Online Marketing for Business: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Business is lucrative. The reasons are simple:
- More and more people are looking for Business online
- Your competitors are turning to Business marketing
- It is cheaper for Business to market online
What should you consider and implement to make sure your Business grows online? Here are some good strategies.
Build Social Marketing for Business
Social media is growing rapidly, and it’s an affordable way to gain Business customers.
It’s good to promote Business on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Business.
- Add a bio to each page you create and include your Business’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Business products, services, and promotions. And post high-quality Business photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Business reach, you can use social media advertising. It can reach lots of Business audience at a low cost.
Some tools can help you target Business audience precisely to improve your Business ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Business interests on Facebook and TikTok
- Analyzing Business keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Business audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Business | 1.2B | F:42.9% M:57.1% | 25-34:36% |
| 2 | Product (business) | 883.8M | F:44.5% M:55.5% | 25-34:36% |
| 3 | Small business | 208.3M | F:46.4% M:53.6% | 25-34:35% |
| 4 | Distribution (business) | 118.5M | F:46.2% M:53.8% | 25-34:38% |
| 5 | Subscription business model | 88.0M | F:52.2% M:47.8% | 25-34:37% |
| 6 | Home business | 63.3M | F:56.1% M:43.9% | 25-34:41% |
| 7 | Business class | 50.4M | F:45.5% M:54.5% | 25-34:38% |
| 8 | Business-to-business | 49.5M | F:29.4% M:70.6% | 25-34:41% |
| 9 | Business school | 44.4M | F:40.2% M:59.8% | 25-34:38% |
| 10 | Business administration | 44.1M | F:46.7% M:53.3% | 25-34:37% |
Meanwhile, here are some popular Facebook Business pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Business2Business | 14.8K | 46 | - |
| 2 | 3Business | 2.1K | 232 | DNK |
| 3 | Business+ | 42.2K | 21 | THA |
| 4 | 11880.business | 65 | 40 | DEU |
| 5 | EUX Business & EUD Business – Aarhus Business College | 2.7K | 80 | - |
If you want to analyze these Business pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Business - social marketing
Use PPC to Promote Your Business
PPC (Pay-per-Click) is an advertising model, and you can place Business ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Business PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Business” is searched 3.5M per month on Google. This means that your "Business" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Business customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Business keywords to reach Business audience.
We list some potential Business Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Business business.
Head Keywords for Business
| Rank | Business Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | business | 3.5M | 0.87 | 5 |
| 2 | clear business | 5.3K | 95.21 | 2 |
| 3 | local business | 24.8K | 3.40 | 6 |
| 4 | business site | 10.5K | 2.85 | 16 |
| 5 | my business | 1.1M | 500.61 | 13 |
| 6 | business directory | 17.0K | 5.64 | 35 |
Long-Tail Keywords for Business
| Rank | Business Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | businesses near me | 66.3K | 6.12 | 2 |
| 2 | google verify my business | 9.5K | 9.70 | 12 |
| 3 | google my business website | 6.3K | 16.82 | 32 |
| 4 | my business account | 34.8K | 3.03 | 7 |
| 5 | local businesses near me | 18.9K | 3.94 | 7 |
| 6 | small businesses near me | 14.9K | 5.75 | 14 |
| 7 | yellow pages business | 6.5K | 4.05 | 31 |
| 8 | businesses for sale near me | 32.3K | 1.60 | 45 |
| 9 | google my business account | 16.0K | 160.80 | 18 |
| 10 | yelp for business | 54.1K | 85.12 | 17 |
| 11 | google business website | 2.9K | 17.07 | 40 |
| 12 | google my business | 1.8M | 500.47 | 6 |
| 13 | google business site | 3.7K | 242.78 | 22 |
| 14 | business for sale | 615.6K | 1.25 | 50 |
Additional Reading: >PPC for Business: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Business Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Business keywords in your website. AdTargeting can offer you lots of Business keywords, moreover, you can monitor competitors' websites to discover the Business keywords that drive traffic to them.
Online Marketing for Business - SEO
Based on Business keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Business products, list of best Business, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Business reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Business in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Business rank higher in Map pack results.
Ready to Start Online Marketing for Business?
If you lack experience in conducting Business online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Business audience. You will easily reduce costs and increase advertising ROI！
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