Online Marketing for Breweries: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Breweries is lucrative. The reasons are simple:
- More and more people are looking for Breweries online
- Your competitors are turning to Breweries marketing
- It is cheaper for Breweries to market online
What should you consider and implement to make sure your Breweries grows online? Here are some good strategies.
Build Social Marketing for Breweries
Social media is growing rapidly, and it’s an affordable way to gain Breweries customers.
It’s good to promote Breweries on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Breweries.
- Add a bio to each page you create and include your Breweries’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Breweries products, services, and promotions. And post high-quality Breweries photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Breweries reach, you can use social media advertising. It can reach lots of Breweries audience at a low cost.
Some tools can help you target Breweries audience precisely to improve your Breweries ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Breweries interests on Facebook and TikTok
- Analyzing Breweries keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Breweries audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Asia Pacific Breweries | 2.4M | F:38.4% M:61.6% | 25-34:42% |
| 2 | Asahi Breweries | 1.8M | F:35.4% M:64.6% | 25-34:41% |
| 3 | Sleeman Breweries | 241.3K | F:32% M:68% | 18-24:41 |
| 4 | Beer and breweries by region | 165.6K | F:57.1% M:42.9% | 4:65% |
| 5 | Brewery | 65.8M | F:46.2% M:53.8% | 4:65% |
| 6 | Cuauhtémoc Moctezuma Brewery | 4.6M | F:43.7% M:56.3% | 4:65% |
| 7 | Tuborg Brewery | 3.9M | F:32.3% M:67.7% | 4:65% |
| 8 | BrewDog | 2.9M | F:31.7% M:68.3% | 4:65% |
| 9 | Beck's Brewery | 2.6M | F:40.3% M:59.7% | 4:65% |
| 10 | Amstel Brewery | 2.4M | F:32.7% M:67.3% | 4:65% |
Meanwhile, here are some popular Facebook Breweries pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Habesha Breweries | 499.3K | 26 | - |
| 2 | Moosehead Breweries | 104.3K | 18 | CAN |
| 3 | Namibia Breweries Limited | 9.0K | 20 | - |
| 4 | Kenya Breweries LTD | 79.3K | 15 | - |
| 5 | South African Breweries | 270.5K | 17 | ZAF |
If you want to analyze these Breweries pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Breweries - social marketing
Use PPC to Promote Your Breweries
PPC (Pay-per-Click) is an advertising model, and you can place Breweries ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Breweries PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Breweries” is searched 3.4M per month on Google. This means that your "Breweries" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Breweries customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Breweries keywords to reach Breweries audience.
We list some potential Breweries Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Breweries business.
Head Keywords for Breweries
| Rank | Breweries Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | breweries | 3.4M | 0.53 | 1 |
| 2 | local breweries | 15.2K | 1.47 | 5 |
| 3 | xxxx beer | 135.0K | 0.40 | 37 |
| 4 | glutenberg beer | 2.4K | 0.21 | 39 |
| 5 | hopsy beer | 2.9K | 0.90 | 92 |
| 6 | craft brewery | 18.1K | 0.55 | 27 |
| 7 | duvel beer | 15.7K | 1.22 | 92 |
| 8 | black beer | 14.4K | 1.14 | 41 |
| 9 | hobgoblin beer | 10.3K | 0.33 | 93 |
| 10 | the brewery | 50.1K | 0.99 | 1 |
| 11 | amber beer | 5.4K | 2.64 | 82 |
| 12 | amsterdam brewery | 14.8K | 3.63 | 2 |
Long-Tail Keywords for Breweries
| Rank | Breweries Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | local breweries near me | 6.6K | 1.81 | 5 |
| 2 | dog friendly breweries near me | 4.4K | 2.36 | 1 |
| 3 | craft breweries near me | 18.3K | 3.23 | 4 |
| 4 | anchor steam beer | 7.0K | 1.28 | 50 |
| 5 | timothy taylor landlord | 2.9K | 0.20 | 86 |
| 6 | back channel brewing | 3.6K | 0.75 | 0 |
| 7 | pale ale beer | 4.4K | 0.90 | 99 |
| 8 | big red beer | 2.4K | 0.09 | 18 |
Additional Reading: >PPC for Breweries: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Breweries Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Breweries keywords in your website. AdTargeting can offer you lots of Breweries keywords, moreover, you can monitor competitors' websites to discover the Breweries keywords that drive traffic to them.
Online Marketing for Breweries - SEO
Based on Breweries keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Breweries products, list of best Breweries, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Breweries reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Breweries in Charlotte”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Breweries rank higher in Map pack results.
Ready to Start Online Marketing for Breweries?
If you lack experience in conducting Breweries online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Breweries audience. You will easily reduce costs and increase advertising ROI！
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