Online Marketing for Fitness : Strategies & Tools to Boost Your Business

Online Marketing for Fitness: Strategies & Tools to Boost Your Business

Fitness keywords research - Adtargeting

There is no doubt that online marketing for Fitness is lucrative. The reasons are simple:

  • More and more people are looking for Fitness online
  • Your competitors are turning to Fitness marketing
  • It is cheaper for Fitness to market online

What should you consider and implement to make sure your Fitness grows online? Here are some good strategies.

Build Social Marketing for Fitness

Social media is growing rapidly, and it’s an affordable way to gain Fitness customers.

It’s good to promote Fitness on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Fitness.
  2. Add a bio to each page you create and include your Fitness’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Fitness products, services, and promotions. And post high-quality Fitness photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Fitness reach, you can use social media advertising. It can reach lots of Fitness audience at a low cost.

Some tools can help you target Fitness audience precisely to improve your Fitness ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Fitness interests on Facebook and TikTok
  • Analyzing Fitness keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Fitness audience on Facebook:

Rank Interests Audience Gender Age
1 Fitness and wellness 1.3B F:43.7% M:56.3% 25-34:36%
2 Physical fitness 798.3M F:41.9% M:58.1% 25-34:37%
3 Men's Fitness 58.6M F:20.3% M:79.7% 25-34:47%
4 Muscle & Fitness 48.4M F:26.5% M:73.5% 25-34:46%
5 Fitness (biology) 28.0M F:20.8% M:79.2% 25-34:38%
6 Fitness Girls 24.9M F:43.9% M:56.1% 25-34:46%
7 International Federation of BodyBuilding & Fitness 17.3M F:18.5% M:81.5% 25-34:43%
8 Bodybuilding & Fitness 17.1M F:7.8% M:92.2% 25-34:51%
9 Anytime Fitness 15.1M F:50.3% M:49.7% 25-34:38%
10 General fitness training 11.4M F:59.6% M:40.4% 25-34:32%

Meanwhile, here are some popular Facebook Fitness pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 247 Fitness 1.9K 106 -
2 10 Fitness 9.6K 104 USA
3 360 Fitness 14.0K 28 -
4 2021 Fitness 236 18 -
5 305 Fitness 15.3K 149 -

If you want to analyze these Fitness pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Fitness - social marketing

online marketing for Fitness - social marketing

Use PPC to Promote Your Fitness

PPC (Pay-per-Click) is an advertising model, and you can place Fitness ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Fitness PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Fitness” is searched 7.3M per month on Google. This means that your "Fitness" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Fitness customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Fitness keywords to reach Fitness audience.

We list some potential Fitness Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Fitness business.

Head Keywords for Fitness

Rank Fitness Keywords Search volume Cost Per Click Paid Difficulty
1 fitness 7.3M 1.19 10
2 fitness 2000 8.2K 1.08 4
3 fitness instructor 13.9K 2.97 16
4 fitness program 28.2K 2.11 22
5 physical fitness 153.3K 0.37 11
6 fitnesspal 38.3K 0.91 4
7 outdoor fitness 12.2K 1.19 62
8 fitness classes 39.8K 2.95 14
9 flex fitness 34.0K 2.24 18
10 fitness exercise 101.4K 0.91 19
11 powerhouse fitness 15.4K 1.30 17
12 inspire fitness 15.6K 1.38 100

Long-Tail Keywords for Fitness

Rank Fitness Keywords Search volume Cost Per Click Paid Difficulty
1 la fitness membership 33.6K 1.18 19
2 pahla b fitness 19.3K 3.47 1
3 muscle and fitness 18.5K 1.11 12
4 club 4 fitness 21.2K 0.66 7
5 health and fitness 75.6K 1.26 4
6 30 day fitness challenge 13.3K 1.78 31
7 anytime fitness price 28.9K 1.10 23
8 blink fitness near me 22.1K 109.39 12

Grow SEO for Your Fitness Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Fitness keywords in your website. AdTargeting can offer you lots of Fitness keywords, moreover, you can monitor competitors' websites to discover the Fitness keywords that drive traffic to them.

Fitness keywords research - Adtargeting

Online Marketing for Fitness - SEO

Based on Fitness keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Fitness products, list of best Fitness, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Fitness reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Fitness in San Jose”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Fitness rank higher in Map pack results.

Ready to Start Online Marketing for Fitness?

If you lack experience in conducting Fitness online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Fitness audience. You will easily reduce costs and increase advertising ROI!

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