PPC for Dating: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Dating business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Dating
- Target Dating audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Dating and how it can boost your business.
What's PPC for Dating?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Dating business by placing Dating PPC ads in search engines, social media or on websites. But how to develop effective Dating PPC ads? Here are the steps:
5 Step Process To Creating Dating PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Dating ad, which can maximize your advertising revenue.
2. Set a Budget for Your Dating PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Dating ads ROI.
3. Target Dating Audience
You can target Dating audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Dating PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Dating PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Dating Competitors
Learning competitors' PPC strategies can help you understand the Dating audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Dating Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Dating? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Dating on Google, and they are your future customers. To get these potential customers, you need to bid on Dating keywords in AdWords (Google's advertising system) to get your Dating PPC ads to show up prominently in the search results.
Here are some high-quality Dating keywords to help you start a successful Google PPC journey.
| Rank | Dating Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | dating | 1.2M | 1.62 | 34 |
| 2 | gay dating sites | 14.6K | 1.85 | 61 |
| 3 | mature women dating | 45.2K | 1.32 | 10 |
| 4 | plenty of fish dating site | 19.5K | 1.77 | 43 |
| 5 | christian filipina dating site | 5.2K | 0.62 | 36 |
| 6 | dating sites for free no membership | 1.8K | 2.21 | 70 |
| 7 | plenty of fish dating | 10.4K | 1.61 | 36 |
| 8 | swirl dating | 4.0K | 0.71 | 6 |
| 9 | subtle asian dating | 2.9K | 1.84 | 11 |
| 10 | totally free online dating sites | 2.7K | 2.14 | 54 |
See More Dating Keywords
Also, you can use tools such as AdTargeting to monitor the Dating keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Dating website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Dating - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Dating PPC ads. On Bing, you can bid on Dating keywords for a lower price.
Here are the search volume and CPC for some of the top Dating keywords.
| Rank | Dating Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | best dating sites denver | 10 | 0.00 | Low |
| 2 | russian best dating | 0 | 0.00 | Low |
| 3 | japanese dating | 4.1K | 0.06 | High |
| 4 | membership dating | 0 | 0.00 | Low |
| 5 | international cupid dating | 301 | 0.04 | Medium |
| 6 | free russian singles dating websites | 14 | 0.00 | Low |
| 7 | cowboy online dating sites | 10 | 0.00 | Low |
| 8 | thai cupid dating site | 14 | 0.00 | Low |
| 9 | dating site teens | 10 | 0.00 | Low |
| 10 | blendr dating | 20 | 0.11 | Low |
See More Dating Keywords
With these top Dating keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Dating ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Dating audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Dating audience report to give us an insight into the Dating audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Dating game show | 1.1M | F:78.1% M:21.9% | 25-34:38% |
| 2 | Dating in the Dark | 19.4K | F:51% M:49% | 18-24:45% |
| 3 | The Dating Game | 5.8K | F:59% M:41% | 25-34:41% |
| 4 | Blind Dating | 3.3K | F:48% M:52% | 25-34:35% |
When you create Facebook PPC ads, researching other Dating Facebook pages can provide you with inspiration. Here are some popular Dating pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | HK Romance Dating 香港婚活 - Speed Dating & 1 on 1 Dating | 3.0K | 20 | HKG |
| 2 | Uniform Dating | 172.5K | 117 | - |
| 3 | Truthseekers Dating | 424 | 93 | - |
| 4 | Interracial Dating | 1.8M | 88 | USA |
| 5 | Kristen Dating | 135 | 85 | - |
| 6 | Dating Daily | 368.7K | 75 | - |
| 7 | Equestrians.Dating | 16 | 61 | - |
| 8 | Flutter Dating | 66 | 51 | - |
| 9 | 50 Dating Norway | 276 | 47 | - |
| 10 | Ink.Dating | 1.0K | 28 | - |
Through AdTargeting, we can get rich information about these Dating pages.
For example, HK Romance Dating 香港婚活 - Speed Dating & 1 on 1 Dating, it has got 3.0K likes and published 20 ads in total, and its audience is most distributed in HKG. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Dating audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Dating - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Dating audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Dating audience through user interests.
PPC for Dating - tiktok
Here are some useful articles to help you market your Dating business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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