PPC for Consultants - Essential Tips & Platforms to Increase Sales

PPC for Consultants: Essential Tips & Platforms to Increase Sales

Consultants keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Consultants business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Consultants
  • Target Consultants audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Consultants and how it can boost your business.

Table of Contents:

What's PPC for Consultants?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Consultants business by placing Consultants PPC ads in search engines, social media or on websites. But how to develop effective Consultants PPC ads? Here are the steps:

5 Step Process To Creating Consultants PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Consultants ad, which can maximize your advertising revenue.

2. Set a Budget for Your Consultants PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Consultants ads ROI.

3. Target Consultants Audience

You can target Consultants audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Consultants PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Consultants PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Consultants Competitors

Learning competitors' PPC strategies can help you understand the Consultants audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Consultants Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Consultants? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Consultants on Google, and they are your future customers. To get these potential customers, you need to bid on Consultants keywords in AdWords (Google's advertising system) to get your Consultants PPC ads to show up prominently in the search results.

Here are some high-quality Consultants keywords to help you start a successful Google PPC journey.

Rank Consultants Keywords Search volume Cost Per Click Paid Difficulty

See More Consultants Keywords

Also, you can use tools such as AdTargeting to monitor the Consultants keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Consultants website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Consultants keywords research - Adtargeting

PPC for Consultants - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Consultants PPC ads. On Bing, you can bid on Consultants keywords for a lower price.

Here are the search volume and CPC for some of the top Consultants keywords.

Rank Consultants Keywords Search volume Cost Per Click Paid Difficulty
1 consultants 614 0.23 High
2 xerox buck consultants 0 0.00 Low
3 training consultants 746 0.07 High
4 m e consultants 11 0.00 Low
5 international consultants group 0 0.00 Low
6 media planning consultants 10 0.00 Low
7 global data consultants llc 16 0.00 Low
8 consultants health 12 0.00 Low
9 e m s consultants inc 0 0.00 Low
10 qualified plan consultants 15 0.00 Low

See More Consultants Keywords

With these top Consultants keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Consultants ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Consultants audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Consultants audience report to give us an insight into the Consultants audience.

Rank Interests Audience Gender Age
1 Roland Berger Strategy Consultants 30.1K F:14% M:86% 18-24:49%

When you create Facebook PPC ads, researching other Consultants Facebook pages can provide you with inspiration. Here are some popular Consultants pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Canam Consultants 36.8K 152 IND
2 Cor Consultants 232 47 -
3 Goviza Consultants 2.3K 30 IND
4 Perspectiv consultants 2.6K 27 GMB
5 Connected Consultants 182 20 USA
6 Jumeira Consultants 375 19 -
7 Rietway Consultants 6 19 -
8 KFA Consultants 30.9K 18 -
9 Truway Consultants 5.2K 16 -
10 COSMO Consultants 32.0K 15 IND

Through AdTargeting, we can get rich information about these Consultants pages.

For example, Canam Consultants, it has got 36.8K likes and published 152 ads in total, and its audience is most distributed in IND. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Consultants audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Consultants keywords research - Adtargeting

PPC for Consultants - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Consultants audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Consultants audience through user interests.

Consultants keywords research - Adtargeting

PPC for Consultants - tiktok

Here are some useful articles to help you market your Consultants business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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