PPC for Dating - Essential Tips & Platforms to Increase Sales

PPC for Dating: Essential Tips & Platforms to Increase Sales

Dating keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Dating business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Dating
  • Target Dating audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Dating and how it can boost your business.

Table of Contents:

What's PPC for Dating?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Dating business by placing Dating PPC ads in search engines, social media or on websites. But how to develop effective Dating PPC ads? Here are the steps:

5 Step Process To Creating Dating PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Dating ad, which can maximize your advertising revenue.

2. Set a Budget for Your Dating PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Dating ads ROI.

3. Target Dating Audience

You can target Dating audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Dating PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Dating PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Dating Competitors

Learning competitors' PPC strategies can help you understand the Dating audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Dating Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Dating? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Dating on Google, and they are your future customers. To get these potential customers, you need to bid on Dating keywords in AdWords (Google's advertising system) to get your Dating PPC ads to show up prominently in the search results.

Here are some high-quality Dating keywords to help you start a successful Google PPC journey.

Rank Dating Keywords Search volume Cost Per Click Paid Difficulty
1 dating 1.2M 1.62 34
2 gay dating sites 14.6K 1.85 61
3 mature women dating 45.2K 1.32 10
4 plenty of fish dating site 19.5K 1.77 43
5 christian filipina dating site 5.2K 0.62 36
6 dating sites for free no membership 1.8K 2.21 70
7 plenty of fish dating 10.4K 1.61 36
8 swirl dating 4.0K 0.71 6
9 subtle asian dating 2.9K 1.84 11
10 totally free online dating sites 2.7K 2.14 54

See More Dating Keywords

Also, you can use tools such as AdTargeting to monitor the Dating keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Dating website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Dating keywords research - Adtargeting

PPC for Dating - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Dating PPC ads. On Bing, you can bid on Dating keywords for a lower price.

Here are the search volume and CPC for some of the top Dating keywords.

Rank Dating Keywords Search volume Cost Per Click Paid Difficulty
1 best dating sites denver 10 0.00 Low
2 russian best dating 0 0.00 Low
3 japanese dating 4.1K 0.06 High
4 membership dating 0 0.00 Low
5 international cupid dating 301 0.04 Medium
6 free russian singles dating websites 14 0.00 Low
7 cowboy online dating sites 10 0.00 Low
8 thai cupid dating site 14 0.00 Low
9 dating site teens 10 0.00 Low
10 blendr dating 20 0.11 Low

See More Dating Keywords

With these top Dating keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Dating ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Dating audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Dating audience report to give us an insight into the Dating audience.

Rank Interests Audience Gender Age
1 Dating game show 1.1M F:78.1% M:21.9% 25-34:38%
2 Dating in the Dark 19.4K F:51% M:49% 18-24:45%
3 The Dating Game 5.8K F:59% M:41% 25-34:41%
4 Blind Dating 3.3K F:48% M:52% 25-34:35%

When you create Facebook PPC ads, researching other Dating Facebook pages can provide you with inspiration. Here are some popular Dating pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 HK Romance Dating 香港婚活 - Speed Dating & 1 on 1 Dating 3.0K 20 HKG
2 Uniform Dating 172.5K 117 -
3 Truthseekers Dating 424 93 -
4 Interracial Dating 1.8M 88 USA
5 Kristen Dating 135 85 -
6 Dating Daily 368.7K 75 -
7 Equestrians.Dating 16 61 -
8 Flutter Dating 66 51 -
9 50 Dating Norway 276 47 -
10 Ink.Dating 1.0K 28 -

Through AdTargeting, we can get rich information about these Dating pages.

For example, HK Romance Dating 香港婚活 - Speed Dating & 1 on 1 Dating, it has got 3.0K likes and published 20 ads in total, and its audience is most distributed in HKG. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Dating audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Dating keywords research - Adtargeting

PPC for Dating - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Dating audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Dating audience through user interests.

Dating keywords research - Adtargeting

PPC for Dating - tiktok

Here are some useful articles to help you market your Dating business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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