How To Target Facebook Ads To "Video games" Audience | AdTargeting
Many people are wondering whether their “Video games” Facebook ads are working when the “Video games” advertising are not getting any reach. Your “Video games” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately.
The interest “Video games” has 1,112,629,440 audiences on Facebook, this means that your “Video games” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Video games” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!
The interest “Video games” overview
|Interest||Audience||Gender ratio of the audience||Major Age|
|Video games||1,112,629,440||Men accounted for64.9%
Women accounted for35.1%
At first, we can have an overview of “Video games”. The interest “Video games” has 1,112,629,440 audiences in Facebook. Among these audiences, men accounted for 64.9%, women accounted for 35.1%. The major age of Video games audiences is 25-34, and they accounted for 37.49%.
There are also many hidden interests of “Video games”. You can choose the most appropriate interest for your “Video games” advertising according to the real situation.
“Video games” Facebook ads audience analysis report
When you run “Video games” advertisements on Facebook, you need to set suitable audience targeting conditions in “Video games” Facebook ads. After analyzing the audience of “Video games” , you can get the report of “Video games” audience analysis include many detailed information：
The majority of people interested in “Video games” between 25-34, and they accounted for 37.49%. And other age groups like 18-24 accounted for 30.37%. The people interested in “Video games” between 35-44 accounted for 16.36%.
Women accounted for 35.1% and men accounted for 64.9%.
The majority of people interested in “Video games” are in a relationship of Single and they take a large proportion for about 42.6%.
The majority of people have a College degree.
From the job title of the audience, we can analyze that the people interested in “Video games” who work on Administrative Services have the largest audience account for 23.9%. Besides this, people work on Sales and Production also have many audience.
People in India have the highest passion for “Video games”. And United States and Philippines also have large numbers of people interested in “Video games”.
In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.
Lists of interests for “Video games” Facebook ads
After analyzing the audience, you can also find other most related interests of “Video games”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Video games” advertising.
|First-person shooter games||657,109,980|
|Massively multiplayer online role-playing games||129,156,867|
|Strategy video game||40,219,240|
|Player versus player||18,846,030|
Target “Video games” audience of competitors with Facebook Pages
The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience.
Just get the most related Facebook Pages of “Video games” and use them to target your Facebook ads to “Video games” audience.
|Kapuso Mo, Jessica Soho (One at Heart, Jessica Soho)||1,922,831||10,537,254||5.11X|
|Game of Thrones||8,189,271||19,572,723||2.98X|
|The Walking Dead||10,256,825||26,185,875||2.79X|
|The Big Bang Theory||9,467,966||23,815,823||2.84X|
Reports of other interests
You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:
What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Video games” audience? Just practice these advices now!