PPC for Debt: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Debt business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Debt
- Target Debt audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Debt and how it can boost your business.
What's PPC for Debt?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Debt business by placing Debt PPC ads in search engines, social media or on websites. But how to develop effective Debt PPC ads? Here are the steps:
5 Step Process To Creating Debt PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Debt ad, which can maximize your advertising revenue.
2. Set a Budget for Your Debt PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Debt ads ROI.
3. Target Debt Audience
You can target Debt audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Debt PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Debt PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Debt Competitors
Learning competitors' PPC strategies can help you understand the Debt audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Debt Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Debt? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Debt on Google, and they are your future customers. To get these potential customers, you need to bid on Debt keywords in AdWords (Google's advertising system) to get your Debt PPC ads to show up prominently in the search results.
Here are some high-quality Debt keywords to help you start a successful Google PPC journey.
| Rank | Debt Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | debt | 201.0K | 7.11 | 5 |
| 2 | become debt free | 1.0K | 8.69 | 36 |
| 3 | best debt management companies | 480 | 25.67 | 65 |
| 4 | debt forgiveness | 6.6K | 16.75 | 42 |
| 5 | warrant in debt | 1.0K | 6.86 | 5 |
| 6 | credit card debt relief government program | 1.6K | 11.87 | 60 |
| 7 | debt review loans | 1.9K | 5.59 | 83 |
| 8 | stop paying credit card debt and stop worrying about it | 590 | 9.47 | 56 |
| 9 | hecs debt | 5.4K | 3.22 | 1 |
| 10 | debt collection services | 1.9K | 11.25 | 44 |
See More Debt Keywords
Also, you can use tools such as AdTargeting to monitor the Debt keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Debt website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Debt - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Debt PPC ads. On Bing, you can bid on Debt keywords for a lower price.
Here are the search volume and CPC for some of the top Debt keywords.
| Rank | Debt Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | maryland debt | 18 | 0.00 | Low |
| 2 | us national debt year | 0 | 0.00 | Low |
| 3 | dfas pay my debt | 21 | 0.00 | Low |
| 4 | statute barred debt definition | 0 | 0.00 | Low |
| 5 | current national debt today | 46 | 0.00 | Low |
| 6 | government debt year | 0 | 0.00 | Low |
| 7 | does national debt mean | 0 | 0.00 | Low |
| 8 | debt based financing | 10 | 0.00 | Low |
| 9 | interest national debt year | 0 | 0.00 | Low |
| 10 | federal debt year year | 0 | 0.00 | Low |
See More Debt Keywords
With these top Debt keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Debt ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Debt audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Debt audience report to give us an insight into the Debt audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Government debt | 11.5M | F:44.3% M:55.7% | 25-34:38% |
| 2 | Collateralized debt obligation | 1.7M | F:45.9% M:54.1% | 25-34:53% |
| 3 | Consumer debt | 507.7K | F:34.7% M:65.3% | 25-34:39% |
| 4 | Fair Debt Collection Practices Act | 52.7K | F:74% M:26% | 65+:41% |
| 5 | Money as Debt | 170 | F:70% M:30% | 45-54:12 |
When you create Facebook PPC ads, researching other Debt Facebook pages can provide you with inspiration. Here are some popular Debt pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | MNP Debt | 17.8K | 305 | CAN |
| 2 | Debt Busters | 2.2K | 208 | AUS |
| 3 | Beyond Debt | 25.3K | 48 | AUS |
| 4 | Now Debt | 309 | 35 | CAN |
| 5 | Debt Council | 345 | 31 | - |
| 6 | Debt Guidance | 27.9K | 21 | - |
| 7 | Debt Independence | 9.5K | 21 | - |
| 8 | Debt Saving | 123 | 16 | - |
| 9 | Debt.com | 42.5K | 154 | THA |
| 10 | Debt Comparisons | 56.2K | 95 | USA |
Through AdTargeting, we can get rich information about these Debt pages.
For example, MNP Debt, it has got 17.8K likes and published 305 ads in total, and its audience is most distributed in CAN. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Debt audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Debt - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Debt audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Debt audience through user interests.
PPC for Debt - tiktok
Here are some useful articles to help you market your Debt business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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