PPC for Debt - Essential Tips & Platforms to Increase Sales

PPC for Debt: Essential Tips & Platforms to Increase Sales

Debt keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Debt business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Debt
  • Target Debt audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Debt and how it can boost your business.

Table of Contents:

What's PPC for Debt?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Debt business by placing Debt PPC ads in search engines, social media or on websites. But how to develop effective Debt PPC ads? Here are the steps:

5 Step Process To Creating Debt PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Debt ad, which can maximize your advertising revenue.

2. Set a Budget for Your Debt PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Debt ads ROI.

3. Target Debt Audience

You can target Debt audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Debt PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Debt PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Debt Competitors

Learning competitors' PPC strategies can help you understand the Debt audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Debt Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Debt? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Debt on Google, and they are your future customers. To get these potential customers, you need to bid on Debt keywords in AdWords (Google's advertising system) to get your Debt PPC ads to show up prominently in the search results.

Here are some high-quality Debt keywords to help you start a successful Google PPC journey.

Rank Debt Keywords Search volume Cost Per Click Paid Difficulty
1 debt 201.0K 7.11 5
2 become debt free 1.0K 8.69 36
3 best debt management companies 480 25.67 65
4 debt forgiveness 6.6K 16.75 42
5 warrant in debt 1.0K 6.86 5
6 credit card debt relief government program 1.6K 11.87 60
7 debt review loans 1.9K 5.59 83
8 stop paying credit card debt and stop worrying about it 590 9.47 56
9 hecs debt 5.4K 3.22 1
10 debt collection services 1.9K 11.25 44

See More Debt Keywords

Also, you can use tools such as AdTargeting to monitor the Debt keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Debt website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Debt keywords research - Adtargeting

PPC for Debt - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Debt PPC ads. On Bing, you can bid on Debt keywords for a lower price.

Here are the search volume and CPC for some of the top Debt keywords.

Rank Debt Keywords Search volume Cost Per Click Paid Difficulty
1 maryland debt 18 0.00 Low
2 us national debt year 0 0.00 Low
3 dfas pay my debt 21 0.00 Low
4 statute barred debt definition 0 0.00 Low
5 current national debt today 46 0.00 Low
6 government debt year 0 0.00 Low
7 does national debt mean 0 0.00 Low
8 debt based financing 10 0.00 Low
9 interest national debt year 0 0.00 Low
10 federal debt year year 0 0.00 Low

See More Debt Keywords

With these top Debt keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Debt ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Debt audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Debt audience report to give us an insight into the Debt audience.

Rank Interests Audience Gender Age
1 Government debt 11.5M F:44.3% M:55.7% 25-34:38%
2 Collateralized debt obligation 1.7M F:45.9% M:54.1% 25-34:53%
3 Consumer debt 507.7K F:34.7% M:65.3% 25-34:39%
4 Fair Debt Collection Practices Act 52.7K F:74% M:26% 65+:41%
5 Money as Debt 170 F:70% M:30% 45-54:12

When you create Facebook PPC ads, researching other Debt Facebook pages can provide you with inspiration. Here are some popular Debt pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 MNP Debt 17.8K 305 CAN
2 Debt Busters 2.2K 208 AUS
3 Beyond Debt 25.3K 48 AUS
4 Now Debt 309 35 CAN
5 Debt Council 345 31 -
6 Debt Guidance 27.9K 21 -
7 Debt Independence 9.5K 21 -
8 Debt Saving 123 16 -
9 Debt.com 42.5K 154 THA
10 Debt Comparisons 56.2K 95 USA

Through AdTargeting, we can get rich information about these Debt pages.

For example, MNP Debt, it has got 17.8K likes and published 305 ads in total, and its audience is most distributed in CAN. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Debt audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Debt keywords research - Adtargeting

PPC for Debt - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Debt audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Debt audience through user interests.

Debt keywords research - Adtargeting

PPC for Debt - tiktok

Here are some useful articles to help you market your Debt business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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