Online Marketing for Biotechnology : Strategies & Tools to Boost Your Business

Online Marketing for Biotechnology: Strategies & Tools to Boost Your Business

Biotechnology keywords research - Adtargeting

There is no doubt that online marketing for Biotechnology is lucrative. The reasons are simple:

  • More and more people are looking for Biotechnology online
  • Your competitors are turning to Biotechnology marketing
  • It is cheaper for Biotechnology to market online

What should you consider and implement to make sure your Biotechnology grows online? Here are some good strategies.

Build Social Marketing for Biotechnology

Social media is growing rapidly, and it’s an affordable way to gain Biotechnology customers.

It’s good to promote Biotechnology on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Biotechnology.
  2. Add a bio to each page you create and include your Biotechnology’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Biotechnology products, services, and promotions. And post high-quality Biotechnology photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Biotechnology reach, you can use social media advertising. It can reach lots of Biotechnology audience at a low cost.

Some tools can help you target Biotechnology audience precisely to improve your Biotechnology ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Biotechnology interests on Facebook and TikTok
  • Analyzing Biotechnology keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Biotechnology audience on Facebook:

Rank Interests Audience Gender Age
1 Biotechnology 39.3M F:50.2% M:49.8% 25-34:30%
2 Department of Biotechnology 126.6K F:3% M:97% 18-24:59
3 Nature Biotechnology 24.7K F:42% M:58% 4:65%
4 Amity University 3.0M F:21.2% M:78.8% 4:65%

Meanwhile, here are some popular Facebook Biotechnology pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Beike Biotechnology 16.0K 72 -
2 Beike Biotechnology Português 426 15 -
3 Beike Biotechnology Español 498 17 -
4 Genetic Engineering & Biotechnology News 542.8K 539 AUS
5 Santa Cruz Biotechnology (SCBT) 330.5K 225 -

If you want to analyze these Biotechnology pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Biotechnology - social marketing

online marketing for Biotechnology - social marketing

Use PPC to Promote Your Biotechnology

PPC (Pay-per-Click) is an advertising model, and you can place Biotechnology ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Biotechnology PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Biotechnology” is searched 201.0K per month on Google. This means that your "Biotechnology" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Biotechnology customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Biotechnology keywords to reach Biotechnology audience.

We list some potential Biotechnology Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Biotechnology business.

Head Keywords for Biotechnology

Rank Biotechnology Keywords Search volume Cost Per Click Paid Difficulty
1 biotechnology 201.0K 0.44 4
2 biotechnology major 720 6.98 11
3 why biotechnology 90 0.00 1
4 molecular biotechnology 2.4K 1.25 3

Long-Tail Keywords for Biotechnology

Rank Biotechnology Keywords Search volume Cost Per Click Paid Difficulty
1 biotechnology research journal 1.9K 0.48 3
2 latest innovations in biotechnology 20 0.23 12
3 microbial biotechnology jobs 20 1.65 6
4 biotechnology and its applications in medicine 10 0.00 0
5 news related to biotechnology 10 0.39 2
6 latest biotechnology jobs 30 0.45 12
7 biotechnology and bioengineering 2.9K 1.94 2
8 american biotechnology company 50 2.43 25
9 where is biotechnology used 40 0.00 1
10 biotechnology works on which level 10 0.00 0
11 purpose of biotechnology 50 0.00 0
12 what is biotechnology engineering all about 20 0.00 3
13 be in biotechnology 390 0.27 5
14 biotechnology what is it 110 1.32 4
15 what does biotechnology mean 390 0.44 1
16 define biotechnology with examples 10 0.00 0

Grow SEO for Your Biotechnology Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Biotechnology keywords in your website. AdTargeting can offer you lots of Biotechnology keywords, moreover, you can monitor competitors' websites to discover the Biotechnology keywords that drive traffic to them.

Biotechnology keywords research - Adtargeting

Online Marketing for Biotechnology - SEO

Based on Biotechnology keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Biotechnology products, list of best Biotechnology, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Biotechnology reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Biotechnology in Indianapolis”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Biotechnology rank higher in Map pack results.

Ready to Start Online Marketing for Biotechnology?

If you lack experience in conducting Biotechnology online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Biotechnology audience. You will easily reduce costs and increase advertising ROI!

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