 -
10 JB Contractors 1.7K 17 -

Through AdTargeting, we can get rich information about these Contractors pages.

For example, Morgan Contractors, it has got 928 likes and published 47 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Contractors audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Contractors keywords research - Adtargeting

PPC for Contractors - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Contractors audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Contractors audience through user interests.

Contractors keywords research - Adtargeting

PPC for Contractors - tiktok

Here are some useful articles to help you market your Contractors business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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