Online Marketing for Biotechnology: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Biotechnology is lucrative. The reasons are simple:
- More and more people are looking for Biotechnology online
- Your competitors are turning to Biotechnology marketing
- It is cheaper for Biotechnology to market online
What should you consider and implement to make sure your Biotechnology grows online? Here are some good strategies.
Build Social Marketing for Biotechnology
Social media is growing rapidly, and it’s an affordable way to gain Biotechnology customers.
It’s good to promote Biotechnology on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Biotechnology.
- Add a bio to each page you create and include your Biotechnology’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Biotechnology products, services, and promotions. And post high-quality Biotechnology photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Biotechnology reach, you can use social media advertising. It can reach lots of Biotechnology audience at a low cost.
Some tools can help you target Biotechnology audience precisely to improve your Biotechnology ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Biotechnology interests on Facebook and TikTok
- Analyzing Biotechnology keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Biotechnology audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Biotechnology | 39.3M | F:50.2% M:49.8% | 25-34:30% |
| 2 | Department of Biotechnology | 126.6K | F:3% M:97% | 18-24:59 |
| 3 | Nature Biotechnology | 24.7K | F:42% M:58% | 4:65% |
| 4 | Amity University | 3.0M | F:21.2% M:78.8% | 4:65% |
Meanwhile, here are some popular Facebook Biotechnology pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Beike Biotechnology | 16.0K | 72 | - |
| 2 | Beike Biotechnology Português | 426 | 15 | - |
| 3 | Beike Biotechnology Español | 498 | 17 | - |
| 4 | Genetic Engineering & Biotechnology News | 542.8K | 539 | AUS |
| 5 | Santa Cruz Biotechnology (SCBT) | 330.5K | 225 | - |
If you want to analyze these Biotechnology pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Biotechnology - social marketing
Use PPC to Promote Your Biotechnology
PPC (Pay-per-Click) is an advertising model, and you can place Biotechnology ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Biotechnology PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Biotechnology” is searched 201.0K per month on Google. This means that your "Biotechnology" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Biotechnology customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Biotechnology keywords to reach Biotechnology audience.
We list some potential Biotechnology Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Biotechnology business.
Head Keywords for Biotechnology
| Rank | Biotechnology Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | biotechnology | 201.0K | 0.44 | 4 |
| 2 | biotechnology major | 720 | 6.98 | 11 |
| 3 | why biotechnology | 90 | 0.00 | 1 |
| 4 | molecular biotechnology | 2.4K | 1.25 | 3 |
Long-Tail Keywords for Biotechnology
| Rank | Biotechnology Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | biotechnology research journal | 1.9K | 0.48 | 3 |
| 2 | latest innovations in biotechnology | 20 | 0.23 | 12 |
| 3 | microbial biotechnology jobs | 20 | 1.65 | 6 |
| 4 | biotechnology and its applications in medicine | 10 | 0.00 | 0 |
| 5 | news related to biotechnology | 10 | 0.39 | 2 |
| 6 | latest biotechnology jobs | 30 | 0.45 | 12 |
| 7 | biotechnology and bioengineering | 2.9K | 1.94 | 2 |
| 8 | american biotechnology company | 50 | 2.43 | 25 |
| 9 | where is biotechnology used | 40 | 0.00 | 1 |
| 10 | biotechnology works on which level | 10 | 0.00 | 0 |
| 11 | purpose of biotechnology | 50 | 0.00 | 0 |
| 12 | what is biotechnology engineering all about | 20 | 0.00 | 3 |
| 13 | be in biotechnology | 390 | 0.27 | 5 |
| 14 | biotechnology what is it | 110 | 1.32 | 4 |
| 15 | what does biotechnology mean | 390 | 0.44 | 1 |
| 16 | define biotechnology with examples | 10 | 0.00 | 0 |
Additional Reading: >PPC for Biotechnology: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Biotechnology Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Biotechnology keywords in your website. AdTargeting can offer you lots of Biotechnology keywords, moreover, you can monitor competitors' websites to discover the Biotechnology keywords that drive traffic to them.
Online Marketing for Biotechnology - SEO
Based on Biotechnology keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Biotechnology products, list of best Biotechnology, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Biotechnology reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Biotechnology in Oklahoma City”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Biotechnology rank higher in Map pack results.
Ready to Start Online Marketing for Biotechnology?
If you lack experience in conducting Biotechnology online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Biotechnology audience. You will easily reduce costs and increase advertising ROI！
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