How To Target Facebook Ads To "Wallet" Audience | AdTargeting

How To Target Facebook Ads To "Wallet" Audience | AdTargeting

Many people are wondering whether their "Wallet" Facebook ads are working when the "Wallet" advertising are not getting any reach. Your "Wallet" Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest "Wallet" has 64,004,150 audiences on Facebook, this means that your "Wallet" facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of "Wallet" Facebook ads that your competitor don't know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once! In order to get more content, you can check the website ad targeting.

The interest "Wallet" overview

Interest Audience Gender ratio of the audience Major Age
 Wallet   64,004,150 Men accounted for45.1%
Women accounted for54.9%

At first, we can have an overview of "Wallet". The interest "Wallet"  has 64,004,150 audiences in Facebook. Among these audiences, men accounted for 45.1%, women accounted for 54.9%. The major age of Wallet audiences is 25-34, and they accounted for 35.02%.

There are also many hidden interests of "Wallet". You can choose the most appropriate interest for your "Wallet" advertising according to the real situation.

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"Wallet" Facebook ads audience analysis report

When you run "Wallet" advertisements on Facebook, you need to set suitable audience targeting conditions in "Wallet" Facebook ads. After analyzing the audience of "Wallet" , you can get the report of "Wallet" audience analysis include many detailed information:


The majority of people interested in "Wallet" between 25-34, and they accounted for 35.02%. And other age groups like 18-24 accounted for 22.08%. The people interested in "Wallet" between 35-44 accounted for 18.98%.

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Women accounted for 54.9% and men accounted for 45.1%.

Relationship Status

The majority of people interested in "Wallet" are in a relationship of Engaged and they take a large proportion for about 43.9%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in "Wallet" who work on Administrative Services have the largest audience account for 25.9%. Besides this, people work on Sales and Management also have many audience.


People in United States have the highest passion for "Wallet". And Philippines and India also have large numbers of people interested in "Wallet".

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Get more professional content, please check shopify spy and interest explorer.

Lists of interests for "Wallet" Facebook ads

After analyzing the audience, you can also find other most related interests of "Wallet". And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for "Wallet" advertising.

Interest Audience
HomeShop18 256,110
Paper bag 7,450,980
Sunglasses 435,725,841
Mirrored sunglasses 168,277
Fashion accessories 1,150,356,630
Button 36,010,690
Wire transfer 27,180,010
Sealy Corporation 3,281,920
Wildcraft 1,672,640
Sealy Corporation 3,281,920

Target "Wallet" audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. Other professional contents: facebook ads specialist skills, hair transplant facebook ads.

Just get the most related Facebook Pages of "Wallet" and use them to target your Facebook ads to "Wallet" audience.

Page Audience Following Affinity
อีจัน 179,232 6,753,540 6.19X
Netflix 1,900,558 9,573,276 5.37X
Tip Hero 3,036,907 16,813,076 4.88X 2,619,597 14,877,845 4.76X
Lessons Learned In Life Inc. 2,421,477 14,325,170 4.57X
BuzzFeed Food 2,746,376 19,688,377 3.77X
Nifty 3,659,076 26,331,582 3.76X
Fox News 2,082,150 13,933,694 4.04X
Goodful 2,670,502 18,731,173 3.85X
Tasty 33,608,905 84,443,288 2.84X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What's more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to "Wallet" audience? Just practice these advices now!