Online Marketing for Fitness: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Fitness is lucrative. The reasons are simple:
- More and more people are looking for Fitness online
- Your competitors are turning to Fitness marketing
- It is cheaper for Fitness to market online
What should you consider and implement to make sure your Fitness grows online? Here are some good strategies.
Build Social Marketing for Fitness
Social media is growing rapidly, and it’s an affordable way to gain Fitness customers.
It’s good to promote Fitness on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Fitness.
- Add a bio to each page you create and include your Fitness’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Fitness products, services, and promotions. And post high-quality Fitness photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Fitness reach, you can use social media advertising. It can reach lots of Fitness audience at a low cost.
Some tools can help you target Fitness audience precisely to improve your Fitness ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Fitness interests on Facebook and TikTok
- Analyzing Fitness keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Fitness audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Fitness and wellness | 1.3B | F:43.7% M:56.3% | 25-34:36% |
| 2 | Physical fitness | 798.3M | F:41.9% M:58.1% | 25-34:37% |
| 3 | Men's Fitness | 58.6M | F:20.3% M:79.7% | 25-34:47% |
| 4 | Muscle & Fitness | 48.4M | F:26.5% M:73.5% | 25-34:46% |
| 5 | Fitness (biology) | 28.0M | F:20.8% M:79.2% | 25-34:38% |
| 6 | Fitness Girls | 24.9M | F:43.9% M:56.1% | 25-34:46% |
| 7 | International Federation of BodyBuilding & Fitness | 17.3M | F:18.5% M:81.5% | 25-34:43% |
| 8 | Bodybuilding & Fitness | 17.1M | F:7.8% M:92.2% | 25-34:51% |
| 9 | Anytime Fitness | 15.1M | F:50.3% M:49.7% | 25-34:38% |
| 10 | General fitness training | 11.4M | F:59.6% M:40.4% | 25-34:32% |
Meanwhile, here are some popular Facebook Fitness pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 247 Fitness | 1.9K | 106 | - |
| 2 | 10 Fitness | 9.6K | 104 | USA |
| 3 | 360 Fitness | 14.0K | 28 | - |
| 4 | 2021 Fitness | 236 | 18 | - |
| 5 | 305 Fitness | 15.3K | 149 | - |
If you want to analyze these Fitness pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Fitness - social marketing
Use PPC to Promote Your Fitness
PPC (Pay-per-Click) is an advertising model, and you can place Fitness ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Fitness PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Fitness” is searched 7.3M per month on Google. This means that your "Fitness" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Fitness customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Fitness keywords to reach Fitness audience.
We list some potential Fitness Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Fitness business.
Head Keywords for Fitness
| Rank | Fitness Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | fitness | 7.3M | 1.19 | 10 |
| 2 | fitness 2000 | 8.2K | 1.08 | 4 |
| 3 | fitness instructor | 13.9K | 2.97 | 16 |
| 4 | fitness program | 28.2K | 2.11 | 22 |
| 5 | physical fitness | 153.3K | 0.37 | 11 |
| 6 | fitnesspal | 38.3K | 0.91 | 4 |
| 7 | outdoor fitness | 12.2K | 1.19 | 62 |
| 8 | fitness classes | 39.8K | 2.95 | 14 |
| 9 | flex fitness | 34.0K | 2.24 | 18 |
| 10 | fitness exercise | 101.4K | 0.91 | 19 |
| 11 | powerhouse fitness | 15.4K | 1.30 | 17 |
| 12 | inspire fitness | 15.6K | 1.38 | 100 |
Long-Tail Keywords for Fitness
| Rank | Fitness Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | la fitness membership | 33.6K | 1.18 | 19 |
| 2 | pahla b fitness | 19.3K | 3.47 | 1 |
| 3 | muscle and fitness | 18.5K | 1.11 | 12 |
| 4 | club 4 fitness | 21.2K | 0.66 | 7 |
| 5 | health and fitness | 75.6K | 1.26 | 4 |
| 6 | 30 day fitness challenge | 13.3K | 1.78 | 31 |
| 7 | anytime fitness price | 28.9K | 1.10 | 23 |
| 8 | blink fitness near me | 22.1K | 109.39 | 12 |
Additional Reading: >PPC for Fitness: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Fitness Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Fitness keywords in your website. AdTargeting can offer you lots of Fitness keywords, moreover, you can monitor competitors' websites to discover the Fitness keywords that drive traffic to them.
Online Marketing for Fitness - SEO
Based on Fitness keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Fitness products, list of best Fitness, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Fitness reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Fitness in Los Angeles”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Fitness rank higher in Map pack results.
Ready to Start Online Marketing for Fitness?
If you lack experience in conducting Fitness online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Fitness audience. You will easily reduce costs and increase advertising ROI！
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