Online Marketing for Financial Services: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Financial Services is lucrative. The reasons are simple:
- More and more people are looking for Financial Services online
- Your competitors are turning to Financial Services marketing
- It is cheaper for Financial Services to market online
What should you consider and implement to make sure your Financial Services grows online? Here are some good strategies.
Build Social Marketing for Financial Services
Social media is growing rapidly, and it’s an affordable way to gain Financial Services customers.
It’s good to promote Financial Services on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Financial Services.
- Add a bio to each page you create and include your Financial Services’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Financial Services products, services, and promotions. And post high-quality Financial Services photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Financial Services reach, you can use social media advertising. It can reach lots of Financial Services audience at a low cost.
Some tools can help you target Financial Services audience precisely to improve your Financial Services ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Financial Services interests on Facebook and TikTok
- Analyzing Financial Services keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Financial Services audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Financial services | 218.4M | F:34.2% M:65.8% | 25-34:37% |
| 2 | PNC Financial Services | 2.4M | F:63.6% M:36.4% | 25-34:27% |
| 3 | Financial Services Authority | 364.0K | F:22.6% M:77.4% | 25-34:34% |
| 4 | Oracle Financial Services Software | 301.1K | F:54.6% M:45.4% | 25-34:44% |
| 5 | Financial Services Agency | 14.7K | F:47% M:53% | 25-34:24% |
| 6 | Infrastructure Leasing & Financial Services | 11.7K | F:16% M:84% | 25-34:55% |
| 7 | Money transmitter | 1.1M | F:42% M:58% | 25-34:40% |
| 8 | Zurich Insurance Group | 986.6K | F:43.4% M:56.6% | 25-34:26% |
| 9 | Primerica | 242.4K | F:57.6% M:42.4% | 35-44:29% |
| 10 | LPL Financial | 46.8K | F:57% M:43% | 45-54:27% |
Meanwhile, here are some popular Facebook Financial Services pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Volkswagen Financial Services | 25.9K | 158 | DEU |
| 2 | Abich Financial Services | 973 | 95 | - |
| 3 | Stidham Financial Services | 303 | 45 | - |
| 4 | Oreana Financial Services | 428 | 30 | - |
| 5 | Prudent Financial Services | 4.4K | 26 | - |
If you want to analyze these Financial Services pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Financial Services - social marketing
Use PPC to Promote Your Financial Services
PPC (Pay-per-Click) is an advertising model, and you can place Financial Services ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Financial Services PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Financial Services” is searched 0 per month on Google. This means that your "Financial Services" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Financial Services customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Financial Services keywords to reach Financial Services audience.
We list some potential Financial Services Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Financial Services business.
Head Keywords for Financial Services
| Rank | Financial Services Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
Long-Tail Keywords for Financial Services
| Rank | Financial Services Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | honda financial services payment | 5.4K | 2.79 | 11 |
| 2 | financial services regulatory authority | 720 | 4.23 | 0 |
| 3 | first financial services | 720 | 2.75 | 13 |
| 4 | national financial services llc fidelity | 480 | 12.16 | 4 |
| 5 | fidelity financial services | 480 | 3.77 | 13 |
| 6 | tiaa financial services | 2.4K | 1.65 | 4 |
| 7 | pc financial services private limited | 390 | 2.20 | 15 |
| 8 | ally financial services | 1.9K | 5.56 | 8 |
| 9 | banking financial services | 1.3K | 5.99 | 9 |
| 10 | incred financial services limited | 2.4K | 0.60 | 15 |
| 11 | guardian financial services | 880 | 5.42 | 10 |
| 12 | hdb financial services emi card | 590 | 0.38 | 27 |
| 13 | fedbank financial services limited | 3.6K | 0.17 | 4 |
| 14 | digital financial services | 1.6K | 4.20 | 13 |
| 15 | allstate financial services | 720 | 6.71 | 11 |
| 16 | contis financial services ltd | 590 | 1.52 | 13 |
| 17 | ujjivan financial services ltd | 1.6K | 0.12 | 2 |
| 18 | lyons financial services | 590 | 3.13 | 22 |
| 19 | convoy financial services limited | 390 | 0.85 | 9 |
| 20 | international financial services centre | 110.0K | 0.12 | 0 |
Additional Reading: >PPC for Financial Services: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Financial Services Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Financial Services keywords in your website. AdTargeting can offer you lots of Financial Services keywords, moreover, you can monitor competitors' websites to discover the Financial Services keywords that drive traffic to them.
Online Marketing for Financial Services - SEO
Based on Financial Services keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Financial Services products, list of best Financial Services, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Financial Services reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Financial Services in Austin”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Financial Services rank higher in Map pack results.
Ready to Start Online Marketing for Financial Services?
If you lack experience in conducting Financial Services online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Financial Services audience. You will easily reduce costs and increase advertising ROI！
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