Online Marketing for Financial Services : Strategies & Tools to Boost Your Business

Online Marketing for Financial Services: Strategies & Tools to Boost Your Business

Financial Services keywords research - Adtargeting

There is no doubt that online marketing for Financial Services is lucrative. The reasons are simple:

  • More and more people are looking for Financial Services online
  • Your competitors are turning to Financial Services marketing
  • It is cheaper for Financial Services to market online

What should you consider and implement to make sure your Financial Services grows online? Here are some good strategies.

Build Social Marketing for Financial Services

Social media is growing rapidly, and it’s an affordable way to gain Financial Services customers.

It’s good to promote Financial Services on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Financial Services.
  2. Add a bio to each page you create and include your Financial Services’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Financial Services products, services, and promotions. And post high-quality Financial Services photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Financial Services reach, you can use social media advertising. It can reach lots of Financial Services audience at a low cost.

Some tools can help you target Financial Services audience precisely to improve your Financial Services ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Financial Services interests on Facebook and TikTok
  • Analyzing Financial Services keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Financial Services audience on Facebook:

Rank Interests Audience Gender Age
1 Financial services 218.4M F:34.2% M:65.8% 25-34:37%
2 PNC Financial Services 2.4M F:63.6% M:36.4% 25-34:27%
3 Financial Services Authority 364.0K F:22.6% M:77.4% 25-34:34%
4 Oracle Financial Services Software 301.1K F:54.6% M:45.4% 25-34:44%
5 Financial Services Agency 14.7K F:47% M:53% 25-34:24%
6 Infrastructure Leasing & Financial Services 11.7K F:16% M:84% 25-34:55%
7 Money transmitter 1.1M F:42% M:58% 25-34:40%
8 Zurich Insurance Group 986.6K F:43.4% M:56.6% 25-34:26%
9 Primerica 242.4K F:57.6% M:42.4% 35-44:29%
10 LPL Financial 46.8K F:57% M:43% 45-54:27%

Meanwhile, here are some popular Facebook Financial Services pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Volkswagen Financial Services 25.9K 158 DEU
2 Abich Financial Services 973 95 -
3 Stidham Financial Services 303 45 -
4 Oreana Financial Services 428 30 -
5 Prudent Financial Services 4.4K 26 -

If you want to analyze these Financial Services pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Financial Services - social marketing

online marketing for Financial Services - social marketing

Use PPC to Promote Your Financial Services

PPC (Pay-per-Click) is an advertising model, and you can place Financial Services ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Financial Services PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Financial Services” is searched 0 per month on Google. This means that your "Financial Services" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Financial Services customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Financial Services keywords to reach Financial Services audience.

We list some potential Financial Services Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Financial Services business.

Head Keywords for Financial Services

Rank Financial Services Keywords Search volume Cost Per Click Paid Difficulty

Long-Tail Keywords for Financial Services

Rank Financial Services Keywords Search volume Cost Per Click Paid Difficulty
1 honda financial services payment 5.4K 2.79 11
2 financial services regulatory authority 720 4.23 0
3 first financial services 720 2.75 13
4 national financial services llc fidelity 480 12.16 4
5 fidelity financial services 480 3.77 13
6 tiaa financial services 2.4K 1.65 4
7 pc financial services private limited 390 2.20 15
8 ally financial services 1.9K 5.56 8
9 banking financial services 1.3K 5.99 9
10 incred financial services limited 2.4K 0.60 15
11 guardian financial services 880 5.42 10
12 hdb financial services emi card 590 0.38 27
13 fedbank financial services limited 3.6K 0.17 4
14 digital financial services 1.6K 4.20 13
15 allstate financial services 720 6.71 11
16 contis financial services ltd 590 1.52 13
17 ujjivan financial services ltd 1.6K 0.12 2
18 lyons financial services 590 3.13 22
19 convoy financial services limited 390 0.85 9
20 international financial services centre 110.0K 0.12 0

Grow SEO for Your Financial Services Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Financial Services keywords in your website. AdTargeting can offer you lots of Financial Services keywords, moreover, you can monitor competitors' websites to discover the Financial Services keywords that drive traffic to them.

Financial Services keywords research - Adtargeting

Online Marketing for Financial Services - SEO

Based on Financial Services keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Financial Services products, list of best Financial Services, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Financial Services reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Financial Services in Seattle”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Financial Services rank higher in Map pack results.

Ready to Start Online Marketing for Financial Services?

If you lack experience in conducting Financial Services online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Financial Services audience. You will easily reduce costs and increase advertising ROI!

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