PPC for Consultants: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Consultants business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Consultants
- Target Consultants audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Consultants and how it can boost your business.
What's PPC for Consultants?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Consultants business by placing Consultants PPC ads in search engines, social media or on websites. But how to develop effective Consultants PPC ads? Here are the steps:
5 Step Process To Creating Consultants PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Consultants ad, which can maximize your advertising revenue.
2. Set a Budget for Your Consultants PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Consultants ads ROI.
3. Target Consultants Audience
You can target Consultants audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Consultants PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Consultants PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Consultants Competitors
Learning competitors' PPC strategies can help you understand the Consultants audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Consultants Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Consultants? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Consultants on Google, and they are your future customers. To get these potential customers, you need to bid on Consultants keywords in AdWords (Google's advertising system) to get your Consultants PPC ads to show up prominently in the search results.
Here are some high-quality Consultants keywords to help you start a successful Google PPC journey.
| Rank | Consultants Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Consultants Keywords
Also, you can use tools such as AdTargeting to monitor the Consultants keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Consultants website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Consultants - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Consultants PPC ads. On Bing, you can bid on Consultants keywords for a lower price.
Here are the search volume and CPC for some of the top Consultants keywords.
| Rank | Consultants Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | consultants | 614 | 0.23 | High |
| 2 | xerox buck consultants | 0 | 0.00 | Low |
| 3 | training consultants | 746 | 0.07 | High |
| 4 | m e consultants | 11 | 0.00 | Low |
| 5 | international consultants group | 0 | 0.00 | Low |
| 6 | media planning consultants | 10 | 0.00 | Low |
| 7 | global data consultants llc | 16 | 0.00 | Low |
| 8 | consultants health | 12 | 0.00 | Low |
| 9 | e m s consultants inc | 0 | 0.00 | Low |
| 10 | qualified plan consultants | 15 | 0.00 | Low |
See More Consultants Keywords
With these top Consultants keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Consultants ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Consultants audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Consultants audience report to give us an insight into the Consultants audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Roland Berger Strategy Consultants | 30.1K | F:14% M:86% | 18-24:49% |
When you create Facebook PPC ads, researching other Consultants Facebook pages can provide you with inspiration. Here are some popular Consultants pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Canam Consultants | 36.8K | 152 | IND |
| 2 | Cor Consultants | 232 | 47 | - |
| 3 | Goviza Consultants | 2.3K | 30 | IND |
| 4 | Perspectiv consultants | 2.6K | 27 | GMB |
| 5 | Connected Consultants | 182 | 20 | USA |
| 6 | Jumeira Consultants | 375 | 19 | - |
| 7 | Rietway Consultants | 6 | 19 | - |
| 8 | KFA Consultants | 30.9K | 18 | - |
| 9 | Truway Consultants | 5.2K | 16 | - |
| 10 | COSMO Consultants | 32.0K | 15 | IND |
Through AdTargeting, we can get rich information about these Consultants pages.
For example, Canam Consultants, it has got 36.8K likes and published 152 ads in total, and its audience is most distributed in IND. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Consultants audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Consultants - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Consultants audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Consultants audience through user interests.
PPC for Consultants - tiktok
Here are some useful articles to help you market your Consultants business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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