Online Marketing for Business Travel: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Business Travel is lucrative. The reasons are simple:
- More and more people are looking for Business Travel online
- Your competitors are turning to Business Travel marketing
- It is cheaper for Business Travel to market online
What should you consider and implement to make sure your Business Travel grows online? Here are some good strategies.
Build Social Marketing for Business Travel
Social media is growing rapidly, and it’s an affordable way to gain Business Travel customers.
It’s good to promote Business Travel on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Business Travel.
- Add a bio to each page you create and include your Business Travel’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Business Travel products, services, and promotions. And post high-quality Business Travel photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Business Travel reach, you can use social media advertising. It can reach lots of Business Travel audience at a low cost.
Some tools can help you target Business Travel audience precisely to improve your Business Travel ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Business Travel interests on Facebook and TikTok
- Analyzing Business Travel keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Business Travel audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Business travel | 12.1M | F:38.9% M:61.1% | 25-34:39% |
| 2 | Business Traveller | 7.0M | F:41.5% M:58.5% | 25-34:50% |
Meanwhile, here are some popular Facebook Business Travel pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Zoltan Dallos / Business & Travel | 3.3K | 15 | - |
| 2 | Business & travel | 18 | 1 | - |
| 3 | Business travel | 17 | 1 | - |
| 4 | Upside Business Travel | 23.3K | 1 | - |
| 5 | Business Travel Life | 6.6K | 1 | - |
If you want to analyze these Business Travel pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Business Travel - social marketing
Use PPC to Promote Your Business Travel
PPC (Pay-per-Click) is an advertising model, and you can place Business Travel ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Business Travel PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Business Travel” is searched 34.0K per month on Google. This means that your "Business Travel" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Business Travel customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Business Travel keywords to reach Business Travel audience.
We list some potential Business Travel Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Business Travel business.
Head Keywords for Business Travel
| Rank | Business Travel Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | business travel | 34.0K | 9.90 | 13 |
Long-Tail Keywords for Business Travel
| Rank | Business Travel Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | business travel services | 260 | 15.77 | 27 |
| 2 | upside business travel | 320 | 10.10 | 6 |
| 3 | business travel voucher | 10 | 0.00 | 14 |
| 4 | business travel management companies | 170 | 17.80 | 25 |
| 5 | business travel solutions | 210 | 25.42 | 18 |
| 6 | frequent business traveler | 110 | 6.26 | 8 |
| 7 | jtb business travel | 140 | 14.06 | 24 |
| 8 | best hotels for business travel | 140 | 7.95 | 32 |
| 9 | business travel agency | 4.5K | 26.35 | 35 |
| 10 | business travel 2021 | 110 | 1.00 | 23 |
| 11 | business travel tips | 390 | 1.97 | 12 |
| 12 | business travel booking | 260 | 42.32 | 45 |
| 13 | business travel management | 720 | 29.01 | 25 |
| 14 | business travel companies | 390 | 31.41 | 35 |
| 15 | hotels for business travelers | 480 | 27.55 | 18 |
| 16 | airline business travel | 90 | 6.02 | 25 |
| 17 | cnn business traveller | 390 | 4.42 | 3 |
| 18 | riya business travel | 90 | 1.27 | 6 |
| 19 | business travel and tourism | 90 | 0.37 | 9 |
Additional Reading: >PPC for Business Travel: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Business Travel Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Business Travel keywords in your website. AdTargeting can offer you lots of Business Travel keywords, moreover, you can monitor competitors' websites to discover the Business Travel keywords that drive traffic to them.
Online Marketing for Business Travel - SEO
Based on Business Travel keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Business Travel products, list of best Business Travel, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Business Travel reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Business Travel in Dallas”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Business Travel rank higher in Map pack results.
Ready to Start Online Marketing for Business Travel?
If you lack experience in conducting Business Travel online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Business Travel audience. You will easily reduce costs and increase advertising ROI！
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