Online Marketing for Financial Insurance: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Financial Insurance is lucrative. The reasons are simple:
- More and more people are looking for Financial Insurance online
- Your competitors are turning to Financial Insurance marketing
- It is cheaper for Financial Insurance to market online
What should you consider and implement to make sure your Financial Insurance grows online? Here are some good strategies.
Build Social Marketing for Financial Insurance
Social media is growing rapidly, and it’s an affordable way to gain Financial Insurance customers.
It’s good to promote Financial Insurance on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Financial Insurance.
- Add a bio to each page you create and include your Financial Insurance’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Financial Insurance products, services, and promotions. And post high-quality Financial Insurance photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Financial Insurance reach, you can use social media advertising. It can reach lots of Financial Insurance audience at a low cost.
Some tools can help you target Financial Insurance audience precisely to improve your Financial Insurance ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Financial Insurance interests on Facebook and TikTok
- Analyzing Financial Insurance keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Financial Insurance audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Financial services | 218.4M | F:34.2% M:65.8% | 25-34:37% |
| 2 | Insurance | 399.9M | F:41.2% M:58.8% | 25-34:34% |
| 3 | Financial market | 27.9M | F:24.2% M:75.8% | 25-34:40% |
| 4 | Life insurance | 73.2M | F:43.2% M:56.8% | 25-34:34% |
| 5 | Financial adviser | 15.9M | F:43.7% M:56.3% | 25-34:32% |
| 6 | Vehicle insurance | 66.1M | F:37.2% M:62.8% | 25-34:31% |
| 7 | Financial technology | 11.0M | F:28.6% M:71.4% | 25-34:40% |
| 8 | Health insurance | 59.2M | F:48.2% M:51.8% | 25-34:28% |
| 9 | Financial accounting | 9.3M | F:43.2% M:56.8% | 25-34:39% |
| 10 | Insurance policy | 10.9M | F:42.5% M:57.5% | 25-34:28% |
Meanwhile, here are some popular Facebook Financial Insurance pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | AmTrust Financial Insurance | 1.7K | 50 | - |
| 2 | Monteith Group Financial & Insurance Services | 184 | 40 | - |
| 3 | Providence Financial & Insurance Services, Inc. | 792 | 28 | - |
| 4 | The Richards Group - Financial, Insurance & HR Solutions | 435 | 18 | - |
| 5 | Allstar Financial Insurance | 193 | 13 | - |
If you want to analyze these Financial Insurance pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Financial Insurance - social marketing
Use PPC to Promote Your Financial Insurance
PPC (Pay-per-Click) is an advertising model, and you can place Financial Insurance ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Financial Insurance PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Financial Insurance” is searched 1.0K per month on Google. This means that your "Financial Insurance" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Financial Insurance customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Financial Insurance keywords to reach Financial Insurance audience.
We list some potential Financial Insurance Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Financial Insurance business.
Head Keywords for Financial Insurance
| Rank | Financial Insurance Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | financial insurance | 1.0K | 8.69 | 17 |
| 2 | smartfinancial insurance | 1.6K | 15.58 | 54 |
| 3 | sunlife dental | 13.3K | 4.03 | 8 |
Long-Tail Keywords for Financial Insurance
| Rank | Financial Insurance Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | thrivent financial insurance | 170 | 3.30 | 15 |
| 2 | lincoln financial insurance | 260 | 5.99 | 23 |
| 3 | pc financial insurance broker inc | 170 | 9.12 | 46 |
| 4 | country financial insurance company | 210 | 8.81 | 25 |
| 5 | pc financial insurance | 1.0K | 7.20 | 30 |
| 6 | answer financial insurance | 390 | 19.34 | 41 |
| 7 | country financial insurance | 5.4K | 16.19 | 35 |
| 8 | financial insurance company | 260 | 5.24 | 22 |
| 9 | sun life financial insurance | 590 | 2.84 | 24 |
| 10 | financial link takaful etiqa | 170 | 0.53 | 0 |
| 11 | lincoln short term disability | 590 | 2.15 | 6 |
| 12 | state auto financial corp | 170 | 0.00 | 2 |
| 13 | home protection insurance | 3.6K | 8.54 | 35 |
| 14 | smart financial auto insurance | 260 | 16.46 | 53 |
| 15 | columbia life insurance | 2.4K | 5.92 | 39 |
| 16 | bank owned life insurance | 1.0K | 7.79 | 35 |
| 17 | lincoln financial dental providers | 260 | 4.78 | 17 |
Additional Reading: >PPC for Financial Insurance: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Financial Insurance Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Financial Insurance keywords in your website. AdTargeting can offer you lots of Financial Insurance keywords, moreover, you can monitor competitors' websites to discover the Financial Insurance keywords that drive traffic to them.
Online Marketing for Financial Insurance - SEO
Based on Financial Insurance keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Financial Insurance products, list of best Financial Insurance, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Financial Insurance reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Financial Insurance in Columbus”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Financial Insurance rank higher in Map pack results.
Ready to Start Online Marketing for Financial Insurance?
If you lack experience in conducting Financial Insurance online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Financial Insurance audience. You will easily reduce costs and increase advertising ROI！
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