How To Target Facebook Ads To "Video games" Audience | AdTargeting

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Many people are wondering whether their “Video games” Facebook ads are working when the “Video games” advertising are not getting any reach. Your “Video games” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Video games” has 1,112,629,440 audiences on Facebook, this means that your “Video games” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Video games” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Video games” overview

Interest Audience Gender ratio of the audience Major Age
 Video games   1,112,629,440 Men accounted for64.9%
Women accounted for35.1%
25-34
37.49%

At first, we can have an overview of “Video games”. The interest “Video games”  has 1,112,629,440 audiences in Facebook. Among these audiences, men accounted for 64.9%, women accounted for 35.1%. The major age of Video games audiences is 25-34, and they accounted for 37.49%.

There are also many hidden interests of “Video games”. You can choose the most appropriate interest for your “Video games” advertising according to the real situation.

“Video games” Facebook ads audience analysis report

When you run “Video games” advertisements on Facebook, you need to set suitable audience targeting conditions in “Video games” Facebook ads. After analyzing the audience of “Video games” , you can get the report of “Video games” audience analysis include many detailed information:

Age

The majority of people interested in “Video games” between 25-34, and they accounted for 37.49%. And other age groups like 18-24 accounted for 30.37%. The people interested in “Video games” between 35-44 accounted for 16.36%.

Gender

Women accounted for 35.1% and men accounted for 64.9%.

Relationship Status

The majority of people interested in “Video games” are in a relationship of Single and they take a large proportion for about 42.6%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Video games” who work on Administrative Services have the largest audience account for 23.9%. Besides this, people work on Sales and Production also have many audience.

Country/Region

People in India have the highest passion for “Video games”. And United States and Philippines also have large numbers of people interested in “Video games”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Video games” Facebook ads

After analyzing the audience, you can also find other most related interests of “Video games”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Video games” advertising.

Interest Audience
Music 1,787,243,410
Movies 1,670,374,830
First-person shooter games 657,109,980
Massively multiplayer online role-playing games 129,156,867
Browser games 60,926,764
Game consoles 418,788,087
Real-time strategy 96,670,750
Strategy video game 40,219,240
Player versus player 18,846,030
Google Play 296,208,190

Target “Video games” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Video games” and use them to target your Facebook ads to “Video games” audience.

Page Audience Following Affinity
Kapuso Mo, Jessica Soho (One at Heart, Jessica Soho) 1,922,831 10,537,254 5.11X
Eat Bulaga 1,927,947 11,037,715 4.89X
Family Guy 13,235,093 30,850,865 3.06X
SpongeBob SquarePants 2,733,101 19,617,911 3.77X
Game of Thrones 8,189,271 19,572,723 2.98X
The Walking Dead 10,256,825 26,185,875 2.79X
Futurama 1,018,144 17,777,024 8.47X
South Park 18,011,439 28,380,652 1.54X
The Big Bang Theory 9,467,966 23,815,823 2.84X
ABS-CBN 2,305,222 13,700,501 4.71X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Video games” audience? Just practice these advices now!