How To Target Facebook Ads To "Shopping" Audience | AdTargeting

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Many people are wondering whether their “Shopping” Facebook ads are working when the “Shopping” advertising are not getting any reach. Your “Shopping” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Shopping” has 1,689,836,300 audiences on Facebook, this means that your “Shopping” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Shopping” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Shopping” overview

Interest Audience Gender ratio of the audience Major Age
 Shopping   1,689,836,300 Men accounted for54.8%
Women accounted for45.2%
25-34
35.66%

At first, we can have an overview of “Shopping”. The interest “Shopping”  has 1,689,836,300 audiences in Facebook. Among these audiences, men accounted for 54.8%, women accounted for 45.2%. The major age of Shopping audiences is 25-34, and they accounted for 35.66%.

There are also many hidden interests of “Shopping”. You can choose the most appropriate interest for your “Shopping” advertising according to the real situation.

“Shopping” Facebook ads audience analysis report

When you run “Shopping” advertisements on Facebook, you need to set suitable audience targeting conditions in “Shopping” Facebook ads. After analyzing the audience of “Shopping” , you can get the report of “Shopping” audience analysis include many detailed information:

Age

The majority of people interested in “Shopping” between 25-34, and they accounted for 35.66%. And other age groups like 18-24 accounted for 25.03%. The people interested in “Shopping” between 35-44 accounted for 17.88%.

Gender

Women accounted for 45.2% and men accounted for 54.8%.

Relationship Status

The majority of people interested in “Shopping” are in a relationship of Engaged and they take a large proportion for about 42.4%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Shopping” who work on Administrative Services have the largest audience account for 24.2%. Besides this, people work on Sales and Management also have many audience.

Country/Region

People in India have the highest passion for “Shopping”. And United States and Philippines also have large numbers of people interested in “Shopping”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Shopping” Facebook ads

After analyzing the audience, you can also find other most related interests of “Shopping”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Shopping” advertising.

Interest Audience
Online shopping 1,584,554,190
Sales promotion 645,072,520
Big-box store 44,826,320
Movies 1,670,374,830
Beer 391,805,160
Luxury vehicle 259,458,730
Loyalty program 14,131,660
Boutiques 626,566,874
Handbags 486,104,143
Raffle 18,585,390

Target “Shopping” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Shopping” and use them to target your Facebook ads to “Shopping” audience.

Page Audience Following Affinity
Target 3,567,791 19,083,884 5.05X
Amazon.com 4,147,438 23,623,783 4.75X
Walmart 4,363,979 24,227,716 4.87X
Power of Positivity 4,152,909 25,886,442 4.34X
Ellen DeGeneres 4,913,898 27,655,416 4.8X
Salman Khan 374,904 20,871,485 4.34X
Kim Kardashian West 12,197,566 21,111,716 2.04X
Dwayne The Rock Johnson 28,713,281 41,884,818 1.67X
Delish 3,565,955 18,823,878 5.12X
VT 3,264,605 21,942,722 4.02X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Shopping” audience? Just practice these advices now!