PPC for Credit Card - Essential Tips & Platforms to Increase Sales

PPC for Credit Card: Essential Tips & Platforms to Increase Sales

Credit Card keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Credit Card business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Credit Card
  • Target Credit Card audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Credit Card and how it can boost your business.

Table of Contents:

What's PPC for Credit Card?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Credit Card business by placing Credit Card PPC ads in search engines, social media or on websites. But how to develop effective Credit Card PPC ads? Here are the steps:

5 Step Process To Creating Credit Card PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Credit Card ad, which can maximize your advertising revenue.

2. Set a Budget for Your Credit Card PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Credit Card ads ROI.

3. Target Credit Card Audience

You can target Credit Card audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Credit Card PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Credit Card PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Credit Card Competitors

Learning competitors' PPC strategies can help you understand the Credit Card audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Credit Card Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Credit Card? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Credit Card on Google, and they are your future customers. To get these potential customers, you need to bid on Credit Card keywords in AdWords (Google's advertising system) to get your Credit Card PPC ads to show up prominently in the search results.

Here are some high-quality Credit Card keywords to help you start a successful Google PPC journey.

Rank Credit Card Keywords Search volume Cost Per Click Paid Difficulty
1 credit card 1.0M 8.69 57
2 woman within credit card 12.1K 2.08 24
3 my best buy credit card 40.5K 0.35 11
4 debenhams credit card 14.8K 2.02 4
5 idfc first bank credit card 22.2K 17.33 28
6 toyota credit card 9.9K 3.33 5
7 pottery barn credit card 27.1K 6.39 19
8 blaze credit card 22.2K 3.27 3
9 kotak credit card 49.5K 0.52 24
10 security bank credit card 12.1K 1.16 34

See More Credit Card Keywords

Also, you can use tools such as AdTargeting to monitor the Credit Card keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Credit Card website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Credit Card keywords research - Adtargeting

PPC for Credit Card - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Credit Card PPC ads. On Bing, you can bid on Credit Card keywords for a lower price.

Here are the search volume and CPC for some of the top Credit Card keywords.

Rank Credit Card Keywords Search volume Cost Per Click Paid Difficulty
1 credit one bank credit card payment online 130 0.00 Low
2 credit cards score 12 0.00 Low
3 credit card credit card bill payment 10 0.00 Low
4 masetrcard chase credit cards 0 0.00 Low
5 best rated visa credit cards 0 0.00 Low
6 free credit card credit 10 0.00 Low
7 kohls credit card 100.5K 0.26 High
8 ccj credit card 10 0.00 Low
9 citibank pay credit card 28 0.00 Low
10 best buy credit card payment 4.8K 0.01 High

See More Credit Card Keywords

With these top Credit Card keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Credit Card ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Credit Card audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Credit Card audience report to give us an insight into the Credit Card audience.

Rank Interests Audience Gender Age
1 Credit cards 511.3M F:40.7% M:59.3% 25-34:37%
2 Credit card terminal 982.6K F:46% M:54% 25-34:35%
3 Credit card interest 259.9K F:46.3% M:53.7% 25-34:27%
4 Credit card balance transfer 115.4K F:47% M:53% 25-34:31%
5 Real-time data 111.0K F:31.6% M:68.4% 25-34:34%
6 CreditCards.com 76.6K F:51% M:49% 35-44:26%

When you create Facebook PPC ads, researching other Credit Card Facebook pages can provide you with inspiration. Here are some popular Credit Card pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Credit Card 12.6K 28 -
2 Lion Credit Card 935 36 -
3 Chrome Credit Card 4.4K 29 -
4 Credit Card Compare 12.1K 19 -
5 ICICI credit card 21 15 -
6 Central The 1 Credit Card 883.8K 265 THA
7 Bangkok Bank Credit Card 689.6K 103 THA
8 Top 10 Credit Card Processing 41 16 -
9 Best Credit Card Terminal ? 37.6K 74 ENG
10 American Credit Card Solutions 938 31 -

Through AdTargeting, we can get rich information about these Credit Card pages.

For example, Credit Card, it has got 12.6K likes and published 28 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Credit Card audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Credit Card keywords research - Adtargeting

PPC for Credit Card - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Credit Card audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Credit Card audience through user interests.

Credit Card keywords research - Adtargeting

PPC for Credit Card - tiktok

Here are some useful articles to help you market your Credit Card business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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