Online Marketing for Flooring: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Flooring is lucrative. The reasons are simple:
- More and more people are looking for Flooring online
- Your competitors are turning to Flooring marketing
- It is cheaper for Flooring to market online
What should you consider and implement to make sure your Flooring grows online? Here are some good strategies.
Build Social Marketing for Flooring
Social media is growing rapidly, and it’s an affordable way to gain Flooring customers.
It’s good to promote Flooring on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Flooring.
- Add a bio to each page you create and include your Flooring’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Flooring products, services, and promotions. And post high-quality Flooring photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Flooring reach, you can use social media advertising. It can reach lots of Flooring audience at a low cost.
Some tools can help you target Flooring audience precisely to improve your Flooring ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Flooring interests on Facebook and TikTok
- Analyzing Flooring keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Flooring audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Flooring | 32.4M | F:56% M:44% | 25-34:30% |
| 2 | Laminate flooring | 12.8M | F:61.9% M:38.1% | 25-34:30% |
| 3 | Wood flooring | 11.2M | F:58.7% M:41.3% | 25-34:30% |
| 4 | Evorich Flooring | 81.3K | F:53% M:47% | 35-44:38% |
| 5 | Paver (flooring) | 1.6K | F:47% M:53% | 25-34:32% |
| 6 | Bamboo floor | 512.8K | F:62.3% M:37.7% | 25-34:28% |
Meanwhile, here are some popular Facebook Flooring pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | LL Flooring | 291.7K | 388 | USA |
| 2 | Flooring Superstore | 9.4K | 365 | ENG |
| 3 | Flooring King | 8.3K | 162 | - |
| 4 | Flooring Xtra | 28.7K | 68 | - |
| 5 | Aspecta Flooring | 1.7K | 68 | - |
If you want to analyze these Flooring pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Flooring - social marketing
Use PPC to Promote Your Flooring
PPC (Pay-per-Click) is an advertising model, and you can place Flooring ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Flooring PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Flooring” is searched 823.0K per month on Google. This means that your "Flooring" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Flooring customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Flooring keywords to reach Flooring audience.
We list some potential Flooring Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Flooring business.
Head Keywords for Flooring
| Rank | Flooring Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | flooring | 823.0K | 3.63 | 87 |
| 2 | b&q flooring | 12.1K | 1.43 | 100 |
| 3 | chipboard flooring | 12.1K | 0.48 | 100 |
| 4 | vinyl flooring | 550.0K | 1.39 | 100 |
Long-Tail Keywords for Flooring
| Rank | Flooring Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | tarkett vinyl flooring | 4.4K | 1.13 | 100 |
| 2 | b and q laminate flooring | 5.4K | 1.68 | 100 |
| 3 | b and q flooring | 4.4K | 1.32 | 100 |
| 4 | flooring shops near me | 3.6K | 2.10 | 79 |
| 5 | parquet laminate flooring | 5.4K | 1.54 | 100 |
| 6 | trafficmaster laminate flooring | 2.9K | 1.81 | 100 |
| 7 | water resistant laminate flooring | 4.4K | 2.14 | 100 |
| 8 | luxury vinyl flooring | 40.5K | 2.06 | 100 |
| 9 | lowes flooring installation | 5.4K | 9.91 | 63 |
| 10 | laminate flooring near me | 14.8K | 3.09 | 100 |
| 11 | tongue and groove flooring | 9.8K | 1.71 | 100 |
| 12 | flooring places near me | 3.6K | 6.52 | 92 |
| 13 | flooring stores near me | 90.8K | 8.26 | 94 |
| 14 | home depot flooring installation | 6.6K | 8.59 | 84 |
| 15 | linoleum flooring home depot | 5.4K | 1.70 | 100 |
| 16 | mohawk vinyl flooring | 3.6K | 1.58 | 100 |
Additional Reading: >PPC for Flooring: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Flooring Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Flooring keywords in your website. AdTargeting can offer you lots of Flooring keywords, moreover, you can monitor competitors' websites to discover the Flooring keywords that drive traffic to them.
Online Marketing for Flooring - SEO
Based on Flooring keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Flooring products, list of best Flooring, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Flooring reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Flooring in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Flooring rank higher in Map pack results.
Ready to Start Online Marketing for Flooring?
If you lack experience in conducting Flooring online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Flooring audience. You will easily reduce costs and increase advertising ROI！
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