Online Marketing for Business Travel : Strategies & Tools to Boost Your Business

Online Marketing for Business Travel: Strategies & Tools to Boost Your Business

Business Travel keywords research - Adtargeting

There is no doubt that online marketing for Business Travel is lucrative. The reasons are simple:

  • More and more people are looking for Business Travel online
  • Your competitors are turning to Business Travel marketing
  • It is cheaper for Business Travel to market online

What should you consider and implement to make sure your Business Travel grows online? Here are some good strategies.

Build Social Marketing for Business Travel

Social media is growing rapidly, and it’s an affordable way to gain Business Travel customers.

It’s good to promote Business Travel on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Business Travel.
  2. Add a bio to each page you create and include your Business Travel’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Business Travel products, services, and promotions. And post high-quality Business Travel photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Business Travel reach, you can use social media advertising. It can reach lots of Business Travel audience at a low cost.

Some tools can help you target Business Travel audience precisely to improve your Business Travel ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Business Travel interests on Facebook and TikTok
  • Analyzing Business Travel keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Business Travel audience on Facebook:

Rank Interests Audience Gender Age
1 Business travel 12.1M F:38.9% M:61.1% 25-34:39%
2 Business Traveller 7.0M F:41.5% M:58.5% 25-34:50%

Meanwhile, here are some popular Facebook Business Travel pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Zoltan Dallos / Business & Travel 3.3K 15 -
2 Business & travel 18 1 -
3 Business travel 17 1 -
4 Upside Business Travel 23.3K 1 -
5 Business Travel Life 6.6K 1 -

If you want to analyze these Business Travel pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Business Travel - social marketing

online marketing for Business Travel - social marketing

Use PPC to Promote Your Business Travel

PPC (Pay-per-Click) is an advertising model, and you can place Business Travel ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Business Travel PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Business Travel” is searched 34.0K per month on Google. This means that your "Business Travel" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Business Travel customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Business Travel keywords to reach Business Travel audience.

We list some potential Business Travel Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Business Travel business.

Head Keywords for Business Travel

Rank Business Travel Keywords Search volume Cost Per Click Paid Difficulty
1 business travel 34.0K 9.90 13

Long-Tail Keywords for Business Travel

Rank Business Travel Keywords Search volume Cost Per Click Paid Difficulty
1 business travel services 260 15.77 27
2 upside business travel 320 10.10 6
3 business travel voucher 10 0.00 14
4 business travel management companies 170 17.80 25
5 business travel solutions 210 25.42 18
6 frequent business traveler 110 6.26 8
7 jtb business travel 140 14.06 24
8 best hotels for business travel 140 7.95 32
9 business travel agency 4.5K 26.35 35
10 business travel 2021 110 1.00 23
11 business travel tips 390 1.97 12
12 business travel booking 260 42.32 45
13 business travel management 720 29.01 25
14 business travel companies 390 31.41 35
15 hotels for business travelers 480 27.55 18
16 airline business travel 90 6.02 25
17 cnn business traveller 390 4.42 3
18 riya business travel 90 1.27 6
19 business travel and tourism 90 0.37 9

Grow SEO for Your Business Travel Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Business Travel keywords in your website. AdTargeting can offer you lots of Business Travel keywords, moreover, you can monitor competitors' websites to discover the Business Travel keywords that drive traffic to them.

Business Travel keywords research - Adtargeting

Online Marketing for Business Travel - SEO

Based on Business Travel keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Business Travel products, list of best Business Travel, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Business Travel reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Business Travel in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Business Travel rank higher in Map pack results.

Ready to Start Online Marketing for Business Travel?

If you lack experience in conducting Business Travel online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Business Travel audience. You will easily reduce costs and increase advertising ROI!

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